Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 206,572 followers

About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

Locations

Employees at Barstool Sports

Updates

  • Barstool Sports reposted this

    View profile for Anna Buckley, graphic

    Business Operations | Revenue Strategy | Corporate Development

    It was great to be in Chicago for Barstool's 2025 Upfront, where we showcased new content for the upcoming year, along with existing content that delivers 384 million podcast downloads, 87 billion annual video views, and connects with 239 million social media followers, to 200+ attendees. Barstool continues to offer innovative ways for brands to engage millennial and Gen Z audiences, with integration opportunities across 100+ shows in verticals like sports, entertainment, and lifestyle. Excited to bring these opportunities to life in 2025! Shoutout to Becky Moccia for putting on a great night and creating such an engaging experience 🚀

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  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons, graphic

    Director, Licensing & Business Development at Barstool Sports

    There's nothing — and I mean nothing — like Red October at Barstool Sansom Street. CBS Philadelphia named our bar the No. 1 spot in Center City to watch the Phillies — and we're really proud of that. Unmatched atmosphere. Check. Beer bats. Check. Helmet hat sundaes. Check. Dollar dogs. Check. Tons of drink specials, including the popular Bohm shots. Check. Yup, we're ready for another October run. Huge S/O to our partners at Stanton & Bowery Hospitality and the entire staff who work so hard to create a great experience every single night. If you're in Philly, come watch with us. Go Phils, Go Sansom.

  • View organization page for Barstool Sports, graphic

    206,572 followers

    Stella Blue Coffee has teamed up with DUDE Wipes to bring you the ultimate fall bundle. Stella Blue's delicious Maple Pumpkin Pie coffee will fuel you, and Dude Wipes' Dumpkin Spice wipes will clean you. An autumn morning routine that just makes sense. Grab yours today at stellabluecoffee.com. #StellaBlueCoffee #DudeWipes #Coffee #Clean

  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons, graphic

    Director, Licensing & Business Development at Barstool Sports

    Brands break through when creators are given the freedom to run with their ideas. At Barstool Sports, we call it embracing weird brains. When asked by production if there were any specific notes, rules or guidelines for shooting the new Pardon My Cheesesteak commercial, the answer was simple. "Nothing. Just have fun." These guys certainly did just that. S/O Corey Scott Rutledge and team for being so brilliant. Alongside our great partners Virtual Dining Concepts, we're knee-deep in PMC's biggest fall season yet, in which we're reaching more consumers than ever before. And we're having fun doing it.

  • Barstool Sports reposted this

    View profile for Shaun McDonald, graphic

    Social Media Specialist

    40 MILLION FOLLOWERS FOR THE BARSTOOL SPORTS TIKTOK ACCOUNT 🚀 Since taking over the Barstool Sports TikTok account in December of 2021, we have acquired over 25 million followers, gained BILLIONS of likes on the TikTok platform, and became the most engaged brand on all of TikTok. I am very thankful for Chuck Naso & Paul Gulczynski trusting me in this position, and believing in me to succeed. Couldn’t do it without the team Robbie Singh & Ian Becker 🤝 The Road to 50 Million starts now 🚀

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  • View organization page for Barstool Sports, graphic

    206,572 followers

    This past weekend, 10,000+ people came together to enjoy the greatest gathering of pizzerias ever at the second annual One Bite Pizza Festival. This sold-out, viral event at Randall's Island showcased some of the most iconic pizzerias in the country. It's hard to believe what this has turned into. A huge thank you to Tommy John and all our amazing partners for making this unforgettable celebration of pizza and small business possible! Medium Rare

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Funding

Barstool Sports 2 total rounds

Last Round

Corporate round

US$ 163.0M

See more info on crunchbase