CMB

Data quality issues are forcing teams to discard and replace significant portions of their data. The true cost? Delayed decisions, compromised insights, and missed market opportunities. Smart leaders know that reliable data quality measures aren't optional - they're essential for confident decision-making. #MarketResearch #ConsumerInsights #Strategy

The way we ask questions fundamentally shapes the insights we receive. When we create an environment where people feel comfortable sharing their true thoughts and experiences, we get insights that spark inspiration and drive meaningful change. Master researchers know this isn't about having the perfect discussion guide. It's about creating moments where real stories emerge naturally. They know when to lean in, when to stay quiet, and how to make space for those unexpected revelations that transform business strategy. Turn your research conversations into catalysts for change: https://bit.ly/4jsbHMS

Brand trust directly correlates with business performance. Our Brand Trust Report reveals a clear link between trust scores, brand consideration among non-buyers, and satisfaction among current customers. Learn what drives connections and, in turn, revenue. Take a look and let us know your thoughts. Download the 2025 Brand Trust Report: https://bit.ly/3CEtZtV

Did AI or a human researcher ask that follow-up question? Survey participants shouldn’t know if a follow-up question was asked by AI in a well-designed AI+HI™ research environment. M. Adil Waqar explains, and you can read his and Seth DeAvila’s article on how this works here: https://lnkd.in/gSR9aYfd

The path to sustainable competitive advantage leads to brand trust. Our latest research introduces a groundbreaking Brand Trust Score, analyzing success factors across key industries. Learn proven strategies from market leaders and unlock insights that will reshape your brand's trust position. Request early access to the 2025 Brand Trust Report: https://bit.ly/3WD7Na8 #BrandStrategy #MarketResearch #CompetitiveAdvantage

Brand trust can affect your business, and CMB’s latest research unveils the consumer behaviors that brand trust drives. Watch on-demand - here: https://bit.ly/4gCFpMu #brandtrust #surveys #brandtracking #marketresearch #consumerinsights #mrx

The future of market research isn't about choosing the cheapest option or completely replacing traditional methods. It's about finding the right combination of approaches that deliver reliable insights while making smart use of limited resources. Find out what a reasonable cost of market research is: https://bit.ly/4azAhrb

Skilled researchers know a powerful secret: Every conversation operates on three distinct levels - practical ("What's this really about?"), emotional ("How do we feel?"), and social ("Who are we?"). The magic happens when they recognize which conversation is happening. They match the conversation type and tune into the subtle cues that reveal deeper truths. They hear the unspoken concerns, understand the hidden negotiations, and pick up on beliefs that shape how people think and act. Ready to transform your research conversations into strategic insights? Let’s talk: https://bit.ly/40N9VyH #MarketResearch #ResearchStrategy #ConsumerInsights

We are thrilled to announce the newest recipients of CMB’s Bobblehead Awards for Excellence, which is the most prestigious peer-nominated award at our company, awarded to a team and/or individual for outstanding performance above-and-beyond their core role. The two bobbleheads are made in the likeness our co-founders, Anne Bailey Berman and John Martin, to honor their legacy. Congratulations to Lauren Goncz and M. Adil Waqar! Lauren's contributions to innovation, mentorship, and client engagement make her a key asset to our Accelerate Team's success. She showcased exceptional innovation by independently developing an internal AI powered tool to improve the efficiency and quality of client deliverables. Adil's excellence in client management, problem-solving, and innovation earned him the award. His proactive approach to building trust, mastering AI tools, and solving complex challenges allow he and his teams to enhance client outcomes.

Market leaders consistently outperform followers in one critical area: brand trust. Our comprehensive cross-industry analysis uncovers the fundamental drivers that distinguish highly trusted brands. Gain strategic insights from our proprietary Brand Trust Score to transform your approach to building lasting consumer relationships. Secure early access to the 2025 Brand Trust Report: https://bit.ly/3CJ1Wcu