Cohora

✨ Why Your First-Time Buyers Hold the Key to E-commerce Success in 2025 Here's a wake-up call: 90% of customers decide their long-term loyalty based on their first purchase experience. Yet most brands treat initial buyers like just another transaction. 📊 The data tells a compelling story: 86% of customers will pay more for a better experience Brands that act on feedback see retention jump by 25% 92% of customers trust companies that value their input 🤔 Here's what winning brands understand about first-time buyers: 🔹 Feedback is Gold – Stop sending generic follow-ups. Start gathering personalized insights that shape real improvements in your customer experience. 🔹 Timing is Everything – The post-purchase window is your moment to turn feedback into action. Smart brands use this opportunity to build lasting connections. 🔹 Rewards Drive Engagement – When you incentivize feedback with loyalty points or exclusive offers, customers don't just share – they come back for more. ⚡️ The opportunity is massive: While most brands focus solely on the sale, market leaders are using first purchase feedback to forge relationships that drive 25% higher retention rates. Ready to transform your approach to first-time buyers? 🔗 Dive into our latest guide on turning initial feedback into lasting customer relationships! #Ecommerce #CustomerExperience #CustomerFeedback #CustomerRetention #RetentionMarketing #GrowthStrategy

✨ The Future of E-commerce Data Is Personal: Why 2025 Will Change Everything Here's a wake-up call: 99% of marketers are scrambling to find alternatives to third-party cookies. The old way of understanding customers is disappearing – fast. 📊 But smart brands are already ahead of the curve, combining two powerful data sources: -Zero-party data (what customers tell you directly) -First-party data (how customers actually behave) Together, they're revolutionizing personalization 🤔 Why does this matter right now? •85% of marketers say zero-party data is essential for personalization •48% of consumers trust brands more when they collect zero-party data Here's how leading brands are mastering this shift: 🔹 Building Trust Through Transparency Stop guessing what customers want. Start asking them directly through quizzes, surveys, and preference centers. 🔹 Creating Complete Customer Profiles Combine what customers say they want with their actual behavior for truly personalized experiences. 🔹 Future-Proofing Their Strategy Privacy regulations are tightening. Brands collecting zero and first-party data are already prepared. ⚡️ The opportunity is massive. While others struggle with disappearing cookies, forward-thinking brands are building deeper, more trusted relationships with their customers. Ready to transform your approach to customer data? 🔗 Dive into our comprehensive guide on why integrating zero-party and first-party data will be essential for e-commerce success in 2025! #Ecommerce #DataStrategy #CustomerExperience #Personalization #DigitalMarketing #Privacy

✨ Big thanks to Socially Powerful for featuring Cohora in their latest blog post! We're thrilled to see the importance of personalized post-purchase engagement, loyalty programs, and community building highlighted as essential strategies for retaining customers beyond the holiday season. As the blog mentions, the work doesn’t stop after Black Friday, Cyber Monday, or Christmas. Retaining customer loyalty into the new year requires thoughtful, data-driven approaches that focus on creating consistent value and meaningful connections year-round. Cohora’s research has shown that: 📊 73% of shoppers expect personalized experiences post-purchase. 💡 62% of consumers are more likely to return to brands with loyalty programs. 🌟 59% of customers prefer brands offering exclusivity, like early access to sales or products. At Cohora, we’re dedicated to helping brands implement these strategies with ease, driving measurable impact on retention, loyalty, and long-term growth. Check out the full blog to explore actionable strategies for maintaining strong customer relationships even after the holiday rush. 📖 Read more here: https://lnkd.in/egBeV8iT

