BRAVE COMMERCE Podcast

“If you look at robotic process automation (RPAs), that take very simplified tasks and eliminate that work, we found that it's probably allowed us to handle double the amount of inquiries over the last 5 years by fine tuning that." - Greg Hewitt, DHL Express U.S. 🎧 Listen to Greg Hewitt's BRAVE COMMERCE Podcast episode now!   ➡ https://lnkd.in/eZUrVmT7 #LogisticsAutomation #DigitalTransformation #SustainableCommerce

In this episode of the BRAVE COMMERCE Podcast, Greg Hewitt, CEO at DHL Express U.S., joins co-hosts Rachel Tipograph and Sarah Hofstetter to share insights into how logistics and global shipping are evolving to meet the demands of 2025.  Together they explore:  ✨The rise of eCommerce, automation, and AI-driven supply chain optimization ✨DHL’s $7B sustainability initiatives, such as sustainable aviation fuels and programs like Go Green Plus ✨Customer-centric innovations driving growth in a competitive eCommerce landscape 🎧Listen here: https://lnkd.in/eZUrVmT7 #LogisticsInnovation #DHLExpress #Sustainability #eCommerceMarketing #MarketingPodcast #BRAVECOMMERCE

💸 Do potential tariffs, competing with private labels, and evolving consumer behavior have you feeling anxious for the year ahead? ✨ Set your brand up for growth in an uncertain economy with insights from this recent episode of the BRAVE COMMERCE Podcast, featuring Sucharita Kodali, Vice President and Principal Analyst at Forrester in conversation with Rachel Tipograph and Sarah Hofstetter. ⭐️ ➡️ Watch the whole interview here: https://lnkd.in/gWznbh42

“I think we can help change the conversation, so it's not just Brand A vs. Brand B.” - Victoria B. Lozano, Crayola 🎧 Listen to Victoria Lozano's BRAVE COMMERCE Podcast episode now! ➡ https://lnkd.in/dqyBP9RP #creativity #legacybrand #brandinnovation

In this episode of the BRAVE COMMERCE Podcast, Victoria B. Lozano, Executive VP of Marketing at Crayola, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Crayola continues to inspire creativity while adapting to a changing market. Together, they explore: ✨ How purpose-driven innovation shapes Crayola’s operations and business strategies to nurture creativity ✨ The brand’s approach to adapting to market dynamics, including its decision to pivot away from DTC commerce ✨ Crayola’s enduring legacy in shaping children’s lives through education, entertainment, and creative tools 🎧 Listen here: https://lnkd.in/gjWjp3Ab #BrandStrategy #Crayola #MarketingPodcast #BRAVECOMMERCE

“Retail is probably the most competitive sector in the business world and there are always going to be winners and losers.” - Sucharita Kodali, Forrester 🎧 Listen to Sucharita Kodali's BRAVE COMMERCE Podcast episode now! ➡https://lnkd.in/giK7YE5m #2025predictions #retailstrategy #challengerbrands

In this episode of the BRAVE COMMERCE Podcast, Sucharita Kodali, Vice President and Principal Analyst at Forrester, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer behavior and retail trends in an uncertain economy. Together, they explore: ✨ How consumers continue resilient spending by focusing on value and premium goods while avoiding middle-tier options ✨ The rise of private labels and niche competitors and their threat to established brands, requiring innovative strategies to reclaim market share ✨ The importance of diversified supply chains and strategic foresight to prepare for tariffs and navigate future economic shocks 🎧 Listen here: https://lnkd.in/gafEuHXr #ConsumerInsights #PrivateLabels #Tariffs #SupplyChainResilience #MarketingPodcast

“I have this little voice in my head that tells me I can't do things, and then that's where I go. I like move towards the discomfort. Because I sort of get angry at that little voice. I'm like, what are you talking about? Then I just go and I try to prove it wrong.” - Katie Williams, Haleon 🎧 Listen to Katie Williams' BRAVE COMMERCE Podcast episode now! ➡https://lnkd.in/gcyGn7Eq #purposedriven #holistichealth #brandagility

In this episode of the BRAVE COMMERCE Podcast, Katie Williams, Chief Marketing Officer at Haleon, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss transforming consumer health and adapting to evolving consumer needs. Together, they explore: ✨ How a clear purpose as a compass helps organizations make cohesive decisions during transformation ✨ The importance of holistic health solutions and digital platforms for connecting with modern consumers ✨ The power of unified teams to foster agility and align responses to market shifts 🎧 Listen here: https://lnkd.in/gr6zRTfv #ConsumerHealth #eCommerceMarketing #Haleon #MarketingPodcast

In this episode of the BRAVE COMMERCE Podcast, Matthew Graham, Global Chief Marketing Officer at Mars Food & Nutrition, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Mars balances its iconic legacy with innovation to meet modern consumer demands. Together, they explore: ✨ How Mars integrates tradition with modernity to stay relevant in a competitive market ✨ The role of data-driven consumer insights in uncovering trends and shaping consumer-centric campaigns ✨ How innovation drives growth by creating products and campaigns that meet evolving consumer expectations 🎧 Listen here: https://lnkd.in/gUWEYu-7 #ConsumerInsights #Innovation #CPGMarketing #Mars #MarketingPodcast #BRAVECOMMERCE