Cohora

My latest thought leadership piece is out! Grateful to Forbes Technology Council for spotlighting Cohora and sharing my thoughts on why customer retention is the cornerstone of e-commerce success in 2025. Excited to see these insights making waves in the industry—here’s to building stronger connections and smarter strategies together! #ForbesTechCouncil, #RetentionMarketing, #CustomerRetention

✨ 5 Game-Changing Customer Retention Strategies That Top E-commerce Brands Don't Want You to Know Here's a reality check: acquiring a new customer costs 5X more than retaining an existing one. Yet most brands still pour resources into acquisition. The math doesn't add up. 📈 The data is crystal clear: Returning customers spend 67% more than new ones They generate 300% more revenue per visit Top brands achieve 50% retention rates (vs. industry average of 30%) 🤔 So what are successful brands doing differently? Here are the strategies that actually work: 🔹 Personalization That Matters Stop sending generic emails. Start using AI-driven segmentation to deliver experiences that feel custom-made for each customer. 🔹 Loyalty Programs That Actually Work Forget basic point systems. Create tiered structures that make customers feel truly valued and drive consistent engagement. 🔹 Gamification That Drives Results Transform routine interactions into engaging experiences. When customers have fun, they keep coming back. 🔹 Customer Feedback That Creates Action Don't just collect reviews – use AI-powered sentiment analysis to turn feedback into meaningful improvements. ⚡️ The opportunity is massive: Loyal customers drive 3X more revenue per visit than first-time buyers. But here's the kicker: over 70% of brands still struggle with retention. Ready to transform your retention strategy? 🔗 Check out our post on implementing these proven strategies and watch your customer lifetime value soar! #Ecommerce #CustomerRetention #CustomerLoyalty #DigitalMarketing #GrowthStrategy #CustomerExperience

Thank you Forbes Technology Council for featuring Cohora and our CEO, Manu Mathew, on why customer retention is crucial for e-commerce success in 2025. We're thrilled to share these insights with the industry!

✨ Why Top E-commerce Brands Are Turning Shopping Into a Game (And Winning Big) Here's a reality check: traditional loyalty programs aren't cutting it anymore. But brands using gamification are seeing customer interaction skyrocket by 47%. The game has changed – literally. 📊 The numbers don't lie: ●     Gamified loyalty programs boost repeat purchases by 20% ●     Interactive quizzes increase engagement by 25% ●     Leading brands are seeing conversion rates soar through gamification 🎮 Here's how smart brands are leveling up their strategy: 🔹 Beyond Basic Points Stop offering boring point systems. Start creating achievement-based programs that tap into customers' competitive spirit. 🔹 Interactive Discovery Transform product recommendations into engaging quizzes that make shopping feel personalized and fun. 🔹 Time-Limited Adventures Create urgency and excitement with challenges that reward quick action and participation. 🔹 Progress That Motivates Show customers their journey with visual progress tracking and achievement badges that keep them coming back. ⚡️ The opportunity is massive: While most brands stick to tired discount codes, innovative companies are turning their entire customer experience into an engaging game – and watching their metrics soar. Ready to transform your customer experience with gamification? 🔗 Check out our latest post game-changing strategies that boost engagement and drive lasting loyalty! #Ecommerce #CustomerEngagement #Gamification #CustomerExperience #DigitalMarketing #RetentionStrategy

