Canadian Purpose Economy Project

Wise words from wise purpose leader Mike Rowlands, CEO of Junxion Strategy and one of our visionary co-founders - a salve in these challenging times. https://lnkd.in/gQ86Z3j6 #purposeeconomy Tessa Vanderkop

Purpose Is Not a Trend—It’s a Competitive Advantage If 2024 taught us anything, it’s that corporate purpose is being tested. With ESG pushback, sustainability cutbacks, and growing skepticism around purpose-washing, some companies are retreating. But as Zahid Salman, CEO of GreenShield, argues in his latest piece for The Globe and Mail, now is the time to double down on purpose, not abandon it. ✅ Purpose isn’t just a PR play—it’s business DNA. It’s what drives trust, loyalty, and long-term resilience. 🤝 Impact demands partnership. True purpose is about leveraging strengths and collaborating for greater change. 📊 Measurable impact matters. Purpose without results is just words. In 2025, businesses that embed authentic and actionable purpose into their operations will thrive. Want to know how? Read the full article here: https://lnkd.in/gkkwjTrX #PurposeEconomy #Leadership #BusinessImpact #Sustainability #ESG

From Purpose to Practice: Integrating Purpose into Corporate Governance How can in-house counsel operationalize purpose within corporate governance? Join the next session in the CCCA (Canadian Corporate Counsel Association)'s Purpose Governance webinar series, featuring real-world insights from legal leaders at the forefront of purpose-driven business. When: Thursday, April 10 | 12:00 - 1:00 PM EST Speakers:       Coro Strandberg, Founding Chair | Canadian Purpose Economy Project Ranj Sangra, CIC.C, CCCA President, Associate General Counsel | Ballard Power Systems Suzanne Hathaway, Senior Vice President, General Counsel, Communications and Corporate Secretary | Maple Leaf Foods Inc. C. Sena Byun, Director, Corporate Governance | Lululemon Register here: https://lnkd.in/gxrT2BqD #PurposeGovernance #CorporateGovernance #CCCA #BoardLeadership #PurposeEconomy

Unlock the Power of Social Purpose for Your Business Are you ready to take your business to the next level while making a meaningful impact? Join this free five-session educational series designed to help Canadian businesses harness the power of social purpose. This hands-on virtual series, valued at $1,500, will give you the tools to become a greater force for good—and you’ll earn a Completion Certificate for Social Purpose Business Training along the way. 📅 Next Session: Tuesday, March 4 – Learn how to embed social purpose across your organization, from strategy and products to decision-making, employee engagement, and communications. Presented by the BC Chamber of Commerce in collaboration with the Canadian Purpose Economy Project and supported by Coast Capital Savings Capital, this is a must-attend for business leaders looking to drive growth and impact. If you missed the first three sessions, no worries—you can watch the recordings using the link below! The series runs through April 2025, so there’s still time to join and gain valuable insights. Register here: https://lnkd.in/gDN-4Qct #SocialPurpose #PurposeDrivenBusiness #LeadershipDevelopment #BusinessGrowth #SocialImpact #ProfessionalDevelopment #BCChamber #CanadianPurposeEconomy #PurposefulBusiness

Purpose is not a distraction; it's key to long-term performance. Sign up to our newsletter to find out how purpose is supercharging the business world 👉🏽 https://lnkd.in/eQceHnft #Purpose #SocialPurpose #PurposeEconomy

A purpose statement is powerful but it’s just the tip of the iceberg 🌊 For companies that want to be purpose-driven, the real work happens beneath the surface. Beyond words on a website or taglines in campaigns, purpose needs to be embedded into governance, operations, culture, and decision-making. Without these foundational elements, a purpose statement risks becoming purely external lip service. (cue buzzword 'purpose-washing') But with them? Purpose becomes a competitive advantage, a driver of impact, and a reason for people to believe in your business. How is your organization ensuring purpose goes beyond the surface? #PurposeDrivenBusiness #Purpose #Leadership #Culture

🌍 Exciting Update: Advancing Social Purpose in Canadian Business Schools With the support of Corporate Knights, we set out to identify business schools that embrace social purpose and embed it into their core curricula. Now, we’re thrilled to move into the next phase! 🚀 In collaboration with the talented British Columbia Institute of Technology students studying Sustainable Business Leadership (Yevgeniya (Jane) Razenkova Alexandra Scott Edgar Cateriano Castello Grace Donghee Lee) and Melissa Crookes from Junxion Strategy, we're now working with Deans and Professors from Canadian Business Schools to identify opportunities to integrate social purpose into MBA programs. 📚 Why is this important? Social Purpose curricula in MBA programs is essential for developing business leaders capable of making a meaningful impact and tackling the complex social and environmental challenges of today’s global economy. 🌱🌍 If you represent a Canadian Business School and are interested in participating in this crucial initiative, please don’t hesitate to reach out! Together, we can foster a new generation of leaders who put social purpose at the heart of business. 💡🤝 #SocialPurpose #SustainableBusiness #MBA #CorporateLeadership #BusinessEducation #PurposeEconomy #CanadianBusinessSchools #Sustainability #FutureLeaders #ImpactDriven Mike Rowlands Toby Heaps Sanna Uppal Ralph Torrie

Exciting to see Christelle François, a founding member of our Leadership Group, speaking at the upcoming Purpose Connections event on Thursday, Feb. 20. She’ll be joining Adam Spence (Social Venture Connexion) and Joanne Norris (Impact Investment consultant) to explore how purpose and impact investment can drive social and environmental innovation—and what’s needed to embed purpose in capital transactions. Don’t miss this important conversation! Register here: https://lnkd.in/dqzhjsCf Thanks to Sparx Publishing Group, Hamish Khamisa and Tessa Vanderkop for hosting this important conversation!

What if businesses prioritized purpose over profit? Across Canada, hundreds of CEOs are signing the Call to Purpose Declaration, committing to a future that’s equitable, sustainable, and resilient. Find out how they’re making a difference 👉🏽 https://lnkd.in/gzw4Tfdy #PurposeDriven #SocialPurpose #CallToPurpose #FutureFocused #DéclarezVotreRaisond’Être

Unlock the Power of Social Purpose for Your Business Are you ready to take your business to the next level while making a meaningful impact? Join this free five-session educational series facilitated by purpose expert Mary Ellen Schaafsma to learn how to harness the power of social purpose for your business. This hands-on virtual series, valued at $1,500, will give you the tools to become a greater force for good—and you’ll earn a Completion Certificate for Social Purpose Business Training along the way. 📅 Next Session: Tuesday, March 4 – Learn how to embed social purpose across your organization, from strategy and products to decision-making, employee engagement, and communications. Presented by the BC Chamber of Commerce in collaboration with the Canadian Purpose Economy Project and supported by Coast Capital Savings Capital, this is a must-attend for business leaders looking to drive growth and impact. If you missed the first three sessions, no worries—you can watch the recordings using the link below! The series runs through April 2025, so there’s still time to join and gain valuable insights. Register here: https://lnkd.in/gDN-4Qct #SocialPurpose #PurposeDrivenBusiness #LeadershipDevelopment #BusinessGrowth #SocialImpact #ProfessionalDevelopment #BCChamber #CanadianPurposeEconomy #PurposefulBusiness