Aspire

🚀🎉YouTube Shorts is here! 🚀🎉 As one of the first platforms to unlock access to YouTube Shorts, diversify your creator marketing channels on a new medium for shoppable, short-form content. With YouTube Shorts and Aspire, discover high-quality YouTube creators, scale content production, and benchmark performance against other short-form video channels. ‼️See Aspire and YouTube Shorts in action HERE: https://lnkd.in/gat5kWNA

YouTube Shorts pull in 90 BILLION views per day, and is seeing 135% growth YoY 👀🚀 Being too dependent on one social platform is a dangerous game, so diversify your social and influencer strategy to include YouTube Shorts and reap the rewards of a new channel for growth. Aspire now integrates directly with YouTube Shorts 🎉 click the link below to learn more! https://lnkd.in/gat5kWNA

BIG NEWS 🎉🎉— Aspire now supports YouTube Shorts! ▶️ We’re excited to be one of the first influencer marketing platforms to launch with YouTube Shorts, helping our brands adapt quickly to market changes. The days of relying on one social platform for influencer marketing are over. Short-form video is here to stay, but the smartest brands aren’t just investing in TikTok or Instagram Reels — they’re expanding to YouTube Shorts to future-proof their strategy. YouTube Shorts at a glance: 📈 90B+ daily views — a 200% increase since launch  🔥 Higher engagement (5.91%) than TikTok (5.75%) & Reels (2%) 🛍 Integrated shopping features that drive real conversions With our integration, marketers can: ✅ Quick scale YouTube Shorts content production with pre-built campaign briefs ✅ Easily approve or request edits on creators’ Shorts via the Creator Portal ✅ Benchmark YouTube Shorts metrics against other short-form video channels ✅ Discover high-performing YouTube creators effortlessly Ready to get started? Learn more about our YouTube Shorts integration: https://lnkd.in/g3zgYd8B

What are the world’s leading brands and creators planning for 2025? 👀 Join us on Thursday, February 6th for our highly anticipated webinar, The 2025 State of Influencer Marketing. Our Head of Strategy, Magda Houalla, will be breaking down the key findings from this year’s benchmark report, including emerging campaign trends, influencer marketing best practices, our predictions for the year, and more. You don’t want to miss it — RSVP now to save your seat: https://lnkd.in/guReAgw7

As it’s now broadly known, the Supreme Court has upheld a federal law today, ruling in favor of concerns regarding TikTok’s potential national security risks. While it remains unclear if the government will enforce the ban, TikTok has indicated their plans to shut down its platform in the U.S. by the January 19 deadline. Over the past 5 years, TikTok has revolutionized the creator economy and the way we consume media, and we understand this latest wave of news raises significant questions and concerns for companies, creators and consumers alike. For companies, Aspire’s POV is simple and clear: Short form video content is here to stay.  While TikTok is certainly credited with the rise of short-form video content, this medium – with all of its vast opportunities for the creator economy – will continue to thrive across other social media platforms. We’re already seeing a rise in adoption of Instagram Reels and YouTube Shorts, with YouTube uniquely positioned to gain share of audience as they continue to effectively enable content discoverability. We are working with all of our clients and customers with thoughtfulness and agility on opportunities to cross-post or migrate content deliverables to other social media platforms for current campaigns. For creators, Aspire is doing the following: 1. Providing helpful guidance on saving their TikTok content library if they haven’t already done so 2. Offering tactical guidance on encouraging their audiences to follow and engage with them on other platforms 3. Managing their current content agreements with our clients and customers to preserve their livelihood, while delivering on intended ROI For consumers: We know you will continue to be resilient and resourceful in finding ways to discover, engage, share, and be educated and entertained by creators and influencers. The platform mix may look a little different – for now – but the surging popularity of social media has always been fueled by its constant evolution and adaptation.  This is a unique moment in the history of social media, and with all change comes opportunity. We remain incredibly optimistic about the continued evolution of social and are focused on the future!

Projected to reach a staggering $93.1 billion in 2025, the pet industry is booming. But standing out takes more than just great products — it takes ✨ strategy ✨ In our latest blog, learn how brands like BarkBox, PetSmart, and Stella & Chewy’s are setting the standard for influencer marketing success: https://lnkd.in/gRDYJhnD

HexClad Cookware has taken the cookware industry by storm — largely thanks to their growing community of digital creators. In fact, in just Q3 alone, the brand worked with over 700 creators across 5 countries, driving an unbelievable amount of impact. Curious how they did it? 🗓️ Join us on Thursday, January 16th for our webinar all about managing large-scale influencer programs on Aspire. We’ll chat all about automating communications without losing personalization and setting up custom workflows to cater to creators in different regions. RSVP now to save your seat! https://lnkd.in/gcx2u93W

91% of millennials consider pet parenting a vital part of their daily lives, proving just how devoted they are to their furry companions. From premium food to custom accessories, pet parents rely heavily on social proof to choose the best products for their pets — and that’s where influencer marketing comes in. In our latest blog series, we’re sharing must-know influencer marketing tips for pet brands. Check out Part 1 now: https://lnkd.in/gUtqpjFG

Our 2025 influencer marketing predictions: 🤖 More AI, more content: We see AI playing a bigger role in the creator economy going forward, primarily helping influencers create more content. Whether it’s copywriting, editing, or content ideation, AI will become a creator’s best friend, boosting efficiency and delivering maximum results for brands. 🛒 A major focus on social commerce: With the recent boom of social commerce tools like TikTok Shop and YouTube Shopping, brands will double down on driving in-app purchases through live shopping and affiliate marketing, while perfecting seamless checkout experiences across various social platforms. 📝 The return of the blog: With platforms like Substack on the rise, we predict a return to longer-form written content (that will perfectly complement your short-form video content!). The most successful brands will give Substack creators the freedom to choose how and when to integrate their products (i.e. providing optional affiliate links). What do you think will be the biggest influencer marketing trend in 2025? 🔮

2024 was yet another year for the books! This year, brands partnered with Aspire to: 🤝 Run over 9.1K campaigns 💰 Drive over $60.8M in direct sales 🤳 Generate 43.7M social posts  💸 Pay out over $49.9M to creators We unlocked tons of new product features, including tools for automation, affiliate marketing, ad amplification, and more. We also hosted a record number of events and churned out more content than ever before. And to top it all off, we were named a ‘Leader’ in the Influencer Marketing Platforms category in G2’s recent report! 🎉 As we head into the new year, we want to say a huge thank you to our amazing community of brands, creators, partners, and team who made all of this possible. We’re excited to bring in the new year and help you achieve even more in 2025! Check out our 2024 highlights in detail: https://lnkd.in/g7QuvFvx