✨ Why Your First-Time Buyers Hold the Key to E-commerce Success in 2025 Here's a wake-up call: 90% of customers decide their long-term loyalty based on their first purchase experience. Yet most brands treat initial buyers like just another transaction. 📊 The data tells a compelling story: 86% of customers will pay more for a better experience Brands that act on feedback see retention jump by 25% 92% of customers trust companies that value their input 🤔 Here's what winning brands understand about first-time buyers: 🔹 Feedback is Gold – Stop sending generic follow-ups. Start gathering personalized insights that shape real improvements in your customer experience. 🔹 Timing is Everything – The post-purchase window is your moment to turn feedback into action. Smart brands use this opportunity to build lasting connections. 🔹 Rewards Drive Engagement – When you incentivize feedback with loyalty points or exclusive offers, customers don't just share – they come back for more. ⚡️ The opportunity is massive: While most brands focus solely on the sale, market leaders are using first purchase feedback to forge relationships that drive 25% higher retention rates. Ready to transform your approach to first-time buyers? 🔗 Dive into our latest guide on turning initial feedback into lasting customer relationships! #Ecommerce #CustomerExperience #CustomerFeedback #CustomerRetention #RetentionMarketing #GrowthStrategy

✨ The Future of E-commerce Data Is Personal: Why 2025 Will Change Everything Here's a wake-up call: 99% of marketers are scrambling to find alternatives to third-party cookies. The old way of understanding customers is disappearing – fast. 📊 But smart brands are already ahead of the curve, combining two powerful data sources: -Zero-party data (what customers tell you directly) -First-party data (how customers actually behave) Together, they're revolutionizing personalization 🤔 Why does this matter right now? •85% of marketers say zero-party data is essential for personalization •48% of consumers trust brands more when they collect zero-party data Here's how leading brands are mastering this shift: 🔹 Building Trust Through Transparency Stop guessing what customers want. Start asking them directly through quizzes, surveys, and preference centers. 🔹 Creating Complete Customer Profiles Combine what customers say they want with their actual behavior for truly personalized experiences. 🔹 Future-Proofing Their Strategy Privacy regulations are tightening. Brands collecting zero and first-party data are already prepared. ⚡️ The opportunity is massive. While others struggle with disappearing cookies, forward-thinking brands are building deeper, more trusted relationships with their customers. Ready to transform your approach to customer data? 🔗 Dive into our comprehensive guide on why integrating zero-party and first-party data will be essential for e-commerce success in 2025! #Ecommerce #DataStrategy #CustomerExperience #Personalization #DigitalMarketing #Privacy

✨ Big thanks to Socially Powerful for featuring Cohora in their latest blog post! We're thrilled to see the importance of personalized post-purchase engagement, loyalty programs, and community building highlighted as essential strategies for retaining customers beyond the holiday season. As the blog mentions, the work doesn’t stop after Black Friday, Cyber Monday, or Christmas. Retaining customer loyalty into the new year requires thoughtful, data-driven approaches that focus on creating consistent value and meaningful connections year-round. Cohora’s research has shown that: 📊 73% of shoppers expect personalized experiences post-purchase. 💡 62% of consumers are more likely to return to brands with loyalty programs. 🌟 59% of customers prefer brands offering exclusivity, like early access to sales or products. At Cohora, we’re dedicated to helping brands implement these strategies with ease, driving measurable impact on retention, loyalty, and long-term growth. Check out the full blog to explore actionable strategies for maintaining strong customer relationships even after the holiday rush. 📖 Read more here: https://lnkd.in/egBeV8iT

