Botify

🎄 As we wrap up 2024, we're feeling grateful for our incredible search community. From groundbreaking innovations to shared successes, you've made this year truly special. Now it's time to unwind, celebrate, and recharge. Wishing you warmth, joy, and continued search success in the year ahead! ✨

How can brands get ready for the shift to AI search? They can start by listening more carefully to the needs of their customers. For more great insights on the future of search and what your brand can do to prepare, watch the full Botify Connect 2024 panel, moderated by our VP of Consulting Services A.J. Ghergich: https://bit.ly/3ZMJQhu Special thanks to our wonderful panelists: guest speaker Nikhil Lai, Senior Analyst, Performance Marketing at Forrester, and Botify VP Solutions, Frank Vitovitch. Looking for the rest of our Botify Connect 2024 sessions? You can now watch them all online, just in time for the holiday break!

“SEO has a marketing problem.” In a study of thousands of their customers, guest speaker Nikhil Lai and his team at Forrester found that CMOs are spending 200 times more budget on paid search than organic SEO. But organic strategies aren’t 200 times less effective, so why the massive discrepancy? Watch the full Botify Connect session now, featuring Nikhil and Botify’s Frank Vitovitch and A.J. Ghergich, and find out why brands need to stop underinvesting in organic SEO to prepare for AI search. https://bit.ly/3ZMJQhu For more expert takes on the future of search, round out 2024 by watching all of this year’s Botify Connect sessions over the holidays!

When it comes to AI, you have more control than you think. In his Botify Connect keynote address, Botify VP of Consulting Services, A.J. Ghergich, challenged search professionals to seize the opportunities AI offers, rather than letting headlines trigger a doom mindset. Watch his full session now to find out how: From Evolution to Revolution: The Role of Generative AI in Life & Search: https://bit.ly/4gt4TN5 Big thanks to AJ and to all our wonderful speakers for making Botify Connect 2024 a success! Have some extra time over the holiday break? You can now watch all the sessions for even more great insights to close out 2024. Happy viewing!

🎉 Our December newsletter just dropped, packed with insights on the evolving search landscape you can enjoy during your holidays: Inside this edition: 📈 Our latest research, done in partnership with DemandSphere: AI Overviews appear in 47% of searches and take up to 75% of mobile screens 🎁 Holiday gift alert! Botify Connect 2024 session videos are now available, featuring insights from A.J. Ghergich, Forrester's Guest Speaker Nikhil Lai, and leading brands such as Wayfair, Christian Louboutin, On, and more 💫 Search is expanding beyond Google: discover how ChatGPT Search, Perplexity, Mistral's le Chat, and Meta AI are creating new opportunities for brand visibility (and why your existing SEO expertise is all you need to succeed) 🗞️ Latest updates on AI bots in retail, faceted navigation best practices, and ChatGPT Search optimization Plus, our experts break down why your existing SEO expertise is your biggest asset in this expanding search ecosystem. The future of search is here, and it's more accessible than you might think. ☕ Grab a cup of hot cocoa and dive into our latest newsletter:

SEO is expanding beyond Google. AI search is attracting consumers' attention, with OpenAI recently announcing 300m weekly active ChatGPT users. As 2024 draws to a close, more and more SEOs and brands see the opportunity in AI search — but there are still a ton of questions about how it works, what the expanded landscape looks like, how technical SEO fits in, and how to win visibility on the top AI platforms *and* Google. Our new blog post (https://bit.ly/4gmfv03) has answers: ✅ What is decentralized search? ✅ What are the top AI platforms? ✅ How does AI search work? ✅ Is technical SEO still relevant? ✅ Why should I optimize for AI search (and how do I do it?) Mapping the new search landscape is the first step to mastering it. Check out the article here: https://bit.ly/4gmfv03 #aisearch #seo #searchengineoptimization #technicalseo #ecommerce

Adrien Menard's prediction is in—do you agree? “Brand visibility is undergoing a complete transformation. In 2025, we’ll see consumer behavior shift from predominantly Google-first searches to emerging players like Perplexity and ChatGPT Search alongside existing players with new GenAI capabilities like Bing’s Copilot. By the end of next year, expect to see three out of ten visits come from outside of Google, with the volume accelerating to even higher numbers in the next five years." Adrian Swinscoe, CX leader and long-time Forbes reporter, recaps the top predictions of 2025, and the impact of #GenAI on search is loud and clear: we're experiencing a fundamental shift in how consumers discover and purchase products. Read the full prediction and others here >> https://lnkd.in/eacktv_4

Want a quick primer on what AI Overviews are, or need to bring your colleagues up to speed? We've got your back with a new definition page: ➡️ What Are Google AI Overviews and How Do They Work? https://bit.ly/41Durme It covers the basics of AI Overviews, including the main components, how they function (based on data), why they matter to your organic visibility, and high-level tips on how to rank in the AIO list of links. For deeper insight, check out the data in our new AI Overviews Study: Inside Google's New Search Reality ➡️ https://bit.ly/3VqBYAD #aioverviews #google #searchengineoptimization #seo #aisearch #ecommerce

Earning a linked citation in AI Overviews demands 3 things: 1️⃣ Strong SEO fundamentals — all the work you already do to rank organically 2️⃣ Ensuring your valuable site content is found, indexed, and prioritized by search engines 3️⃣ Closely aligning your site content with your customer journey While we don't want to say "it depends," ranking in the top 12 organic positions doesn't guarantee you'll be cited and linked in an AI Overview — but the work you do to be worthy of ranking will pay off with visibility, if it serves your consumers and their needs. ✨ Learn more from the report here: https://bit.ly/3VqBYAD

AI Overviews in Google are changing the digital visibility game for brands. Incorporating GenAI directly into Google results, AI Overviews summarize in-depth answers to answer consumers’ questions, showing up as the first result even above Google Ads. In the US (and we’ll see how it’s going to impact other markets soon), they can show up for 47% of searches made on Google, and they can take over 76% of screen space on mobile. My team at Botify just released a new AI Overviews report with our friends at DemandSphere and the findings are eye-opening! If you’ve been following along, you know this change isn’t limited to Google. AI search engines like OpenAI Search GPT, Perplexity, and AI at Meta are forging new pathways for consumers to discover content, leveraging the combo of traditional search indexes and LLMs. My advice for brands (and Botify can help at every step 😇 😇 😇 ): 1️⃣ Ensure your site can be found by all search engine bots, including AI platforms, 2️⃣ Build up and maintain the SEO fundamentals that power organic rankings on Google and Bing, as AI platforms currently use those rankings for live results & links, 3️⃣ Satisfy your customer’s intent at every stage of the journey with quality content that can be found by AI and traditional search engines, 4️⃣ Re-examine how you measure visibility and organic revenue as AI impacts metrics like CTR and impressions. ⚡️Download the report here: https://bit.ly/3D8uFr9 AI search is evolving fast. Brands that invest now will enjoy the competitive edge in the months to come.