B2Btail

Hey There! We are going to discuss… K.Y.S & H.Y.S K.Y.S. = Know Your Soulmate (Ideal Buyers) H.Y.S. = Help Your Soulmate (Ideal Buyers) Imagine sitting across the table from your ideal customer, your true soulmate buyer. You know their frustrations, their motivations, even what kind of coffee they had this morning. Now imagine using that insight to craft marketing messages and solutions that make them say, “Wow, they really get me.” Here’s how we make that happen: 🎯 Step 1: Understand the Person, Not Just the Position 💺 Step 2: Use the Amazon Empty Chair Trick 🔍 Step 3: Understand Their Customer 🛠️ Step 4: Create Your Buyer Persona Watch the presentation: https://lnkd.in/ebaVU2zq #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Looking for a Digital Game Plan to take things to the next level? Well, Great news for you… Today we are going to dive into how the Digital Game Plan helps you laser focus on your SO vs. So What What is the SO vs So What? SOOOO glad you asked…. The “So” in this lesson refers to identifying your core strengths and opportunities. This is your SO without the WT in the SWOT In our discussion, we’ll focus solely on strengths and opportunities —leaving out weaknesses and threats. Why? Because you are AWESOME. Plus…The goal is to create a positive, empowering environment where you can focus on what you do best. The more you focus on your strengths, your weaknesses become your “SO WHAT” – which you can finally step away from to exploit your true passion and super power. Watch the presentation: https://lnkd.in/ebJuDhFJ #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Are you ready for an unfiltered journey into manufacturing? Join us on the MFG eCommerce Success show as we welcome Tony Gunn, Director of Global Operations at MTDCNC, and the host of The Gunn Show podcast. Known for his genuine industry insights and global experience, Tony brings an unmatched perspective on the transformative power of manufacturing technology. With over 20 years on the shop floor, Tony has navigated roles from engineering and operations to international sales and marketing, gathering deep expertise across more than 50 countries. Now, as MTDCNC’s U.S. General Manager, he’s dedicated to spotlighting the innovations that shape our industry. MTDCNC stands as a leading voice in CNC machining, connecting manufacturers worldwide with the latest advancements and stories of real-world success. Expect insights on today’s critical manufacturing trends and what it takes to succeed in a global market. Don’t miss this chance to hear from a true industry champion! Watch the presentation: https://lnkd.in/ePNGAJ4N #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Are you looking to revolutionize your company’s internal communications? Join us for the MFG eCommerce Success show as we delve into “The Future of Employee Communications” with industry expert Bobby Angilella. Bobby shares insights on leveraging advanced messaging platforms to enhance employee engagement and streamline internal processes. As a co-founder of SlickText, Bobby has been instrumental in developing innovative SMS marketing solutions that have transformed how businesses communicate. His extensive experience in messaging operations and compliance makes him uniquely qualified to discuss the evolution of employee communications. SlickText, established in 2012, is a leading SMS marketing platform that empowers businesses to connect with their audiences through targeted text messaging campaigns. With a commitment to innovation and customer success, SlickText has become a trusted partner for organizations seeking effective communication strategies. Watch the presentation: https://lnkd.in/eh4mB93W #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Are you using video to supercharge your manufacturing business? If not, you won’t want to miss this episode of MFG eCommerce Success! Jeff Long, founder of True Focus Media , will show how manufacturing leaders can use video marketing to generate leads, increase sales, and improve SEO. With the power of video, Jeff has helped countless industrial companies grow and thrive. Jeff brings over 15 years of experience helping manufacturers create engaging video content, build optimized websites, and develop effective eLearning programs. His team at True Focus Media specializes in video production, website design, and training solutions to help companies improve their marketing and sales efforts. Learn how to leverage video to drive more traffic, nurture leads, and close more deals! Watch the presentation: https://lnkd.in/erhC4GFC #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Are you looking to enhance your custom If so, join us for the next MFG eCommerce Success show as 🔥Schuyler Van Sickle, Founder and CEO of 3MERA, shares how digital transformation can streamline complex sales journeys. With cutting-edge CAD-to-market technology, Schuyler’s approach helps manufacturers turn intricate designs into sales-ready experiences, shortening sales cycles and creating lasting impressions. Schuyler has built 3MERA from the ground up, partnering with top U.S. manufacturers to implement virtual showrooms and interactive product catalogs. His leadership in making AR accessible to sales and marketing teams has transformed traditional product demonstrations, bridging the digital and physical worlds to meet the demands of today’s market. Watch the presentation: https://lnkd.in/eRhkDvtr

Are your prospecting efforts missing the mark? If you’re ready to make prospecting more effective, tune into the MFG eCommerce Success show as we welcome Sara Murray, CEO of Sara Murray, Inc. and host of the “Prospecting on Purpose” podcast. Known for transforming sales approaches, Sara has helped countless professionals build trust-driven connections that turn prospects into loyal customers. With her innovative “Prospecting on Purpose” framework, Sara empowers teams to go beyond product-driven pitches and foster genuine human connections. A top-rated podcast host and seasoned speaker, she’s reshaped how businesses communicate with prospects, especially in complex B2B settings. Gain insights into creating trust-based relationships, using consultative sales methods, and closing deals with confidence. Watch the presentation: https://lnkd.in/eMSuHBXM #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

This engaging LinkedIn strategy session features insights from dynamic panelists Sami Birch, Lori Tybon, and Damon Pistulka. Sami shared how Mission Design and Automation’s active LinkedIn presence helped double both their team size and sales, all by posting consistently and amplifying their message through employee networks. Lori energized the discussion with her 60-day LinkedIn challenge that sparked major follower growth and impressive lead generation. Damon highlighted how building a LinkedIn community can maximize trade show success. Key takeaways: Post relatable content, recruit top talent, and track ROI through leads and follower growth. This session left everyone excited about LinkedIn’s power to boost business connections and elevate brand awareness! Watch the presentation: https://lnkd.in/eYhNMxtZ #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming

Are you curious about how the MEP National Network™ delivers value to manufacturers? On this episode of the MFG eCommerce Success show, we’re talking with G. Nagesh R., the Acting Director of the Manufacturing Extension Partnership (MEP) at NIST. Nagesh will share how the MEP National Network™ delivers tremendous value to manufacturers nationwide, helping them boost productivity, innovation, and competitiveness. With over 25 years of experience in the public, private, and nonprofit sectors, Nagesh has led transformative initiatives that empower small businesses and manufacturers. His work spans from co-developing federal policies like i6 Green and Patents for Humanity to spearheading SBA’s COVID-19 response and digital transformation efforts. Watch the presentation: https://lnkd.in/eB7_dxuU #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming #MEP

Are you ready to learn how to make a huge impact in manufacturing? If so, join us for the next episode of MFG eCommerce Success, where Arthur Thomas, Director of Business Development at Purdue Manufacturing Extension Partnership (MEP), will share how he helps Indiana manufacturers optimize their operations and financial performance. With 30 years of experience in various manufacturing roles, Art specializes in transforming businesses by improving productivity, capital utilization, and quality management systems. His work at Purdue MEP has supported countless companies across industries like automotive, aerospace, and food manufacturing. Purdue MEP is dedicated to providing Indiana’s small and medium-sized businesses with the tools and guidance they need to thrive, helping manufacturers achieve sustainable success. Learn more about Art and the Purdue MEP: https://lnkd.in/ep9rF2r5 #StopBeingtheBestKeptSecret #manufacturing #manufacturingecommercesuccess #livestreaming