🚀 EXCLUSIVE: Cohora's Latest Search Data Reveals 5 Important Trends that Show How Businesses are Turning to UGC for their Marketing! Our proprietary search analysis uncovers dramatic changes in how brands are approaching UGC. Here's what Cohora's exclusive research reveals about where the market is heading: 📈 Our data shows unprecedented growth: -UGC Platform searches up 30% YOY -Strategy-focused terms showing 175% growth -UGC ads searches exploding with 391% YOY increase Cohora's analysis identified these game-changing shifts: 1️⃣ Professional UGC Integration Our research shows businesses investing heavily in sustainable content ecosystems, with platform searches commanding $15-20 CPCs 2️⃣ Strategic Planning Evolution Cohora's data reveals "UGC marketing strategy" searches soaring - brands are getting serious about turning customer content into revenue 3️⃣ Active Community Building Our analysis shows creator-focused searches maintaining 22,200 monthly volume with steady 10% growth. The era of passive collection is over 4️⃣ Multi-Channel UGC Deployment Cohora's research confirms it's not just social anymore - brands are integrating UGC across all marketing channels, with "UGC in digital marketing" showing consistent 33% YOY growth 5️⃣ Interactive Experience Focus Our data shows 133% growth in engagement-focused terms, marking the shift from static content to dynamic customer experiences 💡 The reality? Our exclusive research makes it clear: Brands that aren't building comprehensive UGC strategies are falling behind. The market is moving from ad-hoc campaigns to sophisticated, platform-driven approaches. ⚡️ Here's what matters: The tools and strategies that worked yesterday won't cut it tomorrow. The future belongs to brands that can turn customer content into actionable insights. 🔗 Want to see what we’ve uncovered?  Check it out here!  #UGCMarketing #MarketingResearch #CustomerEngagement #MarketingStrategy #DigitalMarketing #BrandGrowth #CohoraSolutions

🚀 5 Game-Changing Ways Zero-Party Data Is Transforming E-commerce Success If you're still relying solely on first-party data, you're falling behind. Here's why: Search interest in zero-party data solutions has exploded by 200% year-over-year, and brands are investing heavily (up to $33.79 CPC!) to get ahead. 🤔 Why the rush? Because while 70% of brands are struggling to track customer journeys effectively (Swym), the leaders are seeing: ●     2.8x higher customer lifetime value ●     3.2x higher engagement rates ●     Significant increases in valuable customer insights Let's break down how industry leaders are pulling ahead: 1️⃣ Superior Customer Health Measurement Understanding not just what customers buy, but why they buy 2️⃣ Enhanced Predictive Value Turn customer intentions into accurate predictions 3️⃣ Community-Powered Insights Transform casual buyers into engaged community members 4️⃣ Interactive Data Collection Make sharing preferences fun and valuable 5️⃣ Gamified Engagement Turn data collection into an engaging experience 6️⃣ Dynamic Customer Segmentation Personalization that evolves with your customers 7️⃣ Review-Driven Intelligence Transform feedback into actionable insights 💡 The truth is stark: 53% of internet users are more concerned about online privacy than ever (Statista, 2022), and 58% of US consumers prefer brands that collect zero-party data (Askattest). ⚡️ Here's the kicker: 70% of consumers are ready to share their data in return for better service. The opportunity is there – but only for brands that act now. Ready to see how Cohora can help you unlock the power of zero-party data? 🔗 Check out our latest deep dive into how leading brands are revolutionizing their customer understanding with zero-party data! #ZeroPartyData #EcommerceGrowth #CustomerInsights #DataStrategy #PersonalizedMarketing #CohoraSolutions

✨ 3 Critical Shifts Transforming DTC Customer Retention If you're still running the same old loyalty program while your competitors are building thriving communities, this is for you. Here's why: DTC brands now comprise 13% of all e-commerce businesses, but only the top 25% are achieving 5x higher customer lifetime value. 🤔 What's their secret? Data shows three major shifts happening in DTC retention: 1️⃣ From Transactions to Communities The old way: Points, discounts, repeat The new way: Vibrant communities driving 61% higher engagement through personalized experiences 2️⃣ From Guessing to Knowing The old way: Relying on purchase history alone The new way: Direct customer insights driving product development 3️⃣ From Generic to Perpetually Personal The old way: Basic segmentation The new way: Continuous personalization evolution ⚡️ Here's what's interesting: While DTC now accounts for one in seven e-commerce dollars, the gap between leaders and followers is widening. The brands that adapt to these shifts are pulling ahead dramatically. Ready to transform your DTC retention strategy? 🔗 Check out our latest deep dive into how leading DTC brands are revolutionizing customer relationships! #DTCBrands #Ecommerce #CustomerRetention #CommunityBuilding #CustomerEngagement #CohoraSolutions