Chair 6 Collective is a PR and marketing agency growing off of Main Street in Aspen, Colorado. We believe in the power of good storytelling to build brands, grow audiences, spark dialogue, compel actions, and—ultimately—drive sales. We are a collection of storytellers. We thrive off the relationships. We’re nourished by the results. We hustle. We play. We are committed to our craft. Over decades of editorial, public relations, marketing, brand-building, and community management work we've learned that execution without strategy is listless, and strategy without execution is aimless. Our work gives brands direction. We deliver growth for our clients through storytelling, marketing, experiences, and creative solutions that drive engagement. We serve our brands' audiences. We create memorable moments with media that make an impact, nurture relationships, and earn trust. We strive to show, not tell. Our approach to PR and marketing is informed from our time spent as writers and editors, readers and users. We relish this work.
External link for Chair 6 Collective
132 West Main Street
Suite E
Aspen, CO 81611, US
Chair 6 Collective reposted this
WE HAVE BIG NEWS: We’re carving our way into the tank! See if we can ski into a deal, and watch us pitch Yardsale on Shark Tank this Friday, November 1st at 8/7c on ABC. #sharktank #startup #smallbusiness #startupjourney #entrepreneur
Check out these teaser images from Sofia DeWolfe's salmon fishing trip to Bristol Bay, AK with BENCHMADE!
Freelance | Creative Content | Brand Marketing | Photography | Videography | Content Strategy | Social Media
This July I had an unique opportunity to go on a close friend Jessica Normandeau's commercial salmon fishing boat in Bristol Bay, Alaska. We had some amazing brand partners on this, including Grundéns, BENCHMADE, and Xtratuf. Some stories about this will be coming soon and I can't wait to share more! #storytelling #bristolbay #commercialfishing #brandcontent #photography #sustainability
Chair 6 Collective reposted this
VSSL's "Drink Coffee Outside" campaign has crushed this summer! The Nest is the perfect companion for any outdoor adventurer. The Nest was included in two CNN gift guides, Flylords, and others! https://lnkd.in/gF7qzCgJ https://lnkd.in/gEtnRqNb https://lnkd.in/gvEjhPdh
The crew from FREESKIER recently swung by the brand-new Surefoot store in North Denver to get dialed for the upcoming ski season. Now's the time to get custom ski boots! #skiing #earnedmedia #winteriscoming #thisisskiing #clientnews #custom
Remember when Vogue highlighted two Chair 6 Collective brands in their story about "stylish one-piece ski suits and bibs that epitomize form and function" last year? Brand-new pieces from Sport Obermeyer and Aztech Mountain are about to drop. Stay tuned... READ MORE: https://lnkd.in/g_gRECPw #skiseason #winteriscoming #skistyle #slopestyle #fashion #skiing #pr #publicrelations #FBF #clientnews #vogue #apres #aspen #aspenstyle
Lars Pedersen will be OOO next week but he’ll be working. He’s headed down to Chile with a roster of Chair 6 Collective brand partners to drive storytelling ahead of Q4 and the upcoming winter season. Stay tuned for more from the Andes. #worktrip #pr #pragency #winteriscoming #experientialmarketing #fieldtrip #skiing #storytelling #publicrelations #theteam
I’m 4 months in at Chair 6 Collective and it’s already been quite the ride with this talented team! We’ve been diving deep with brands, media, product, storytelling, and skiing. I’m thankful and energized to be growing and collaborating with so many awesome people at Aztech Mountain, Carv, DAKINE, SHRED., Surefoot, and Yardsale. Our work has bounced us around the map with media and brands at NYC, Aspen, Boulder, Denver, Portland OR, Stowe, and Killington. And now, onto Chile… We couldn’t wait ‘til next winter, so we’ll be slashing turns next week in the Andes at South America’s first ski resort: Portillo! Here we go, Greg Fitzsimmons!
Chair 6 Collective reposted this
Fresh off the heels of ICAST, BENCHMADE continues to roll with some stellar coverage: Awesome feature in GearJunkie on a fresh look for a classic heritage knife, the 940 Osborne. https://lnkd.in/ghf-izEn Also, a great feature on our new Hunt Line knife, the Mini Taggedout from All Outdoor. https://lnkd.in/gvC2wgzf And lastly Texas Monthly, the magazine I grew up loving and cutting pictures out to put all over my room, included the Mini Bugout in their barbecue essentials roundup. https://lnkd.in/gBfyApr6 Awesome two weeks for Team Benchmade!
Chair 6 Collective reposted this
The momentum keeps rolling for DAKINE earning coverage in the landscapes of Ski, Travel, and Back to School! SKI Mag's Best Men’s Ski Jackets of 2024: https://lnkd.in/eidJPuua GQ's Best Carry-On Backpacks for Owning the Overhead Bin: https://lnkd.in/es8z5NAQ AFAR's 9 of the Best Travel Backpacks for Your Next Trip: https://lnkd.in/eeHbYCnN
What does Food & Wine have to say about BENCHMADE's Meatcrafter? Check it out: "The BENCHMADE Meatcrafter is intended as an outdoor knife for hunting and fishing trips. But it's also a versatile blade that can serve many purposes in the kitchen. My favorite thing about this knife is the handle, which is made from Santoprene, a rubberized plastic with an almost sticky texture..." READ MORE: https://lnkd.in/gMAuNBBP #earnedmedia #PR #keymessage #AmericanMade #MadeInUSA #BuiltForLife #publicrelations #clientnews #PRAgency #cutlery #edc #cooking
Every year, this time of year marks the overlap of Back-to-School and Travel seasons with editors, writers, readers, and users. DAKINE plays in both worlds with authority! Check out a few select recent PR wins—from NYT Wirecutter, Teen Vogue and Surfer Magazine—as proof. #PR #clientnews #earnedmedia #backtoschool #bts #PRcampaign #adventuretravel #publicrelations #storytelling #luggage #travel #NYT #Wirecutter #TeenVogue #Surfer #surfing #traveling #campus #BestOverall