Bridg

🚀 Retail media networks are taking over the scene, and the buzz is hard to miss! But does every grocery chain really need its own? The answer might just surprise you! Listen to our Head of Platform and Media Partnerships, Jared Luskin, as he dives into the challenges of regional grocers launching their own RMN with MarTech podcast host Benjamin Shapiro. 🎧 Catch the full episode here: https://lnkd.in/gGTzWVTV and share your thoughts in the comments! 👇

We know you’re dreaming of warmer days—and so are your customers! Before daylight savings hits, seize the moment to engage your audience with personalized messages and offers that enhance their plans—from spring break adventures to Mother’s Day delights. Stay ahead with Rippl's pre-built audiences on LiveRamp and The Trade Desk. Our deterministic purchaser audiences empower you to connect with the right shoppers at the perfect time, using SKU-level transaction data. Check out the latest blog by Juliana Lupinacci to learn more, and let’s make this Spring season truly unforgettable! https://lnkd.in/gR5tzHQP #rippl #advertisers #retailmedianetwork

If you've got 2025 planning on your mind, might we suggest a new syndicated audience (or four) from Rippl? Available on LiveRamp and The Trade Desk, these pre-built audiences draw from deterministic purchaser data and a nationwide footprint of regional convenience and grocery store shoppers to help you refine your targeting and personalization strategies. Audiences include: 🏃 Individuals who purchased protein powders, supplements, electrolytes, and other health related items in the past 12 months 🤒 Purchasers of over-the-counter cold and flu, kleenex, lip balms, and illness support in the last 12 months 🏈 Over-indexing purchasers of adult beverages, party platters, and chips/snacks leading up to Super Bowl 2024 ❤️ Over-indexing purchasers of the candy category in February 2024 ❗And more Get more info on these audiences in our latest blog. Ready to learn more about Rippl? Contact us today to discuss how our data and media network can unlock a nationwide footprint of 100M+ shoppers across the U.S. in convenience stores and grocers like Schnucks, Wegmans, and Giant Eagle. https://lnkd.in/gk7pwUus

What’s going on in Convenience stores? With $860B in sales in 2023 and 150,000 locations across the US, the #convenience store is attracting ample brand and advertiser attention. Tune in for another episode of The CPG Guys to learn more about this exciting new landscape. Hear Bridg Chief Revenue Officer Neil Murphy and Head of Platform and Media Partnerships Jared Luskin chat with NexChapter CEO Art S. and host Peter V.S. Bond about: ❓WHO the C-store shopper is 🛒 WHAT makes the C-store shopper so attractive to retailers and CPG advertisers alike 🤝 WHERE retailers and CPG advertisers can win when it comes to RMN partnerships ❗ WHY it can be difficult to reach this shopper — and why loyalty data alone can’t solve the problem 📢 HOW to identify, understand and engage more regional shoppers with Rippl, our data and media network Tune in today and contact us to learn more about how Rippl is helping to unlock a nationwide footprint of 100M+ unique, deterministic shoppers across U.S. convenience and grocery stores including Schnucks, Wegmans and Giant Eagle. https://lnkd.in/gjXSk26B

Unlike other areas of #retail, the #convenience sector is made up of largely independent operators. According to new data, 63% of C-store sites operate one to 10 stores, with most being single-store owners. How can brands and advertisers hope to reach such a fragmented market? Bridg Head of Partnerships Jared Luskin and Head of Business Development and Marketing Steven Dietch chatted with Jacqueline Barba about how Rippl fosters data-driven relationships to streamline access to the high frequency C-store shopper. Check out the Path to Purchase Institute's article featuring insights from Brian Jefferson and Jeff Hassman of PDI Technologies, as well as Suzy Silliman and Brandon Thurber from National Retail Solutions (NRS Plus). It discusses the evolving convenience landscape, the significance of SKU-level data, the role and impact of retail media, and more. https://lnkd.in/gGT-b28V

Don’t let the holiday hustle and bustle fool you: 2025 will be here before you know it, and with it, a whole new host of consumer behavior and preferences. Stay head of the curve with NEW syndicated audiences from Rippl, including: 🏃 Individuals who purchased protein powders, supplements, electrolytes, and other health related items in the past 12 months 🤒 Purchasers of over-the-counter cold and flu, kleenex, lip balms, and illness support in the last 12 months 🏈 Over-indexing purchasers of adult beverages, party platters, and chips/snacks leading up to Super Bowl 2024 ❤️ Over-indexing purchasers of the candy category in February 2024 ❗ And more Available via LiveRamp and The Trade Desk. Read more about these audiences in our latest blog, and contact us today to discuss how Rippl can help you access an audience of 100M+ unique shoppers across the U.S. in convenience stores and grocers such as Schnucks, Wegmans, and Giant Eagle. https://lnkd.in/gk7pwUus

👀 Attention, #CPG advertisers: if you've got a new product on the way, you'll want to check out this collaboration between Danone International Delight (ID), Schnuck Markets, Inc., and the Rippl data and media network. Find out how we helped both teams reach the right segments based on verified purchasing behaviors and achieve an attributed sales ROAS exceeding 5.75. Curious about the Rippl effect? Contact us today to start building more complete, accurate audiences across unique regional audiences and launching multi-retailer campaigns through a single point of access. https://lnkd.in/gKBnCc4A

#Loyalty has its limits. Why? Because loyalty data is often rife with inaccuracies and can't cover the behaviors and preferences of every single shopper. Tune in to the MarTech podcast to hear Bridg Head of Platform and Media Partnerships Jared Luskin and host Benjamin Shapiro dive into how regional retailers can go beyond the limits of loyalty data and seek profitable #retailmedia partnerships without launching their own networks. Listen in now, and contact us today to learn more about our data and media network Rippl, which connects #CPG advertisers with a nationwide footprint of 100M+ unique regional and convenience store shoppers. https://lnkd.in/gcfjKcZN

Are regional networks the new frontier of RMN? Only time (and scale) will tell. 🎙️ Tune in to the MarTech podcast to hear Bridg Head of Platform and Media Partnerships Jared Luskin and host Benjamin Shapiro discuss both regional retail media challenges and exciting new opportunities. Topics include: 👉 What’s a regional media network? 👉 How big is the regional grocer market? 👉 Common limitations of loyalty programs 👉 Does every grocer really need an RMN? 👉 How Rippl helps #CPGs access the RMN scale they need to reach regional and c-store shoppers Get answers when you listen in today. Interested in reaching unique segments across 100M+ regional shoppers through one point of access? Contact us today to learn more about our data and media network, Rippl. https://lnkd.in/gGTzWVTV

Did you know that in 2023, 62.5M people watched the Super Bowl? We're guessing they didn't go hungry while taking in the action. Feed the crowd in the new year with tailored offers using pre-built #audiences from Rippl, our data and media network. Here's the lowdown: 🏈 Our new "Super Bowl Fun" audience includes over-indexing purchasers of adult beverages, party platters and chips/snacks leading up to #Superbowl 2024. 🏈 It's available on LiveRamp and The Trade Desk. 🏈 Rippl syndicated audiences draw from a nationwide footprint of 100M+ unique shoppers across the U.S. in #convenience stores and #grocers such as Schnucks, Wegmans and Giant Eagle. Explore our winter audiences and reach out to us today to get started!! https://lnkd.in/gcbjfbJK #deterministicpurchasers