DemandSphere

I'm very excited to announce that Duncan Sze has joined the leadership team at DemandSphere! He will be joining us as VP, Enterprise, and will be responsible for growth in the North American, EMEA, and other global markets. Duncan and I connected at brightonSEO San Diego in 2023 and it was clear to me right away that he would be a great asset to our team. 2024 was our best year yet and with Duncan joining us, it's going to be even better. A sincere thank you to all of our customers, partners, and team members who continue to make it all worthwhile.

We’re excited to sponsor Women in Tech SEO in 2025. I’ve been watching this organization grow quickly over the last couple of years and it’s clear that it is a wonderful community, and we’re looking forward to connecting with everyone at the London and Philadelphia #WTSFest in 2025.

Botify & our friends DemandSphere teamed up to produce a must-read white paper about the changing search landscape. Grab a coffee/some lunch and enjoy. I’d love to know what you think!

The end of the year is nigh, which makes this the ideal time to celebrate the premium level sponsors who have signed on for 2025's UK shows. Our big four, in no particular order are: DemandSphere Dragon Metrics Reflect Digital Neonify If you were awarded a ballot ticket last week, it's these lovely companies you have to thank for it.

Thomas Fléchet & his team at Botify are launching our newsletter back! Feel free to sign up to get some fresh updates on the Search industry. Given everything that's happening right now, I guess it's not a bad idea 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐨𝐩𝐢𝐜𝐬 𝐲𝐨𝐮'𝐥𝐥 𝐟𝐢𝐧𝐝 𝐢𝐧 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: - Welcome to the Search Revolution: Getting Your Brand Found in ChatGPT Search and AI Assistants, by Adrien Menard - A Botify stat about how ChatGPT-User is crawling the web - Our future webinar with Search Engine Journal and DemandSphere on AI Overviews - The latest news in the industry (Perplexity, ChatGPT Search, Meta, and Mistral AI) - Tracking AI Bots on Your Site with Log File Analysis, by Morgan McMurray - Our two latest definitions about AI Crawler Bots, LLMs, and Live Retrieval, by Felicia C.

Join our webinar on December 5th. Botify’s Timothy Resnik and Ray Grieselhuber from DemandSphere will be going deep on what we’re seeing in AI Overviews and their impact on the SERPs.

Shout-out to our #brightonSEO San Diego premium sponsors: Page One Power Bruce Clay, Inc. DemandSphere Journey Further Without whom we wouldn't be putting on the show we are next month. Exciting times!

反響をいただいた昨日の投稿を、日本語版でも公開しました。Google検索でAIオーバービューを計測する方法や課題についてまとめました。要点をご紹介します。 ・米国でも、Googleにログインしていない場合は、AIオーバービューはほとんど表示されません。 ・ログインしている場合は出現しますが、その計測には莫大なコストがかかります。 ・私たちは高い透明性を保ちながらこの問題に取り組み、他のツールベンダーもそうしたスタンスを示してくれることを期待しています。現時点では混乱や誇張が見受けられるからです。 ブログ記事へのリンクはコメント欄に記載しています。ぜひご覧ください。

As a follow-up to yesterday's post, I shared some notes in a blog post about how AI Overview data can be monitored in both a logged-in and not-logged-in session in Google Search. Here's the punchline: you either get very few results (not logged in) or getting much more results costs more and it's still very early days (logged in). I've outlined how we plan to address this in the short- and mid-term and advocate for tool vendors to be transparent about these realities as there is a lot of confusion and little bit of smoke-and-mirrors out there right now. Blog post linked in the comments.

I really enjoyed speaking with Nate Matherson on the Optimize podcast last week. We talked about a number of things happening in SEO right now, including the four levels of SERP analytics that we have identified, likely impact of SGE and AI over the long term, product issues affecting SEO, how corporate strategy needs to be structured to properly account for organic growth, and more. I'll paste the link in the comments. Nate, thanks again for having me on the show!