Bridgewater Studio

Experiential. Immersive. Interactive. These kinds of experiences are rapidly becoming ubiquitous. When every brand, cultural institution, and museum strives to capture attention through in-person experiences; and there's a buzz-worthy activation on every street corner, how can your organization stand out? 🤔 The key is authentic storytelling. 💡 Eric Cup breaks it down: 👇 #immersiveexperiences #brandexperience #authenticity #experientialmarketing

Still buzzing from IAAPA 2024! From our Bridgeview visualization tool turning heads to deep tech talks with Disney Imagineers, it was incredible seeing how experiential design is evolving. The future belongs to those who can seamlessly blend physical and digital experiences while keeping storytelling at the heart. Thanks to everyone who stopped by our booth! #IAAPA2024 #ExperientialDesign #Innovation

How do you tell the story of the evolution of space exploration from Apollo 8 to SpaceX? 🌍 Well, for the Griffin Museum of Science and Industry in Chicago, we started with the known constraints - the size of the building, the size of the space artifacts and the goal of bringing visitors as close to the past, present and future of space exploration as possible. 🚀 Discover more: https://lnkd.in/giKtTySg

Woo Pig! 🐽 It isn't every day you get asked to turn a VW Bug into a Razorback. 👀 This recent project for the University of Arkansas Admissions Office is guaranteed to turn some heads and delight fans and prospects of the school. #digitalfabrication #CustomCar #MobileMascot #RazorBug

No technology for technology's sake. If there is one rule we live by here at Bridgewater Studio, that's it. Sure, technology is fun. In fact, it's often awe-inspiring. But if it's not serving the story, or communicating something that can't be conveyed any other way, then it's just fluff. And that's true whether you're building a brand activation like Bixbee, a museum exhibit like this one from Adler Planetarium, or a high-rise like 5000M in Chicago. #interactivetechnology #experientialactivations #

Our CEO, Eric Cup, has spoken to 1000s of prospective clients over the years. What's the one piece of advice he would give them at the beginning of a new experiential project? Before you choose your design, strategy, and production teams -- consider your internal resources. Listen in ⬇️

More Vendors = Better Outcomes? 🤔 It's easy to understand the tendency to hire discrete vendors for each element of an experiential project. After all, you want the best possible result, and hiring experts in each field might SEEM like the best way to get there... Bridgewater CEO, Eric Cup, explains what's wrong with that approach: 👇

Have you visited the new Henry Crown Space Center at the Griffin Museum of Science and Industry in Chicago yet? Our team was honored to partner with the museum in fully reimagining this exhibit, which highlights the multitudes of people behind space exploration as well as the incredible technology required to venture into space! 🪐 Get a sneak preview: 👇

What takes a science museum from good to great? We believe the best science museums share these traits: ✅ A laser focus on guest experience, from working exhibits to intuitive navigation ✅ Wise use of technology that enhances rather than overshadows the science ✅ Thoughtful wayfinding that guides visitors on a journey of discovery ✅ An eye for design, with attention to materials, details, and unobtrusive displays ✅ Memorable storytelling that brings scientific concepts to life Which institutions top your list? Leave a comment below! #sciencemuseums #museumdesign #experientialeducation #immersiveexperience

Incorporating local is one of the best ways global brands can connect with regional communities. From collaborating with local artists to creating city or event-specific merchandise to celebrate an event or milestone, discover how top brands leverage local influences to drive engagement. https://lnkd.in/gPwauRm7 #brandactivation #experientialmarketing #retail