B Lab Nordics

Can profitability, resilience, and sustainability really coexist? We believe they can—and B Corps are proving it! In collaboration with B Lab Europe, we’ve explored how B Corps are performing financially and staying resilient in challenging times. The study spans seven European countries: Denmark, France, Germany, Italy, the Netherlands, Spain, and Switzerland. Here’s what we discovered: 📈 B Corps match or even exceed financial performance 👩💼 Their workforce grows faster than that of ordinary businesses 🛡️ They show incredible resilience during crises This study confirms what many of us already know: being a B Corp isn’t just about doing good—it’s about building a solid, forward-thinking business. It takes dedication, but the rewards? Financial stability, deeper trust from stakeholders, and the chance to make a lasting impact. Want to see the details? 👉 You can dive into the highlights and download the full report here: https://lnkd.in/d8qCGGJE #BCorp #Resilience #PurposeDriven #Sustainability #BCorpCertification

Last week, we wrapped up 2024 with our End of Year Gathering in Copenhagen, gathering B Corps from across the Nordic region into one room to reflect on the year that passed and share ambitions for 2025. The theme of the afternoon was all about "The Businesses of the Future" A highlight was to have Elise Sydendal, Climate Activist from Den Grønne Ungdomsbevægelse (The Green Youth Movement), who delivered a thought-provoking keynote. She shared 7 principles for creating truly impact-driven and sustainable businesses that resonated deeply with all: 1️⃣ Establish safeguards against profit-first thinking 2️⃣ Prioritize a good work life 3️⃣ Democratize decision-making 4️⃣ Produce for citizens, not consumers 5️⃣ Operate in a socially and ecologically regenerative way 6️⃣ Take responsibility for your societal impact 7️⃣ Recognize boundaries and stop over-scaling We followed up by closing our eyes, and thinking about the future that is awaiting us, sharing our wishes for the upcoming year with our allies and leaving them as a wish on an ornament on the tree 🌲 🧧 2024 has been an incredible year of growth, but mostly about forming connection, and deepen collaboration, and we can’t wait to see what 2025 brings! Thank you to everyone who has been part of this journey until now! Have you thought about your wish for next year? What is truly important to you? How does your business of the future look like? We invite you to take a minute to close your eyes and envision your business in the next year ahead. What is your wish for 2025? No matter small or big, feel free to share it in the comments below ⭐

2024 has been a year of incredible milestones for the global B Corp movement, but also in the Nordic region we are looking back at one of the mosts eventful years yet - with multiple community events, hitting 100 certified B Corps in Denmark and almost 150 over the whole Nordic region, as well as a new office for B Lab Nordics, new team members joining, ... and so much more 👏 What was your highlight of this year? Share it with us in the comments ⭐

At B Lab Nordics, we challenge the systems we are operating in and that promote overconsumption and unsustainable practices. Black Friday is a prime example of how deeply we’re all entrenched in a system that pressures both businesses and consumers to follow patterns without pause - acting on auto-pilot instead of intention.But what if we all stopped for a second and took a minute to reflect? 🛑 As businesses, do we offer discounts or promotions because we believe in them—or because we’re afraid of being left behind? 🛑 As consumers, do we buy because we truly need something—or because we feel compelled to take advantage of a “deal”? This endless cycle keeps us stuck in habits that serve neither people nor the planet nor purpose. Breaking this pattern means daring to question the status quo and rethink the way we act. Some businesses in our Nordic B Corp Community are stepping off the auto-pilot of Black Friday, while still raising awareness around the issue of this day: 🌍 66°North observes Glacier Friday, turning the spotlight away from discounts and onto the climate crisis. Instead of offering deals, they donate 25% of online sales to organizations protecting Icelandic glaciers. They’re also promoting their repair services, encouraging customers to extend the life of their garments rather than replace them. 👔 Son of a Tailor treats Black Friday as “just another Friday,” staying true to their made-to-order philosophy. By maintaining their everyday pricing, they rejact the volatility and waste associated with one-day sales. Their approach highlights the need for mindful consumption year-round, not just on Black Friday. These are just two examples of the many initiatives led by businesses. Many others are already stepping away from the usual Black Friday deals, and rather promote Better Fridays - yet, even these initiatives make us ask: are we still playing into a system that encourages buying—just with a different label? One B Corp leader put it this way: "Overconsumption triggers an instinct to buy things we don’t need. True sustainability means respecting quality and pricing all year round." This Friday—and every day—it’s worth asking bigger questions: Are we acting out of purpose, or simply out of habit? Are we choosing what’s right, or just what feels expected? How can we rethink consumption altogether, as businesses and as consumers? At B Lab Nordics, we don’t have all the answers. What we do know is that real change doesn’t only come from better marketing or slightly “less bad” solutions. It comes from stepping back, breaking free from patterns, and committing to decisions that serve a higher purpose—for people, for the planet, and for the future. We invite you to pause with us. Let’s make this Friday about rethinking how we consume, how we do business, and how we can challenge the system. Together, we can pave the way for an economy that values intention over habit and action over auto-pilot.