🚀 EXCLUSIVE: Cohora's Latest Search Data Reveals 5 Important Trends that Show How Businesses are Turning to UGC for their Marketing! Our proprietary search analysis uncovers dramatic changes in how brands are approaching UGC. Here's what Cohora's exclusive research reveals about where the market is heading: 📈 Our data shows unprecedented growth: -UGC Platform searches up 30% YOY -Strategy-focused terms showing 175% growth -UGC ads searches exploding with 391% YOY increase Cohora's analysis identified these game-changing shifts: 1️⃣ Professional UGC Integration Our research shows businesses investing heavily in sustainable content ecosystems, with platform searches commanding $15-20 CPCs 2️⃣ Strategic Planning Evolution Cohora's data reveals "UGC marketing strategy" searches soaring - brands are getting serious about turning customer content into revenue 3️⃣ Active Community Building Our analysis shows creator-focused searches maintaining 22,200 monthly volume with steady 10% growth. The era of passive collection is over 4️⃣ Multi-Channel UGC Deployment Cohora's research confirms it's not just social anymore - brands are integrating UGC across all marketing channels, with "UGC in digital marketing" showing consistent 33% YOY growth 5️⃣ Interactive Experience Focus Our data shows 133% growth in engagement-focused terms, marking the shift from static content to dynamic customer experiences 💡 The reality? Our exclusive research makes it clear: Brands that aren't building comprehensive UGC strategies are falling behind. The market is moving from ad-hoc campaigns to sophisticated, platform-driven approaches. ⚡️ Here's what matters: The tools and strategies that worked yesterday won't cut it tomorrow. The future belongs to brands that can turn customer content into actionable insights. 🔗 Want to see what we’ve uncovered?  Check it out here!  #UGCMarketing #MarketingResearch #CustomerEngagement #MarketingStrategy #DigitalMarketing #BrandGrowth #CohoraSolutions

🚀 5 Game-Changing Ways Zero-Party Data Is Transforming E-commerce Success If you're still relying solely on first-party data, you're falling behind. Here's why: Search interest in zero-party data solutions has exploded by 200% year-over-year, and brands are investing heavily (up to $33.79 CPC!) to get ahead. 🤔 Why the rush? Because while 70% of brands are struggling to track customer journeys effectively (Swym), the leaders are seeing: ●     2.8x higher customer lifetime value ●     3.2x higher engagement rates ●     Significant increases in valuable customer insights Let's break down how industry leaders are pulling ahead: 1️⃣ Superior Customer Health Measurement Understanding not just what customers buy, but why they buy 2️⃣ Enhanced Predictive Value Turn customer intentions into accurate predictions 3️⃣ Community-Powered Insights Transform casual buyers into engaged community members 4️⃣ Interactive Data Collection Make sharing preferences fun and valuable 5️⃣ Gamified Engagement Turn data collection into an engaging experience 6️⃣ Dynamic Customer Segmentation Personalization that evolves with your customers 7️⃣ Review-Driven Intelligence Transform feedback into actionable insights 💡 The truth is stark: 53% of internet users are more concerned about online privacy than ever (Statista, 2022), and 58% of US consumers prefer brands that collect zero-party data (Askattest). ⚡️ Here's the kicker: 70% of consumers are ready to share their data in return for better service. The opportunity is there – but only for brands that act now. Ready to see how Cohora can help you unlock the power of zero-party data? 🔗 Check out our latest deep dive into how leading brands are revolutionizing their customer understanding with zero-party data! #ZeroPartyData #EcommerceGrowth #CustomerInsights #DataStrategy #PersonalizedMarketing #CohoraSolutions

✨ 3 Critical Shifts Transforming DTC Customer Retention If you're still running the same old loyalty program while your competitors are building thriving communities, this is for you. Here's why: DTC brands now comprise 13% of all e-commerce businesses, but only the top 25% are achieving 5x higher customer lifetime value. 🤔 What's their secret? Data shows three major shifts happening in DTC retention: 1️⃣ From Transactions to Communities The old way: Points, discounts, repeat The new way: Vibrant communities driving 61% higher engagement through personalized experiences 2️⃣ From Guessing to Knowing The old way: Relying on purchase history alone The new way: Direct customer insights driving product development 3️⃣ From Generic to Perpetually Personal The old way: Basic segmentation The new way: Continuous personalization evolution ⚡️ Here's what's interesting: While DTC now accounts for one in seven e-commerce dollars, the gap between leaders and followers is widening. The brands that adapt to these shifts are pulling ahead dramatically. Ready to transform your DTC retention strategy? 🔗 Check out our latest deep dive into how leading DTC brands are revolutionizing customer relationships! #DTCBrands #Ecommerce #CustomerRetention #CommunityBuilding #CustomerEngagement #CohoraSolutions

