CIM Belgium

We are almost done with2️⃣0️⃣2️⃣4️⃣ and so its time for us to move on to 2️⃣0️⃣2️⃣5️⃣... But not before we share our proudest moments with you 🤩 ✨With CIM One we designed our own hybrid methodology ✨Together with Raad voor Reclame we highlighted the importance over self-regulation and integrated audience measurement ✨We published our memorandum, which is a plea to expand CIM’s role in the new European regulatory and competitive environment ✨We became Media Personality of the Year, thanks to AMMA Awards Happy New Year 🎆 #2024 #2025

💬 Collaboration is seen as a way to structure Belgium's advertising offerings, providing a strong local alternative to global players”, states Bernard Marchant, Executive President and CEO of Rossel. At the State of the Union and in a brand new whitebook, Bernard Marchant highlights the critical role of regional collaboration in strengthening Belgian media. Expanding the crossmedia XMP study, co-financed by the Flemish Government and Flemish media groups, sales houses and associations, beyond Flanders to Wallonia, is not just about unifying measurement but about ensuring a cohesive advertising ecosystem that empowers local media to compete with global giants. 📖 All the insights and interviews from the State of the Union have been compiled into a handy whitepaper by CIM and the Raad voor Reclame / Conseil de la Publicité. Discover how collaboration can redefine Belgium’s media landscape. Download the full whitepaper now: 👉 FR version: https://lnkd.in/gy6W9UD4 👉 NL version: https://lnkd.in/gqrXatb2 #Audiencemeasurement #XMP #CIMOne

CIM launches a tender for its CIM OOH survey. The document "Request for proposal" is available on our website. 👉FR-website: https://lnkd.in/edZ555fA 👉NL-website: https://lnkd.in/e9C9rVGY

💬 “Audience measurement is not just about data, it's about transparency, impartiality, and creating a level playing field”, says Marie De Cordier (Nielsen). European regulatory changes, such as the Digital Services Act and the European Media Freedom Act, are reshaping how we measure media. At the State of the Union and in a brand new whitebook Marie De Cordier highlights the pivotal role of CIM as a central player ensuring that Belgian media measurement meets the highest standards while respecting privacy laws. 📖 Want to understand the impact of these changes and how CIM is navigating this landscape? All the insights and interviews from the State of the Union have been compiled into a handy whitepaper by CIM, Raad voor Reclame, and TheNewPub. Download the full whitepaper now: 👉 FR version: https://lnkd.in/gy6W9UD4 👉 NL version: https://lnkd.in/gqrXatb2 #AudienceMeasurement #EMFA #DSA

Today we brought together the best media researchers in Belgium, from the industry and from the academic world to brainstorm on how to collaborate more. Our first collaboration is already in the starting blocks: on the Flemish crossmedia measurement system XMP, partly funded by the Flemish Government. Kristin Van Damme Simon Delaere Lieven De Marez Matthias Hutsebaut-Buysse Ike Picone Coralie Dalcq Gaetano Palermo Luc Eeckhout Bernard Cools Sébastien Reps Patrick Van Dijck Veerle Colin Gert Delgouffe Louise Van Buynder Sandrine Penninckx Sophie Vanderwinkel Edouard De Witte Mark Daemen Rikkert Van Loo Tim Van Doorslaer Thijs Vanderhaegen Dominique Vancraeynest Stef Peeters Cathérine Liekens Nicole Lasseel Robin Florin Michaël Debels Cieltje Van Achter Department of Culture, Youth and Media Rafaël Huybrechts

💬 “I call on major platforms like Amazon and YouTube to actively participate in the measurement process to ensure fair competition.” CIM Chairman Stefan Lameire extends an invitation to big tech platforms to collaborate on strengthening audience measurement. During the debate at the State of the Union, industry leaders such as Hugues Rey (Havas Belgium), Luc Suykens (UBA Belgium), Bernard Marchant (Rossel), and Marc Frederix (Raad voor Reclame) explored strategies to safeguard local media and enhance transparency in the evolving media landscape. 📖 All the insights and interviews from the State of the Union have been compiled into a handy whitepaper by CIM, Raad voor Reclame, and TheNewPub. Want to know how collaboration and innovation can fortify the Belgian media ecocystem? Download the full whitepaper now: 👉 FR version: https://lnkd.in/gy6W9UD4 👉 NL version: https://lnkd.in/gqrXatb2 #Mediainsights #Audiencemeasurement

STOP SCROLLING! ✋ Why? Because we just published the results of our yearly Target Group Monitor study 🤩 With this study we try to analyse the lifestyle of Belgians, based on a survey among 8.000 persons. We have highlighted some fun results for you, but you can discover the full report on our website 👇 NL: https://lnkd.in/eWdYe2fG FR: https://lnkd.in/ettYqF5n

During the CommPass CIM Session, Koenraad Deridder, General Manager of CIM, shared an insightful overview of the organization’s ongoing evolution and its bold vision for the future. At the heart of the presentation was CIM One, the holistic measurement study poised to transform the Belgian media landscape. Koenraad provided an interesting overview of the timeline of this study... 👀 🕒 2023-2024. Preparation phase 1. Design of the hybrid methodology, combining panel data with big data. 2. Collaborations with media stakeholders to align on requirements and objectives. 🕒 2025. Test and validation phase   1. Pilot projects to ensure accuracy and reliability of data integration techniques. 2. Finetuning of the virtual population modelling system to reflect Belgium’s media habits. 🕒 2026. Launch of CIM One Launching in 2026, CIM One will redefine audience measurement 1. by bridging traditional and digital platforms with innovative methodologies (One Panel initiative, virtual population modelling) 2. by shifting focus from media to consumers. 💡Koenraad emphasized that CIM’s mission is not just about data collection but about creating added value for the local media ecosystem. The goal? To empower stakeholders with tools that support smarter decisions and more impactful strategies. 🔗 Curious about CIM’s Copernican revolution? Discover the full recap of the CommPass CIM Session on our website! FR 👉 https://lnkd.in/ew_e_WZR NL 👉 https://lnkd.in/eS38ANTj #audiencemeasurement #CIMOne

The Belgian Publishing Survey is evolving, and Sophie Vanderwinkel, General Manager of IPM Advertising, shared remarkable insights during the recent CommPass CIM Session 💡 Among the highlights... 📊 Total reach redefined: the study now integrates print, video, podcasts, and more, offering a comprehensive view of media consumption across platforms. 📱Digital first: with smartphones leading the way, Belgian media consumption has gone fully cross-channel. 🇧🇪 Democracy in action: 94% of Belgians engage with the press monthly, reinforcing the vital role of media in shaping public discourse. Curious to learn more about the trends in audience measurement? Discover the full recap of the CommPass CIM Session on our website! FR 👉 https://lnkd.in/ew_e_WZR NL 👉 https://lnkd.in/eS38ANTj #audiencemeasurement #BelgianPublishingSurvey

You might have missed it, but last week more than 100 media & advertising professionals attended our CommPass CIM Session 🤩 It was a wonderful and inspiring afternoon, with 13 speakers on the topic of audience measurement. A very BIG thank you to all of them and to the talented experts who took the time to share their insights with us 🫶 Jealous that you've missed it? No worries, thanks to MediaSpecs BeLux we've got a detailed article with all the key takeaways. Read it and you'll imidiately feel a part of our community 👇 NL: https://lnkd.in/eS38ANTj FR: https://lnkd.in/ew_e_WZR #audiencemeasurement #CIMSession #EmpoweringMediaPeople