Brakke Consulting

Join Brakke Consulting at WVC 2025 for our annual Industry Overview How did the top animal health companies perform in 2024? What critical issues and new products will impact industry performance in 2025? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year. Key topics and presenters include: Industry and Top Global Company 2024 Performance, presented by Bob Jones Pets and Vets – What Happened in 2024, presented by John Volk Parasiticides in Pets – Back to the Future, presented by Darrell Klug Regenerative Medicine ─ Future Game-Changing Therapies, presented by Mike McGinley Also, again at both events, you will be able to hear directly from a panel of top leaders in the animal health industry. Moderated by Paul Casady, the topic for the panel will be “Opportunities and Challenges in 2025.” The panelists for WVC are Jesper Nordengaard, CEO, Dechra; and Tammi Lesser, Sr. VP, Sales & Marketing, Antech. This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and for decision makers in the animal health industry. Click here to register: https://shorturl.at/ncGoy

INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive in both the pet and food animal spaces. This year’s major topic was Artificial Intelligence (AI) and several speakers commented on the potential benefits this could bring to our industry. What became very apparent, is that several leading companies are looking more and more towards the innovative entrepreneur, to bring growth to their companies via partnerships. This method definitely cuts down the time to market as they simply screen proven concepts that require investment getting the product or service or technology to market. Navigating the early development phase and especially funding for the early startup, was flagged as a challenging area, stifling growth. Another trend observed, was the increased interest from Human Biopharma companies, looking at entering the pet space with either focused therapeutic vaccines or monoclonal antibody technologies. These companies have done their homework and were well aware of the different challenges and different pricing structures in our industry. To read Lourens Havenga and Paul Casady's full viewpoint and to view our full newsletter, click here: https://bit.ly/4bdvls4

The Smartphone Revolution: How “Buy Now” Changed Shopping Forever   Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether.   Then came smartphones, and everything changed.   By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order—if they saw a product at a friend’s house, got a vet’s recommendation, or ran out of food, they could buy it instantly.   Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap “Buy Now.” Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. To read Richard Hayworth's full viewpoint and to see our full newsletter, click here: https://bit.ly/4jVYe07

Join Brakke Consulting at VMX and WVC 2025 for our annual Industry Overview How did the top animal health companies perform in 2024? What critical issues and new products will impact industry performance in 2025? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year. Key topics and presenters include: Industry and Top Global Company 2024 Performance, presented by Bob Jones Pets and Vets – What Happened in 2024, presented by John Volk Parasiticides in Pets – Back to the Future, presented by Darrell Klug Regenerative Medicine ─ Future Game-Changing Therapies, presented by Mike McGinley Also, again at both events, you will be able to hear directly from a panel of top leaders in the animal health industry. Moderated by Paul Casady, the topic for the panel will be “Opportunities and Challenges in 2025.” The panel for VMX and WVC will be announced soon. This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and for decision makers in the animal health industry. Click here to register: https://shorturl.at/ncGoy

Register Now to receive our early order discount for our Transaction Insights Seminar: Unlocking the Secrets to Successful Business Deals in Animal Health   Are you seeking to navigate the complex landscape of buying and selling businesses or technology in the animal health and nutrition industry? Given the success of last year’s relaunch, we are excited to announce our educational transaction seminar for 2024, tailored specifically for animal health professionals.   Seminar Highlights: - Discover strategies for successful transactions in animal health. - Gain insights from experienced animal health executives like Paul Casady, Jim Kroman, and Randy Freides. - Benefit from the legal expertise of Mark Stoneman from Armstrong, Teasdale, LLP. Last year's seminar received great reviews and we have made this year's seminar even better. Attendees will receive valuable knowledge and practical guidance tailored to your needs in the animal health industry. It's also a great opportunity to network with industry experts and peers. 🗓️ Date: August 28th, 8:00 - 5:00 📍 Location: Hotel Kansas City, in The Unbound Collection by Hyatt,  1228 Baltimore Ave, Kansas City, MO, 64105 📞 Contact: Amanda McDavid, 336 -396-3916 Register by Friday, July 26th to receive our discounted price of $1,000. After July 26th, the fee will be $1,200. Click here to register and secure your discount: https://bit.ly/3ydUdB7 For more information, contact Amanda McDavid at amcdavid@brakkeconsulting.com or 336.396.3916.   www.BrakkeConsulting.com

This week we published the latest edition of our annual Pain Management Products report. It’s a fascinating time in the market segment, thanks to the launch last November of Zoetis’ Librela, a monthly monoclonal antibody injection for treating osteoarthritis; and that of Solensia – the feline equivalent – in late 2022. To read Lynn Fondon's full viewpoint, and to view our full newsletter, click here: https://bit.ly/3KfzWO4 To learn more about the 2024 Pain Management Products report, click here: https://bit.ly/44TPqk2

In the newspaper business, this would be called a “slow news day.” Perhaps it’s a reflection of spring break season. Or maybe many are distracted by the NCAA basketball tournaments. Exciting stuff, eh? Regardless, the items in today’s newsletter are important in their own right, and reflect the expanding role of technology in animal health. To read John Volk's full viewpoint, and to view our full newsletter, click here: https://lnkd.in/eZqn4ADf

Telemedicine in Veterinary Practice: What’s the Future? Technology continues to reshape our lives, it’s no surprise that the veterinary industry is also embracing digital solutions, and as the sun sets on pandemic-era telemedicine regulations, a new dawn emerges for veterinary medicine. With California, Colorado, and Florida lifting restrictions, we stand at a crossroads—a moment to ponder the trajectory of telemedicine in our industry. To read Richard Hayworth's full viewpoint, click here: https://bit.ly/48ZQSC5

This week Paul Casady and I attended the Animal Health, Nutrition and Technology Innovation Europe event held in London, which was held by Kisaco Research. This was the ninth event held in Europe and nearly 600 people attended. Once again, this was a great opportunity to hear about our animal health industry, what challenges we face in the future and what new innovations are on the horizon. To read Robert Jones' full viewpoint and to read our full newsletter, click here: https://bit.ly/3TbRheE