Athletech News

We are truly honored to have participated in Wellness Week by ringing the Nasdaq Closing Bell! A heartfelt thank you to the Nasdaq team and our incredible sponsors— SABRE, Zumba, Xplor Technologies, and Xivic Inc.—for providing Athletech and the entire industry the opportunity to come together and celebrate wellness, innovation, and community. It was an inspiring moment that reinforces our shared commitment to shaping the future of fitness and wellness. #AthletechAtNasdaq #ATNCEOSummit #Nasdaq #WellnessWeek

The WNBA (Women's National Basketball Association) is on the rise! A 322% surge in online searches signals a major shift in market demand and untapped opportunities for brands and investors. As women’s sports gain momentum, the league’s growing popularity is redefining the future of sports business.

Nike and SKIMS are teaming up for the ultimate fusion of performance and style! Kim Kardashian’s shapewear brand is joining forces with the sportswear giant to launch Nike Skims, a collection designed to blend function, comfort, and innovation. With Skims’ signature fits and Nike’s performance expertise, this collab is set to redefine activewear.

Pickleball is serving up more than just fun—it’s becoming a game-changer for cancer survivors. A new pilot study finds that Project Rally, a YMCA of the USA-based pickleball program in Florida, is helping survivors improve their physical and social well-being, supporting recovery and mental health.

Pvolve is making big moves in the boutique fitness space! With its unique low-impact, high-resistance method, the brand is expanding through franchising, bringing its science-backed approach to more communities. As demand for functional fitness grows, Pvolve is positioning itself for major success.

How do top fitness brands stay ahead? @Nike and @Gymshark reveal their game-changing strategies, from leveraging social media insights to hosting in-person events that build real communities. ATN breaks down the key takeaways from the Connected: Health & Fitness Summit 2025. https://bit.ly/3Qos1RE

🚨 Gym-goers, beware! Nutrition Warehouse has uncovered the top 5 most annoying gym habits of 2025—are you guilty of any? From bad hygiene to machine hogging, these habits can ruin a workout fast. Fitness expert Jo Hayes shares how to avoid being that person at the gym. https://bit.ly/41jfkOd

In an exclusive fireside chat, Jarron Aizen, CEO of Hapana, and Pete Hull, CEO of Fitstop , share their strategy for global expansion and how they’re scaling their brands in an increasingly competitive fitness landscape. Watch the full video here: https://lnkd.in/d_9W5J6N

AI is reshaping the fitness and wellness industry, and Mindbody’s Messenger AI is at the forefront. By automating customer interactions and streamlining bookings, brands are seeing major operational shifts. As AI-driven solutions become more integrated, businesses are adapting to new ways of connecting with their communities. https://lnkd.in/gf6t7ixB #Mindbody #AI #FitnessTech

Peloton Interactive is taking community engagement to the next level with its new Teams feature! This latest update lets members create and join teams, fostering motivation, accountability, and connection. As Peloton doubles down on social fitness, users can now train together, set goals, and celebrate achievements—all within the app.