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TikTok Shop has completely redefined how brands go to market, shaking up the e-commerce landscape and achieving $6.1 billion in U.S. sales in its first year. So, what’s driving this meteoric rise? Alex N., CEO of Charm.io, breaks it down: ✨ Scale: “The fact that TikTok Shop has reached this level in just one year is mind-blowing.” 📊 Insights: Beauty and personal care top the charts, with over $1.27 billion in sales this year alone. 🌐 Impact: “TikTok Shop has flipped traditional brand discovery on its head, showing how influencers and creators can directly drive purchasing decisions.” Discover more about how social commerce is shaping the future of e-commerce in Alex’s latest insights. Thank you Melanie Lockert and Salon.com for bringing these insights to light in your coverage! https://lnkd.in/eSafeeSB #Ecommerce #TikTokShop #SocialCommerce #Charmio

From design to production to the final sale, AI is reshaping how the fashion industry operates. This year, Resonance Companies 'ONE' stood out as a game-changer, offering brands an AI-powered platform to design, customize, and manufacture products seamlessly. As CEO and Co-Founder Christian Gheorghe put it Brands can ask ONE AI to walk them through the platform, including how to create their first style, integrate Shopify, and more." The future of fashion is being created today—powered by innovation and visionary platforms like Resonance ONE. Check out how AI transformed the industry this year in WWD's recent story: #AI #FashionTech #Innovation #Resonance

How do you capture the attention of Gen Z—the audience shaping what’s next? Daale Carter, EVP, Managing Director of Energy BBDO has a framework for just that: PPCC—People, Platforms, Conversations, and Causes. It’s about aligning with how Gen Z lives and expresses themselves: ✨ People: Authenticity and individuality matter. 📱 Platforms: Meet them where they are, like TikTok. 💬 Conversations: Credibility and timing are key. 💡 Causes: Purpose-driven brands win their hearts. Learn more about how to engage this generation in meaningful ways in Daale’s latest piece on AdExchanger below! #GenZ #Marketing #EnergyBBDO #BBDO

🚀AI is revolutionizing marketing—and Adam Brotman and Andy Sack of Forum3 are leading the charge. In part 1 of this two-part episode of CMO Confidential, Adam and Andy speak with Mike Linton to dive deep into how AI is transforming the industry, sharing insights on: ✅ How AI could automate up to 95% of marketing tasks in the next 5 years ✅ Lessons from leaders like Sam Altman, Bill Gates and Reid Hoffman ✅ The concept of “agentic” AI and what it means for businesses Don’t miss this thought-provoking discussion below!

🔍 How the DOJ vs. Google Antitrust Battle Impacts AI The DOJ’s case against Google is putting a spotlight on AI's role in the ad tech space and its growing competition. While large language models aren’t the main focus, the court ruling could impact how Google is able to amass data for generative AI. 📈  Adam Brotman, Co-Founder of Forum3, believes generative AI could change how consumers search. With tech giants like Apple and OpenAI heavily investing in gen AI, Google can anticipate some challenges in the near future. According to Brotman, "We’re in the eye of the storm, and it’ll be fascinating to see how AI shifts the landscape. #AI #Google #AIFirst

🎬 From Beetlejuice Beetlejuice to The Boys, experiential marketing is bringing fans closer to the worlds they love. As Eric Lee from Left Field Labs puts it, it’s about “establishing touchpoints beyond the screen.” Look out for more of these immersive experiences in 2024! Check out Jasmine Sheena full piece for Morning Brew for more details! #ExperientialMarketing #LeftFieldLabs

Very insightful take on AI in agencies—it's not about building the biggest system but using AI effectively. Great read by Adam Brotman, Forum3 Co-founder and Co-CEO, in ADWEEK. #AI #AIFirst #AI #Forum3

Our founder and CEO, Sarah Mehler recently appeared on Advertising Week Great Minds podcast, where she discussed the significance of embracing discomfort and challenges in our creative pursuits. Reflecting on her journey from studying Design Media Arts at UCLA to leading innovative projects today, Sarah highlighted how each step has been about pushing boundaries and learning from obstacles. In today's rapidly evolving landscape, adaptability and a readiness to face discomfort are vital for driving progress. We encourage everyone to embrace these challenges, as they often lead to the most rewarding experiences. As Sarah notes, "Creativity flourishes when we allow ourselves to take risks and explore new ideas". Since joining the Stagwell family, we’ve been able to amplify our mission. Left Field Lab's journey showcases the evolving intersection of creativity and technology, underscoring the need to adapt to our changing landscape. Tune in to discover our vision and the exciting future that awaits. A big thank you to David Sable for his support.

As the marketing world evolves, the traditional Agency of Record model may seem like a relic of the past. But instead of letting it fade away, there's an opportunity to reimagine it. Sarah Mehler, Co-founder and CEO of Left Field Labs, highlights five key principles in this Ad Age piece that can help reimagine AOR partnerships for the modern era. With a focus on trust, innovation, and humanity, this approach can drive authentic, impactful work while building stronger client relationships. Read more here below to explore how agencies can evolve to meet the needs of today’s business landscape. #Marketing #AgencyOfRecord #Innovation #ClientSuccess #AOR

Miami’s historic The Moore Building is entering its newest chapter right in the heart of the Miami Design District. Once a furniture store, an art gallery, and an iconic event space, this 103-year-old landmark has now transformed into a multi-use destination including an intimate 13-suite hotel, the dining concept Elastika, and several other spaces — a testament to Miami’s culture, community, and creativity. “It was daunting to plan such a massive space, but mapping it in 3-D unlocked its true potential,” said Lionel Ohayon, founder of ICRAVE, a Journey studio. Now, the historic building is filled with light and life, blending heritage with modern luxury — all while keeping Zaha Hadid's stunning sculpture at its core. Special thanks to Miami Herald and Vinod sreeharsha for covering the transformation of this cultural cornerstone. #MiamiDesignDistrict #ICRAVE #TheMoore #HistoricMiami #DesignReimagined  #ArtandLuxury