Carve Communications, Inc.

We’re two months away from Toy Fair 2025 and are tracking the trends! ⭐️ Space-themed toys are ready to launch into orbit and onto every wishlist. ⭐️ Age-neutral products prove that fun isn’t just for kids. Grown-ups, you’re invited too! ⭐️ Trivia games are in again — with formats that go way beyond cards. ⭐️ What’s old is officially cool again… AKA “Newstalgia.” ⭐️ Active play toys make exercise feel like an adventure, not a chore. ⭐️ Affordable toys…because play shouldn’t break the bank. ⭐️ Everything’s kicking off with the world’s favorite sport, soccer. ⭐️ Chill sloths are climbing their way into every toy aisle. Prep for Toy Fair 2025 starts now — are you ready?

Not all paid spokespeople are created equal — even a celebrity. We use a checklist to decide if someone is the right paid spokesperson for a job: ✅ Does this celebrity’s image, personality, and values align with your brand? ✅ Will your potential spokesperson reach the right audience? ✅ Have they helped other brands succeed, or have their endorsements been lackluster or negatively received? You never want to slap a name or face to an important campaign without connecting the right dots. We talk more about our most successful activations and campaigns with paid spokespeople — and why they succeeded. Apply those learnings to your strategy: https://lnkd.in/guyHdM-8

It’s time for another episode of What Do We Do Anyway? This time, Carver Maria Habermann’s kids chime in with their best guess (and a lot of meows) on what they think their mom does every day at Carve. Spoiler: they think we make toys. We wish! Close — but we do help toy brands (and lots of others!) shine with sustainable PR and smart content strategies. Hey, Maria, maybe we can add “toy testers” to the job description next year? 😉

We are just a few short days away from CES 2025. It’s one of the biggest media events for consumer tech all year — and many of our Carvers will be there. If you see us at the show, say hi! 👋🏽 Will you be at CES next week?

We’re feeling sentimental right about now… There were a lot of big milestones for us this year: 👉🏽 Our 10th anniversary, marked by our acquisition of Freeman PR in November. 👉🏽 Becoming the Agency of Record for many B2C and B2B brands. 👉🏽 Another successful “Carve X” – our exclusive media event – at Gen Con Indy 2024. 👉🏽 A live conversation with Tech Target’s Senior News Writer, Don Fluckinger, on LinkedIn. 👉🏽 We were the weekly Wordle in October! 👉🏽 Recognition from PR News as one of the industry’s most innovative PR and marketing firms. We can’t wait for next year with all our Carvers, clients, and media partners. See you in 2025!

Eight more days until the New Year. So before we set our out-of-office messages, your Carve partners would like to wish you and your loved ones a restful, joyful holiday. Happy Holidays!

It’s the most wonderful time of the year ❄️ At our Happy Hour this week, we set aside some time in a busy season to decorate cookies and spend time together. There were a lot of laughs — and cookie-eating. Which Carver decorated your favorite cookie? Drop your votes below!

Next gen media. Better ways to measure PR. How AI factors into media relations. We asked the experts – our Carve PR pros and external marketing and PR professionals – the trends they think will impact media and PR in 2024. Here’s a sneak peek from Carver Jess Pechie: “People are tired of trying to determine whether they are being promoted to or if they’re engaging with a genuine piece of content. Whether it’s social media, broadcast, print or digital media, there will be a much richer desire for humanistic values from those interacting with it.” The experts have spoken — read the roundup now! https://lnkd.in/gaiGJ_By

We’re a few short weeks away from CES! By now, you hopefully… ✅ Landed on a smart tactic to stand out in the busy showroom. ✅ Started pitching media targets and have booked some appointments. ✅ Identified the attending spokespeople and are prepping them for interviews. ✅ Have a plan for CES media events like Pepcom, Showstoppers, and Everything Tech. ✅ Booked your travel arrangements to Vegas. It’s almost time for one of the biggest consumer media events of 2025. Get your game face on!

Before we punch out for the holidays (pun intended)… it’s time for another round of Best Hits! ⭐ Mint House in “Condé Nast Traveler” as one of the best Travel Tuesday deals ⭐️ FYLD in “For Construction Pros” on partnering with Procore to improve field productivity ⭐️ Golden Bear and Abacus on “FOX 4 News” as part of a tween gift guide for their respective products ⭐️ Mobvoi in “CNET” with its Android Smartwatch as a best Cyber Monday deal ⭐️ Cargobot’s CEO on “The Freight Coach” podcast discussing freight digitization Come back for another edition of knockout hits soon! 🥊