Canvas8

Would you choose prison over loneliness? In Japan, a growing number of elderly women are making that very choice. This behaviour reveals how incarceration has become a refuge for some, offering community and care they can't find elsewhere. This underscores a systemic failure to support Japan's aging population. Accessible eldercare, robust social welfare, and initiatives fostering intergenerational connection are much needed by the nation’s rapidly ageing population. Brands like Muji and dementia cafés like Mistaken Orders offer a glimmer of hope, demonstrating the role businesses can play in addressing this crisis. Read more: https://lnkd.in/eaqeGPJA #Japan #APAC #SocialImpact #Poverty #Community #Innovation

🌟New Faces, Fresh Perspectives at Canvas8! 🌟 We’re delighted to welcome three fantastic new team members who are already bringing their expertise and enthusiasm to Canvas8! Please join us in celebrating:   🎉 Jess Tighe - Business Development Manager, NY  🎉 Madeline Kapp - Senior Client Manager, NY  🎉 Mahfuz H. - HR Generalist, UK At Canvas8, our strength comes from our team, and we're already seeing the positive impact Jess, Madeline, and Mahfuz are having. Their unique skills and perspectives are a valuable addition, and we're excited to see what they'll achieve next. Welcome aboard! 🚀 #NewHires #WelcomeToCanvas8 #WeAreHiring #TeamGrowth

How did Virgin Australia restore Aussies’ trust in aviation? Australian airlines have been in the news for all the wrong reasons: slot-hoarding, price gouging, and not honouring travel credits. For many Australians, flying has become a constantly disappointing experience, regardless of ticket cost. Virgin Australia has now won back favour with a strategy that embraces premium, value-for-money segments to deal with the biggest customer tensions in air travel. By status-matching gold and platinum members in competitor airlines and offering premium perks, they are now positioned somewhere between a low-cost and full-service carrier. Read our open-access case study on how Virgin Atlantic has removed the baggage from the flying experience. https://hubs.li/Q035VW_p0 #traveltrends #Australia #marketing #customerexperience

Gen Zers are craving real-world connections, and Bumble Inc. gets it. 79% of Gen Z feel burned out by dating apps, citing a lack of fun in the overly clinical nature of online dating (Forbes). Bumble’s partnership with La La Land Kind Cafe offers a free pair of limited edition lattes to Bumble matches, encouraging the IRL element of dating apps. Offline experiences in the dating scene and beyond are increasingly valued over digital ones. Bumble’s campaign responds to this shift by celebrating in-person dating experiences away from its app and embracing a ‘phygital’ strategy. Read the full article here to learn how brands are finding creative ways to merge digital and physical engagement https://hubs.li/Q035W0mP0 #datingapps #genz #offlinedating #experientialmarketing #marketinginsights #consumerinsights

Is revenge saving the new revenge spending? Dive into our latest APAC newsletter with Therese Reyes below, where we discuss how young people are managing their finances and making decisions about treating themselves. In this edition, we explore: Shifting Priorities: Young people across APAC are embracing frugality, participating in "low-buy years," and prioritising financial wellness over material goods. Mindful Spending: While cutting back on non-essentials, young shoppers are prioritising experiences such as travel and personalised shopping Value-Driven Consumption: They’re spending on brands that offer genuine value and demonstrate how their products enhance lives rather than just encouraging more consumption. Subscribe to Canvas8’s APAC newsletter to get on the ground knowledge and insight from the region.https://hubs.li/Q035VX320 #GenZ #financialtrends #consumertrends #2025trends #minimalism #value

Lunar New Year celebrations looked a little different across Canvas8's global offices this year! 🌏 APAC – Our team enjoyed some well-deserved time off with family. 🥢 London – We came together for a fun (and slightly messy!) Lo-Hei, tossing yusheng for good fortune. 🥟 US – The team shared a delicious dumpling meal together. It's moments like these that connect our global community at Canvas8, and we appreciate all the different ways our teams marked the occasion. Wishing everyone a happy and prosperous Lunar New Year! 🎊🐍🧧 #LunarNewYear #LifeAtCanvas8 #CulturalCelebrations

The "pay-to-flex" trend in India highlights the tension between Gen Z's desire for authentic connection and the pressure to present a curated, often unrealistic, online persona. These “pay-to-flex” services allow users to buy fake Instagram stories to project a more desirable lifestyle. In India, ₹99 will purchase tags or posts fabricating experiences to feed the desire for social media validation. But is this genuinely satisfying Gen Z's craving for connection? This behaviour demonstrates Indian Gen Zers’ (and Zers everywhere paradoxical relationship with social media. They are seeking connection, yet often overwhelmed by comparison.  https://lnkd.in/ecHhZhgX #GenZ #SocialMedia #India #Authenticity #MentalHealth #PayToFlex

Gen Alpha is hungry for change - literally. The kids' snack market is growing rapidly, and brands like @Deliciously Kids are taking note by offering plant-based options that align with this generation's ethical concerns. Our recent article highlights how parents struggle to balance healthy eating with convenience and how Gen Alpha's eco-consciousness influences their food choices, with 39% of UK parents reporting that their children want to reduce animal product consumption due to sustainability worries. Here’s what young change-makers are hungry for:  💡Convenient, healthy, and honestly labelled snacks, transparency is key. 💡Plant-based, sustainable options that align with Gen Alpha’s ethics. 💡A brand experience that resonates with both Gen Alpha and Millennial parents. Read the full article to find out more: https://lnkd.in/eck9fhh3 #GenAlpha #Sustainability #PlantBased #FoodTrends #Marketing

Severance's Grand Central Terminal pop-up is a masterclass in experience-based marketing. By bringing the fictional world of Lumon Industries into a real-world setting, Apple TV+ blurred the lines between fiction and reality, creating a truly memorable experience for fans. This goes beyond traditional marketing; it's about immersing fans in the show's universe. The live cast performance, replica set, and the inherent mystery surrounding the show amplified the experience, turning viewers into active participants. It's a powerful example of how brands can leverage experiential marketing to create a deeper connection with their audience. Read more: https://hubs.li/Q03524ml0 #Severance #ExperientialMarketing #Marketing #Branding #FanEngagement

Craving comfort with a twist? Hybrid desserts are the answer. Hybrid desserts aren’t just a fleeting trend, they represent a shift in how people perceive value and seek comfort. In a time of rising living costs, these treats offer an affordable indulgence that delivers both emotional and experiential returns. This resonates with consumers seeking "more bang for their buck" while satisfying their desire for unique experiences. Amidst financial uncertainties, hybrid desserts tap into the evolving role of comfort food, appealing to the over 70% of Americans who prioritise comfort food over gourmet meals (New York Post). Pari Bajoria explores how brands can leverage the hybrid dessert trend in this recent article, with insights from Smeeta Golchaa and iris monteiro. Check out the full article to find out more: https://lnkd.in/ez7844dG #nostalgia #desserts #foodtrends #foodbusiness #trends #marketing #hybridesserts