M Booth

🔊 Words matter, but actions speak louder. This #BlackHistoryMonth, Senior Creative Director Kwanza Osajyefo Johnson honors the fearless James Baldwin, who once said, "I can’t believe what you say, because I see what you do.” At M Booth, we do what we say—turning ideas into impact, from influencer pay equity to fostering a culture where authenticity thrives. This month (and every month), we don’t just talk about change. We make it happen. 💡✊🏾 #MBooth #creativeagency #blackhistorymonth

Come with us to watch our CCO, Adrianna G. Bevilaqua, speak on the Creativity in Communications panel at the 2025 Strategic Communication and the Quest for Creativity Symposium. #MBooth #creativeagency

Our CCO, Adrianna G. Bevilaqua, is back with some big predictions for 2025 in a year filled with outrageous hope and blind spots. Learn more about each trend at the PRWeek link below: https://lnkd.in/exApQAPf NOTE: This video was made with the help of AI imagery generated on Midjourney. All ideas and trends expressed in this piece are our own.

Happy Lunar New Year from our Asian ERG, GOLD! Lunar New Year is celebrated by many Asian cultures and is a time where family and friends come together for fun festivities.

Thank you Ad Age, for naming us a Best Place to Work once again. The best people, culture-driven work, and bold client partnerships are our winning formula. Boothers, we couldn't have done it without you!

“Our Cultured landmark study allowed us to explore diverse perspectives and ask critical questions that can shape a brand's cultural strategy.” – Bonnie Ulman Miller, EVP/Chief Insights & Research Officer Download our Cultured white paper through the link below 👇 https://lnkd.in/ekRtmHtf

The new year is sure to take us out of our comfort zones. Here’s what our Chief Creative Officer, Adrianna G. Bevilaqua predicts as we navigate its unchartered waters. 💰Roaring Luxury: This year we will say goodbye to quiet luxury and lean into the absurdity of luxury in an age where more billionaires have entered the chat, wealth gaps are widening and flash is back.  😡Anger Management: With global anger up 23%, we are in our scolding era. With rage and darkness on the rise, it’s up to all of us to push consumers toward the light. ❗❗Parallel Economy & Agencies: A group of brands with conservative values that make up what is known as the parallel economy will have a bit of a coming out party. And a new crop of agencies will answer the call. ❌ Comeback Culture: Comebacks, reboots, returns, call it what you will, but in our Cultured research we have found that cancel culture is in fact loosening its grip. 💪 MAH-sculinity: Men who are “recovering” from a cultural arc that did not center them are embracing MAH-sculinity, a new masculinity inspired by the the MAHA movement that celebrates skepticism and prioritizes extreme health rituals. 👩🏿 Women, Disrupted: The feminist agenda has been interrupted. Expect to see film and culture challenging audiences with a more raw representation of women than ever before. ✨ Aura-ginals: Our social feeds are becoming more of a prison than an escape. In the new year consumers will start escaping the algorithms and adopting for serendipity. 🤖 Techstreamism: This is the year the robots will officially become part of the paid labor force and the threat of techstreams will move from hypotheticals to crushing realities. 👪 Generational Fluidity: With 40% of consumers born after 1981 saying they don’t identify with their generational label, it’s time to extinguish stereotypes and embrace campaigns with more nuanced narratives.  🤝🏽 Conscious Communing: Even with ideological differences in our society, there is still a deep hunger for connection Social health will take center stage + brands can help consumers build bridges over troubled waters. To learn more about these trends and how your brand can navigate them, read the full article in PRWeek: https://lnkd.in/exApQAPf #MBooth #creativeagency #trends

That’s a wrap on 2024! What a year. Here’s to an even bigger, bolder 2025 💛

🎉 Exciting news! 🎉 Our Summer 2025 Internship Program applications are officially LIVE! Are you ready to gain hands-on experience, sharpen your skills, and join one of the most creative, collaborative, and BOLD teams in the industry? At M Booth, we’re looking for passionate, curious, and ambitious individuals to join us for a summer of growth, learning, and a whole lot of fun. We’re proud to be recognized as one of the Best Places to Work, year after year, which means you’ll be learning and growing in an environment that values its people. From working on real client projects to engaging in exciting programming (think team-building events and National Intern Day celebrations), this is your chance to take your first steps into the world of integrated communications with a team that truly invests in YOU. 📍 When: June 2nd, 2025-August 8th 2025 📚 Where: M Booth HQ - New York Office/Hybrid 💰Pay: $17/HR 📥 Applications are open now and close on Friday, January 17th. Don’t miss it! 👉 Apply here: https://lnkd.in/eb-ZzYUu #MBoothInternship #InternshipOpportunity #PR  #AgencyLife #Summer2025

This is what boldness looks like. We have been shortlisted for 11+ Innovation SABRE Awards! 👏🏆 A huge shoutout to our incredible teams and visionary clients for driving industry-leading work. 🎉 Congrats to all the nominees—we’re in great company! 🤞 Link below for the full shortlist. https://lnkd.in/gUHbYBMS #MBooth #Innovation #SABREAwards #CreativeAgency #In2SABRE