Baldwin&

We were green this year. Not just in a #BratSummer or #WickedWinter sense, but green with envy over a campaign or two. When ADWEEK asked industry creatives, “What’s an ad that made you jealous,” our GCD Emily Watson said "I have to go with the Molly Baz billboard in Times Square – both the reaction from Seed when the original Swehl board was taken down and the subsequent placement by Bobbie. It was just so perfect and poignant and really showed how brands can actually give support, not just show support." Over 1/3 of our staff is a mother. We take a lot of pride in that. And naturally, we have great admiration for brands that stand with mothers (Lansinoh Laboratories, Bobbie, Frida, to name a few). Thank you Swehl, Seed, and Bobbie for doing the damn thing. Manifesting many other brands follow suit in 2025. https://lnkd.in/ePCW2RpK

Hot take 🔥 Briefs should be the spark, not the story. Here’s how to do it, compliments of the chef (aka our Director of Brand Strategy and co-CEO, Ashley Yetman): https://lnkd.in/eUcunbiw via Ad Age

Oh, look. It's the time of year when we all race to get #SpotifyWrapped memes written, designed, approved, and posted! Same-day turnaround ain't too shabby, eh?

🍑New(ish) client alert🍑 Months ago, we were tapped by new streetwear line Worldclass Clothing to be their strategic and brand design partner. #Worldclass is not just badass fashion - it literally saves asses by spreading awareness about how colonoscopies can prevent colorectal cancer. And today, the brand officially dropped. Congrats Brooks Bell and Sarah Beran. Peep the new merch and get your ass some gear 👉🏼 https://lnkd.in/e9xUC3T6 Bonus: Every purchase helps fund colonoscopies for the underinsured.

PTOs are stacking up and OOO replies are turning on with Thanksgiving this week. Let us lessen your mental load and give you some quick replies you can copy/paste for all to enjoy: • Hi, thanks for reaching out. I’m currently debating what to bring to Thanksgiving dinner: green bean casserole or hard liquor. Please only reply with a vote for hard liquor. • I’m out of the office this week dodging all family members who insist on asking me when I’ll get married and have kids. Be back when I escape from the weight of family pressure. • Hey, I’m busy prepping my argument against the overzealous Black Friday shopping that Americans plan to do this weekend. I’ll be back when the sales are over. • I’m OOO for Thanksgiving, most likely hiding from my family’s heated debate on politics. If you need me, send wine instead. • Currently watching generational trauma play out in real-time at the dinner table. Happy Thanksgiving to all! What would you add? Honest replies only 👇

"Which brand mascot should be the next Hot Ones guest?" ...Consider this my plea for a Duolingo x HEATONIST collab. Thanks for the inclusion and the fun prompt, Heather Taylor for Advertising Week. Drop a comment with your dream Hot Ones guest! 🔥🐔 Brand mascot or not, I'd love to know. https://lnkd.in/gBTbHneD

I’m at #Inc5000 celebrating Baldwin& as one of the top 5000 fastest growing private companies in the US. At B&, we help companies at all stages build their brand by uncovering who they really are. Then we help them behave accordingly, so they can attract the people who truly ♡ them. Shoot me a message if you’d like to meet up! #branding #growth #businessdevelopment

🗣️ HEY NC! Voter registration closes THIS FRIDAY 10/11. Early voting starts NEXT THURSDAY 10/17. Are you sure you can actually vote? Like are you sure you’re sure? Let’s check. CONFIRM! Look, database errors, voter roll clean-ups, and tech glitches happen. Confirm your status before Election Day sneaks up on you like that subscription renewal you forgot to cancel. https://lnkd.in/dKrifnW PREPARE! Do your homework. Review your sample ballot and get familiar with your candidates. https://lnkd.in/einYF9GX VOTE! Pick a day. Find an early voting sight. Invite a friend and grab a little treat afterward...you deserve a little treat. https://lnkd.in/gBtATGvC We’re in this together. Make your voice heard (we like your voice) and we’ll see you at the polls. 

We help brands uncover who they really, truly are. Then we help them behave accordingly, so they can attract the people who really, truly 🧡 them. Wanna be Behaviorized? Let's chat.

Just a reminder that I'll be speaking at THE REPUBLIK® on the 10th, next Tuesday, about my goofy philosophy on how I ran my career. There will be Ponysaurus Brewing Co. beer. (I should have led with that.) #oneclubcarolina