beastcoast

M80 is pleased to announce we have acquired beastcoast and their esports and media businesses. Excited to welcome them to the M80 family. We are positioning M80 to be a leader in esports and gaming entertainment in 2025 and this deal will go a long way toward achieving that vision. As part of this transaction M80 will be acquiring key esports assets including a world class DOTA2 team and one of the larger Pokemon media businesses in the world with over 175M video views annually. We are also bringing over existing sponsors, future revenue and key staff in the deal. The deal also includes a strategic investment in M80 to fuel our future growth as the fastest growing esports and gaming organization in North America. Thanks to Grant Zinn and his team for making this happen. More to come soon. For more detailed information please visit: https://lnkd.in/ez7ZF5kb

𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐨𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬: 𝐑𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐑𝐎𝐈 Here's the reality: while influencers can amplify visibility, their ROI isn't always clear-cut. Are we tracking engagement metrics, conversion rates, and brand sentiment shifts? Or are we being seduced by follower counts and fleeting buzz? Here's an article from Trend that dives deep into "5 Steps to Calculate Your True Influencer Marketing ROI": 📚 https://lnkd.in/eDp7Can5 It emphasizes the importance of setting goals, defining your metrics, calculating your costs and returns, and analyzing your results -- principles that resonate strongly with our approach at beastcoast. So, if you're new to this, scrutinize partnerships for substance, not just style. Define clear KPIs that map back to your business objectives and don't be afraid of a little math. You got this! #esports #gaming #marketing #socialmedia #influencer

Proud to share some highlights from campaigns I've worked on as the Director of Social Media & Marketing at Beastcoast: 🍃 𝐖𝐨𝐥𝐟𝐞 𝐆𝐥𝐢𝐜𝐤'𝐬 𝐏𝐨𝐤𝐞𝐦𝐨𝐧 𝐒𝐜𝐚𝐫𝐥𝐞𝐭 & 𝐕𝐢𝐨𝐥𝐞𝐭 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 A high-profile summit featuring industry talent like Ludwig, Sykkuno, and LilyPichu, that brought competitive gameplay to communities beyond Pokemon VGC • 6.5M+ Impressions • 25K+ Peak Viewers • 18.5K+ Concurrent Viewers • 733K+ VOD Views 💥 𝐑𝟔 𝐁𝐋𝐀𝐒𝐓 𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐌𝐚𝐣𝐨𝐫 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 UK's first-ever R6 Esports international arena event where 20 teams across 9 global regions competed for points to qualify for the Six Invitational 2025 • 4.1M+ Beastcoast Org Impressions • 8.3M+ R6 Esports Impressions • 162K+ Concurrent Viewers • 5.1M+ Hours Watched 👊 𝐋𝐨𝐫𝐝 𝐊𝐧𝐢𝐠𝐡𝐭'𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐬 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 A Guilty Gear Strive invitational, powered by Arc System Works, featuring pro players like UMISHO, ApologyMan, and NBNHMR, that brought summit-style production to a niche FGC game title. • 1.4M+ Impressions • 5.7K+ Peak Viewers • $10K+ Merch Sales • 70K+ VOD Views At Beastcoast, we pride ourselves on resonating with gamers across multiple titles through (1) collaborating with local production groups and (2) hosting diverse and impactful events. We will also continue to nurture our communities within the broader esports landscape and push the boundaries of success regardless of the game.

We are proud to bring Cloud9 Esports, Inc. back into Rainbow Six Siege with 'Cloud9 Beastcoast'. This partnership marks a new milestone in North American esports, where our shared commitment and vision will drive success for the top R6 team in NA. Our history with Cloud9 began when our roster transitioned to the organization in 2018, winning DreamHack Montreal that same year. Since then, Beastcoast continued its own success story by recently dominating the North America League and securing a historic win at BLAST Manchester Major. Inspired by our past achievements and fueled by our shared determination, Beastcoast and Cloud9 are ready to make waves and redefine what it means to be champions.

Thank you Manchester for an unforgettable BLAST R6 Major 🐝❤️ beastcoast triumph against Team BDS in a thrilling 5-map Grand Final, raising the stunning Deimos trophy in front of the sold-out Manchester crowd. History was made as Gunnar broke the Bo5 kill record with 63 kills, helping to fire his team right to the top! Their path to victory was paved with challenges, conquering SI runners-up FaZe in the Quarterfinals and Team Liquid in the Semifinals. Attending fans enjoyed activations from our event partners, exclusive merchandise, team & creator Meet&Greets, and the ability to play Rainbow Six at the demo booth. Creators from across the world also attended the event, streaming directly from within the arena bowl at the dedicated streaming booths giving their communities from across the globe a unique viewing experience. BLAST R6 will return later this year in Montreal ⌛ Ubisoft #BLASTR6Major

With high expectations and a victory under our belt, beastcoast has achieved the greatest underdog run in R6 history at the BLAST R6 Manchester Major. Our CEO, Grant Zinn, shares his heartfelt reflection on this incredible journey, highlighting how the team persevered through numerous setbacks to finally emerge victorious. This victory is not just ours, but it belongs to every fan, supporter, and member of our community who believed in us against all odds. Read the full story here: 🔗 https://lnkd.in/epygVrpe

The win streak continues. On to the grand finals!

Against all odds, we've done it. The team has advanced to the semi-finals in Manchester, a testament to their hard work and dedication. Stay tuned, we're just getting started.

We're thrilled to announce our partnership with Pixio, an innovator in esports peripherals and high performance gaming gear. Together we're carving a new path forward in esports with a renewed passion, drive, and [240hz] refreshed vision of beastcoast - in 4k. Welcome, Pixio!

Incredible results from Lord Knight's Masters Invitational, powered by PrizePicks and Arc System Works America, Inc. 🌊 1.4M+ social media impressions generated 🛍 200+ merch sales in less than a week 📈 5.7K+ peak concurrent viewers across Twitch & YouTube Thank you to the community, the team, and the players who contributed to the success of the event! Special shoutout to Smash Factor and Main Game for their outstanding production and live coverage.