CJ Foods Europe

Our bibigo Food Truck is back on the road! After a short break following its exciting launch in London in September, we’re thrilled to announce that the bibigo Food Truck is back in London! This time, we’re sharing the bold flavours of Korea at bustling King’s Cross! Until December 22, commuters and foodies can enjoy authentic Korean street food that’s guaranteed to delight. Our menu offerings? Korean Fried Chicken, Rice Balls, Tteokbokki, Mandu, each prepared with care to give you an unforgettable taste of Korea. Whether you’re a long-time fan of Korean cuisine or just curious to try something new, our food truck is the ultimate destination for food lovers in London! 📍 Where to find us: King’s Cross Station, N1C 9AL (in front of the station by Euston Road) 📅 When: Until December 22 Join us and soak up the vibrant culture of Korean street food. We can’t wait to see you there! #bibigo #foodtruck #streetfood #london

We're starting the month with some seriously great news! Our Korean-Style Corn Dog has officially landed in the UK! These are the sweet and savoury snack that have taken the K-street food scene by storm. Covered in a crispy golden battered crust, packed with flavour on the inside, and ready in just 1 minute, these Corn Dogs are the perfect on-the-go snack that's sure to be a hit with your customers. In the UK and want a bite of the Corn Dog action? Visit your local Asian supermarket such as Longdan Ltd, H-Mart and Oseyo. Look out Germany and Netherlands, bibigo Corn Dogs are also available at major retailers such as go asia Deutschland GmbH and Albert Heijn respectively. #NewProductLaunch #KoreanCornDog #FoodInnovation

As the festive season approaches, there’s no better time to bring something unique to the table for your customers - and bibigo is here to help! Whether consumers are looking to add some Korean flair to traditional holiday menus or surprise their guests with flavourful new dishes, bibigo products offer endless possibilities. From our Steamed Dumplings to our spicy Gochujang, bibigo’s range brings authentic Korean taste with the convenience and quality busy kitchens need. Join us in making this festive season memorable by bringing consumers bold, delicious flavours that are sure to impress. #festiveseason #koreanfood #kfood #festivemenu

Germans and Koreans agree that fermented cabbage is a sensational superfood - but we think we've taken it up a notch with our bibigo x Kühlmann Kimchi! In collaboration with Kühlmann, we've crafted a unique kimchi that combines the authentic flavours of Korea with a special twist: crunchy carrots. This addition brings a touch of sweetness and a texture that perfectly suits German tastes. Designed to fulfil the needs of the growing German market, this kimchi is part of our exciting partnership with one of Germany's largest retailers. Our bibigo x Kühlmann Kimchi is the ultimate blend of tradition and innovation, bringing an exciting new dimension to your meals while keeping it deliciously familiar. Find it now in Kaufland and knuspr.de! #foodinnovation #innovation #retailers #B2B #partnerships

Thrilled to share that two varieties of #bibigo Korean-style fried chicken have just launched at Sainsbury's ! Huge thanks to the Sainsbury's team for making this possible. Looking forward to seeing more people enjoy a taste of Korea with #bibigo ! 🙌😊

Last month, CJ Foods Europe launched a bibigo Korean Convenience Store at KCON Germany 2024, where visitors were able to purchase bibigo products, prepare them at the microwave station and enjoy them on-site. Visitors were also able to participate in exciting events such as the bibigo photozone and giveaways. 🥟 It’s been incredible to see this project evolve each week—watching it grow from an idea into something tangible, and then seeing the final version come to life in front of visitors was amazing! The positive feedback and energy from everyone made it even more special. A huge thank you to my amazing team, and to everyone who stopped by our booth. Spread Korean flavour with #bibigo! 🚀

We’re thrilled to announce that our bibigo Tteokbokki featuring Wootteo stickers are now available in our European markets! Wootteo, a character inspired by BTS's Jin, has a devoted fanbase worldwide, and seeing their enthusiasm across our markets has been incredible. As we bring bibigo x Wootteo to the EU, we’re looking forward to the response from local fans and partners. This collaboration has already driven fantastic engagement and strong sales in markets such as Australia - proof that K-Culture continues to inspire and unite fans globally! #Partnership #KCulture #expansion

After an 8-year hiatus, KCON made its grand return to mainland Europe with a spectacular event at Messe, Frankfurt! Organised by CJ ENM Global, KCON Germany 2024 was a true celebration of Hallyu culture, uniting fans with some of the biggest names in K-Pop and K-Drama. But it wasn’t just about the stars - this year, attendees also immersed themselves in a vibrant CJ CheilJedang experience.   A standout at the event, our bibigo booth captured everyone’s attention with its authentic Korean convenience store setup. Visitors explored, purchased, and even prepared popular bibigo items like our microwavable bibigo Steamed Dumplings, and others such as Tteokbokki, Rice Balls, and even got the opportunity to taste one of our new products, bibigo Udon Noodles.    KCON 2024 solidified itself as a powerful platform for Korean culture and cuisine, showcasing their global appeal and the unique offerings of bibigo.

In 2023, our microwaveable bibigo Soup Dumplings, brought the flavours of Korea to the Costco stores across the USA and subsequently went viral on TikTok, creating significant demand from our European customers eager to get their hands on them. Fast forward to 2024, and we were thrilled to announce the launch of our BRAND NEW microwaveable bibigo Steamed Dumplings, now available across Europe! First introduced in the UK, then the Netherlands, and finally in Germany, these highly anticipated dumplings feature an expanded range of Korean-inspired flavours, including the bold kick of Green Chilli, savoury Japchae, and the spicy heat of Kimchi. These easy-to-prepare and customisable dumplings have quickly become a sensation, with hundreds of influencers and consumers across all three markets participating in our #TopThat challenge - driving engagement by sharing their creative topping ideas. From spicy to savoury, the campaign is driving strong engagement, especially in Germany, boosting footfall to our partner retailers like Go Asia and YMart. Check out some of the creative #TopThat entries on Instagram (https://lnkd.in/eJb_qqyE) – but we’re curious, how would you #TopThat? #B2B #retailpartnership #foodinnovation

Shopping habits have changed, there's no denying it. Now more than ever, affordable, quality products must take the limelight. Waitrose & Partners 2023/2024 Food Report shows that sales of fermented condiments are booming, with items such as kimchi leading the charge with an impressive 44% growth in sales! Now more than ever, we're seeing traditional Korean flavours take centre stage and if you're looking to join the trend, bibigo's authentic Kimchi is a must stock. Packed with flavour, rich in probiotics, and great for gut health, it's no wonder fermented foods are on the rise. Get in touch with a member of our team today!