✨ Why Customer Retention Will Make or Break Your E-commerce Business in 2025 If you're still focused primarily on customer acquisition, here's a wake-up call: CAC has skyrocketed 222% since 2013, now costing brands $29 per customer. The math simply doesn't work anymore. 🤔 But here's what successful brands know: You have a 60-70% chance of selling to an existing customer vs. just 5-20% for a new prospect After a third purchase, customers have a 62% chance of buying again. The message is clear: sustainable growth isn't about constant acquisition – it's about building lasting relationships. Here's how leading brands are transforming their approach: 🔹 Moving Beyond Transactions Stop thinking in terms of one-time purchases. Start building communities that keep customers coming back. 🔹 Creating Real Connections When customers feel connected to your brand, they don't just buy more – they become advocates. 🔹 Measuring What Matters Track customer health, not just sales. Understanding patterns leads to predictable growth. ⚡️ The opportunity is massive. Customer churn costs U.S. businesses $168 billion annually. But that means there's enormous potential for brands that get retention right. Ready to transform your approach to customer retention? 🔗 Check out our latest deep dive into why retention will be the defining factor for e-commerce success in 2025! #Ecommerce #CustomerRetention #Growth #CustomerLoyalty #RetentionMarketing #CohoraSolutions

🌟 Harness the Voice of Your Customer to Transform Retention and Revenue 🌟 In today’s crowded e-commerce landscape, standing out requires more than great products—it’s about listening, adapting, and creating authentic connections. That’s where Voice of the Customer (VoC) comes in! By tapping into real customer insights, DTC brands can elevate every aspect of the customer experience, from loyalty to lifetime value. Discover how Cohora’s VoC platform empowers brands to make every piece of feedback a stepping stone toward growth. 🔎 Why VoC Matters: 🌠 Align with Customer Expectations: VoC captures what customers truly want, helping you deliver on their needs and preferences. 🚀 Boost Retention & Loyalty: Customers who feel heard are more likely to return—and refer others. 📈 Increase Profitability: Small retention improvements can lead to massive profitability gains—up to 95% according to Harvard Business School. ✨ How Cohora’s VoC Platform Stands Out: 🎯 Collect Targeted Zero-Party Data: Get customer feedback and insights from surveys, quizzes, and user-generated content, all shared intentionally by your customers. 💬 Reward Loyalty Through Engagement: Incentivize feedback through loyalty programs, turning participation into lasting loyalty. 📣 Build Brand Advocacy: Empower your customers as micro-influencers, expanding reach and trust through genuine word-of-mouth. Curious about how VoC can give your brand the competitive edge? Cohora’s platform is designed to help you listen, learn, and act—driving real impact on your bottom line. 🌐 Dive into the full blog to learn more! https://lnkd.in/eNMSAQRi

Our CEO, Manu Mathew, shares why, as brands gear up for the holiday season, the focus shouldn’t just be on sales but on building relationships that last long after the celebrations end. In his article by Total Retail, "3 Holiday Strategies to Keep Customers Coming Back for More", Manu Mathew outlines strategies that go beyond transactions to foster real loyalty and engagement. This season, brands have a unique opportunity to: 👉 Tap into zero- and first-party data for personalized, memorable experiences 🩷 Use loyalty-driven moments to keep customers engaged 🙌 Create community-centered interactions that turn shoppers into advocates These steps aren't just holiday tactics—they’re foundational for driving loyalty and retention well into the future. Read the full article here to dive deeper: #CustomerLoyalty #HolidayMarketing #EcommerceInnovation #CustomerEngagement