Curious About Becoming a B Corp? Here's What We Learned from Our Latest Session 🌍 Have you heard about our recurring "Become a B Corp" sessions? - a space where we introduce curious minds to the B Corp movement, explore the philosophy of using business as a force for good, and walk through the steps to certification. These sessions highlight how businesses can use the free B Impact Assessment to measure and manage their impact, whether aiming for certification or simply seeking continuous improvement. A key feature of every session is hearing firsthand insights from a certified B Corp. This time, Alexandre Aubry from Dbjourney, a Norwegian B Corp known for its innovative travel gear, shared their learnings from their certification journey. Some of those tips he had to those who are just getting on their way to B Cor Certification? ⛰️ Set an ambitious ESG strategy: Aim high, gain buy-in from all levels of the company, and align on goals. 🎒 Action is worth a thousand words: Have a "get-it-done" mindset - decide fast, implement fast, fail fast. 📢 Communicate and motivate: Engage employees, secure budgets, and make ESG initiatives appealing. 🏃♀️ Keep moving forward: Continuous improvement is key. Stay motivated by anchoring your work in a meaningful purpose. Overall we can say that becoming a B Corp is clearly not just about receiving a certification; it’s about transforming your business to align with purpose and impact. 💡 Ready to explore what it takes? Join us for the next "Become a B Corp" session on March 12th and take your first step toward using business as a force for good. 🔗 Register here: bcorp.dk/events #BCorp #BusinessAsAForceForGood #BCorpMovement #BCorpsintheNordics

Yesterday morning, we wrapped up our final CEO Breakfast of the year at the beautiful space of Kontrapunkt in Copenhagen. ☕ 🥐 These CEO gatherings have truly become a highlight for us—a place where Nordic B Corp leaders come together to connect, reflect, and re-energize in our shared mission to build a better future through business. Community is at the heart of being a B Corp. 💛 In a world of rising uncertainties and complex social and environmental challenges, staying connected with a purpose-driven network like this is what keeps us all inspired and empowered. Together, we are a community of changemakers and thoughtleaders tackling some of today’s most pressing issues - climate action, biodiversity protection, gender equality, inclusive economies, and so much more. A special thank you to those who joined us yesterday: Jesper Lykke Wacherhausen from Meyers, Rebecca Vang Jessen from Coffee Collective, Oscar Svendsen from Sprit & Co | B Corp™, Johan Lawaetz from Kontrapunkt, Thomas Trads Hansen from Stilling, Emilie Holm Sandholdt from Urgent.Agency, Maria Peltokangas from Corporate Good AS | Certified B Corp, Karsten Noel Poulsen and Dorthe Mathiesen from ViSSEVASSE Design & Paper Studio, Rasmus Christian Graversen from Fredericia Furniture And a warm welcome to our new B Lab Nordics Manager, Gitte Rosholm, who introduced herself to the community with her inspiring vision for the future for the B Corp movement in the Nordics. Special thanks to Johan and the team at Kontrapunkt for hosting us and sharing insights into what being a B Corp means to them! A huge appreciation to Mia for her dedication to nurturing this network of thought leaders and pioneers. Her work makes it possible for us to grow stronger as a community, fostering a sense of belonging and shared responsibility among our Nordic B Corps. Annika, thank you for sharing insights from B Lab Global’s latest B Corp Brand Awareness report, which helps us see the impact we’re making and where we can grow together as a movement. Being part of the B Corp Community goes far beyond certification. It’s about joining a movement of business leaders stepping beyond day-to-day responsibilities to create a more inclusive, regenerative, and equitable future for all. Together, we’re showing what’s possible when purpose and connection drive us forward.

