Axis Marketing Strategies

Launching 1.30.25 #ClientService #LegalMarketing #LawFirms #Training

As 2025 unfolds it's natural to assess relationships and business development priorities. The latest post at #LegalMarketingAF offers a practical tool to quickly evaluate prospects and direct (or re-direct) your BD resources. Is that sexy prospect going to love you back? Get REAL and find out! #businessdevelopment #legalmarketing #pipeline

Axis Marketing Strategies is excited to launch the #LegalMarketingAF interview series! Twice monthly, Axis gets savvy, salty, and personal with legal industry leaders. And you get a front-row seat. Since we'll never ask you to do something we won't do, first up is Axis founder Matt Plavnick. Enjoy! #LegalLeaders #LegalMarketing #MakeLegalFun

Too often, lawyers wait for decisive conclusions before they market their experience. A recent post from #LegalMarketingAF shares three ways lawyers can tell their best stories now. #LegalMarketing #Storytelling #Lawyers

Axis Marketing Strategies is all about making business development fun and sharing practical tips. Follow Axis for gems like this! #LegalMarketingAF #BusinessDevelopment

The latest post from #LegalMarketingAF shares why the sales funnel is a helpful yet incomplete metaphor. Lawyers must also mind multiple conditions for alignment as they develop prospects into clients. The post explores some of those conditions and suggests how lawyers can use them to lead clients to a hiring decision. Link below. #LegalMarketing #BusinessDevelopment #SalesFunnel

Axis Marketing Strategies is launching a brand new client service training for law firm marketing and business development professionals. #AxisAcceleratorTraining offers participants a client service framework and concrete skills to inspire confidence in lawyers. Highlights include: ☑️ Establishing expertise ☑️ Critical thinking as client service ☑️ Communicating with lawyers ☑️ Building your personal brand as a platform for your authority--no matter your title 💡All four units are set against a backdrop of law firm economics and operations. This one-day, in-person training unites marketers from firms across a city. Participants grow their networks as they gain new skills. 🔥 Cohorts follow up on Zoom 30 days after training and stay connected through the #AxisAlumniNetwork. 💲 Cost per participant: Less than a Big Law partner hour. 🎵 Tour Dates --Denver - January 29-30, 2025 --Dallas - February 26-27, 2025 --Tampa - TBD, 2025 --Houston - TBD, 2025 -- Your City? Drop a comment below and let's talk! #ClientServiceTraining #ProfessionalDevelopment #BusinessDevelopment #LegalMarketing

Here's a saucy tip to start the year from the Axis Marketing Strategies blog, #LegalMarketingAF. Watch for practical, playful, and meaningful suggestions right here, all year long! #businessdevelopment #legalmarketing

In the latest from #LegalMarketingAF, Matt Plavnick shares three tips to help lawyers tell their best stories now. 1) Uncouple experience from results. 2) Share interim successes. 3) Identify the real persuasion points (and let go of points standing in your way). Blog link in comments below.

Check out our new blog at Axis Marketing Strategies. We're not saying #LegalMarketingAF will change your life. We're just saying you'll want to spend more time reading and thinking about law firm marketing and business development! https://lnkd.in/gbVgWUTu