CMRignite

The holidays are here! ❄️ Cozy weather, quality time with loved ones, delicious food, everything that makes this season so special. Our CMRignite team is fully embracing the holiday spirit! Happy Holidays from all of us at CMRignite to you and yours!

As we enter the peak of respiratory illness season, staying informed and prepared is more important than ever. The rise in flu, COVID-19, and RSV cases reminds us how important it is to take preventive measures.   At CMRignite, we understand the importance of communicating health insights effectively, especially when engaging multicultural audiences. Our mission is to inform and empower those at-risk communities in a meaningful way to help drive awareness and action around health matters like these.   Check out this article for expert tips on how to prepare for this year’s respiratory illness season: https://lnkd.in/eRjSBbaP

This month, we’re spotlighting Mario S., Account Director! 𝑸: What’s the best part of your job?  𝐴: Creating campaigns that make a difference in the lives of people in underserved communities and being able to collaborate on those projects with such a talented, and diverse team. 𝑸: Where do you live, and what do you enjoy about it? 𝐴: I’m originally from Los Angeles, the city of champions, but now I’m embracing life in Atlanta. I enjoy Atlanta’s rich culture, soulful energy, and how it celebrates Black excellence everyday. 𝑸: What’s your favorite sport, hobby, or pastime? 𝐴: Music has always been a big part of my life. I enjoy DJ’ing in my spare time and I never pass up a good karaoke night. It’s just a fun way to unwind and bring people together. Thank you for everything you do for CMRignite, Mario! #EmployeeSpotlight #MilwaukeeMarketing #CrossCulturalMarketing #BehaviorChangeMarketing #AdAgency #MarketingLife

It's National Influenza Vaccination Week! A good reminder to get your flu shot to protect yourself, your loved ones, and your community. The Department of Health and Human Services understands the importance of this message. Through the Risk Less, Do More campaign, we’ve encouraged vulnerable groups, such as older adults and pregnant women, to protect themselves against respiratory viruses like the flu. Our work spans creating community engagement events, social media content, ad spots, and earned media to spread the message, not the virus. Looking for a marketing agency with vaccine promotion expertise? Contact us at cmrignite.com.

The real estate industry holds incredible power to create lasting social change—particularly when it comes to affordable housing and supporting underserved communities. An insightful article from Business and America explores why prioritizing social responsibility isn’t just good ethics; it’s good business. Real estate professionals have a unique opportunity to lead by example, using their influence to bridge housing gaps and uplift communities. At CMRignite, we’re passionate about helping organizations in housing and finance align their marketing strategies with social impact goals to drive meaningful change. Read the article and join the conversation: https://lnkd.in/eD5DXGPP

At CMRignite, we believe everyone deserves access to groundbreaking cancer treatments. Together with our client, the Hematology/Oncology Pharmacy Association (HOPA), we’re making strides toward a more inclusive future in cancer care. Through the "Time to Talk Diversity in Clinical Trials" campaign, we addressed the need for greater diversity in cancer research to ensure all patient populations are represented. Here’s how we helped: ✅ Created educational resources highlighting the impact of diversity in clinical trials. ✅ Facilitated webinars and forums to break down barriers to participation in clinical research. ✅ Partnered with community organizations to amplify the message. ✅ Launched a digital campaign featuring personal stories to promote inclusivity. Learn more about this impactful campaign in our press release: https://lnkd.in/gVyxtP-G

This month, we’re spotlighting Mai X., Office Manager! 𝑸: What’s the best part of your job?  𝐴: The best part of my job is getting to work across different departments and seeing firsthand how each one contributes to the overall success of the company. 𝑸: What’s your favorite movie? 𝐴: My favorite movie is The Wailing, a Korean horror film. I love anything horror and this movie really gets your mind working with its complex plot. 𝑸: What’s something you’re proud of? 𝐴: I'm proud to be the daughter of Hmong refugee parents and the sister to eight siblings. My family, culture, & heritage is the core of my being and the motivation behind everything I do. 𝑸: What’s a little-known or fun fact about yourself? 𝐴: A fun fact about me is that I’ve been a photographer for 8 years. I specialize in portraits and love exploring my creative side through photography. Thank you for everything you do for CMRignite, Mai! #EmployeeSpotlight #MilwaukeeMarketing #CrossCulturalMarketing #BehaviorChangeMarketing #AdAgency #MarketingLife

We are so incredibly thankful for our amazing and talented team. They are dedicated to ensuring our clients and their communities are well-served and connected with the resources available to them. Plus, we sure know how to have fun! From our CMRignite family to yours, Happy Thanksgiving! #HappyThanksgiving

Earlier this month, our agency hosted Amplifying Voices: The Power of Social Impact Communications at the Mid-Atlantic MarCom Summit! We were thrilled to have Troy Blackwell Jr., Deputy Chief Communications Officer at USPTO, join our important conversation about creating authentic marketing strategies. It’s not just about numbers and data, it’s about the real people behind our goals and their stories. Interested in harnessing the power of storytelling for your social impact campaign? Connect with us at cmrignite.com.

We were thrilled to have our Vice President of Public Health, Brittaney Bethea, MPH, speak on the Amplifying Voices: The Power of Social Impact Communications panel at the Mid-Atlantic MarCom Summit earlier this month! Brittaney shared valuable insights on the importance of centering community voices within our marketing strategies and being mindful of our biases as marketing professionals. Interested in harnessing the power of storytelling for your social impact campaign? Connect with us at cmrignite.com.