THANKS FOR THE OVERWHELMING INTEREST IN THIS ROLE - WE ARE CLOSING FOR APPLICATIONS NOW AND MOVING TO CONVERSATIONS This is your chance to work with us at B Lab Nordics: We’re looking for a Community Manager (maternity cover) Join B Lab Nordics and help build a stronger, more impactful B Corp community! If you're based in Copenhagen, speak a Nordic language, and are passionate about connecting people and creating positive change, we’d love to hear from you. Familiarity with the B Corp movement is a big plus! 📅 Starting ASAP until mid-October 2025 📍 On-site (our office is in Nordvest, Copenhagen) 🧘 4-day work week 🌍 Role involves some travel across the Nordic region You are interested? Please read the full job description below and don't hesitate too long to reach out! We don't expect you to spend too much time on writing your application. We aim to get conversations going and hire someone asap 🤗

🌍 Last week, B Lab Nordics had the pleasure of co-hosting a 'Become a B Corp' event in Helsinki for companies eager to learn more about the B Corp journey and the steps to become certified. A big thank you to Lumene Group, one of Finland’s most beloved and impact-driven beauty brands, for welcoming us as our hosts! Recently certified as a B Corp, Lumene provided the perfect backdrop for an inspiring session. Their VP of R&D and Sustainability, Alain Mavon, Ph.D Mavon, shared Lumene's journey towards certification, offering firsthand insights into the value and impact of joining the B Corp community. Thank you Mia and Lovis from our B Lab Nordics team, who were there to engage with the attendees and guide them through how companies can manage and measure their impact using the B Impact Assessment—providing practical insights for those ready to start their journey or simply curious to learn more. 👥 Are you also curious about becoming a B Corp? Sign up for our next virtual 'Become a B Corp' session on November 13: https://lnkd.in/dQ7_QuvG?

Last week, we hosted a cozy, inspiring CEO dinner in Helsinki for the growing Finnish B Corp community! Mia and Lovis from our B Lab Nordics team joined some of Finland’s pioneering leaders who are redefining what it means to be an impactful business. 🌍 The evening was all about sharing stories, sparking ideas, and diving into what’s possible for B Corps in Finland. Right now, eight certified B Corps are leading the way here, and it’s only the beginning! 🇫🇮 We believe there’s something truly powerful about gathering in person. It’s where ideas are born and where we’re reminded that none of us are in this alone. Collaboration helps us grow stronger together and keeps us from working in silos—plus, it’s just more fun to connect face-to-face! 💡 Thank you to the inspiring CEOs who joined us: Perttu Kouvalainen of Impact Agency Fabrik | Certified B Corp Leo Stranius & Sari Kuvaja of Third Rock Finland Joonas Kekäle of Kekäle Sampsa Savolainen of Mediateko Together, we’re building a close-knit, high-impact B Corp community here in Finland! It’s amazing to see this movement grow, and we’re thrilled to keep moving forward together 🤗 A huge shout-out to the amazing certified B Corps in Finland who are leading the way in impact-driven business: Impact Agency Fabrik | Certified B Corp – Making meaningful connections between brands and sustainability, Third Rock Finland – Pioneers in responsible investment and sustainability consulting, @Kekäle, a family business dedicated to sustainable retail and responsible fashion, Mediateko - Innovating in the world of ethical advertising and media, Jalofoods | Certified B Corporation – Innovators in plant-based and organic food, creating delicious, sustainable options, Framme - Experts in marketing production, supporting brands through sustainable and impactful physical media, Mifuko - Work of hands and hearts – Blending Nordic design with African craftsmanship to create sustainable, handwoven goods that support fair wages & Lumene Group – Leading the beauty industry with natural ingredients and responsible practices Looking forward to seeing more Finnish businesses join the movement! #bcorpsinfinland #bcorpcommunity #bcorpmovement #bcorpsinthenordics

🎉 Huge congratulations to &Tradition on becoming a certified B Corp! We’re excited to welcome you into the Nordic B Corp community as you join a movement that values people, communities, and the planet. Achieving certification is no small fea, but takes dedication: &tradition’s score of 88.2 points reflects their commitment to high standards in employee wellbeing, community connections, customer relationships, and environmental stewardship. Discover more about &tradition’s B Corp journey and impact on their B Corp Directory profile: https://lnkd.in/dfw824T4 Welcome to the B Corp family, &Tradition!