Compound Content Studio

It seems like every B2B founder wants to start posting content in 2025. This is great! But there’s a problem. 90% of them have no idea what to post. You might be one of them. Let’s fix that. We compiled a list of 11 winning content plays any B2B SaaS founder can run on LinkedIn. Read here: https://lnkd.in/dguNJdJG

How to come up with endless content topics as an early-stage startup founder (with a busy schedule): As a founder, your calendar contains all the content inspiration you need. You're always talking to customers. Talking to prospects. Talking to your team. The Google Calendar Method is simple: every week, once per week, review your calendar. Do any meetings stand out to you? Were there any moments that triggered a particular response? Ideally, you want these to either be positive moments you resonated with, or negative moments that kinda pissed you off. Another variation could be moments that surprised you. You just need some sort of emotional response. A few examples: > A team member going above and beyond for a customer could turn into a post about how you build company culture. > A specific objection from a prospect about price point could turn into a write-up that overcomes that objection. > A comment from an industry peer about a trend happening in your space could turn into a predictions post. After you’re in the content game long enough, you start to listen for hooks in conversations. You become a sort of alchemist who have turn fragments of insights into niche-viral LinkedIn content.

Founders. Please, please, please stop playing the "content" game on ultra-hard mode. Too many CEOs are terrified of "repeating themselves" on LinkedIn. This is a false belief that needs to be uprooted. The truth? You put in so much work to find a winning post. Use that to your advantage! Repetition is a tool. More in today's video walk-through.

"Corporate HR speak" is ruining your LinkedIn content. Take a stance. Don't play in the middle. Your content performance will improve when you have an opinion worth following. More from Tommy Clark in today's video:

Founders—this is how you build a B2B social media strategy made for 2025 (from someone who's helped 50+ founders launch and scale on Linkedin) 👇 Bookmark this and share the video with your marketing team.

SaaS marketers: Here's the exact workflow you can use to run Content Interviews with your CEO, so you can get source material for winning LinkedIn content. Hope this helps.

If you're a founder and want your co-founder (or another exec) to post on LinkedIn, here's a really simple way to post about the same ideas without copy-pasting. Take a different angle. I know, it sounds so simple (and it is) but I see so many founders and co-founders worrying about how it looks to talk about the same topic. Let's take an easy example. Say you are the CEO and your co-founder is the CMO. If the topic is about industry news, here's how I'd break it down: CEO takes the higher level thought leadership angle. → What does this news mean for the industry? Is it part of a trend you've seen forming for a while now? → How are you responding to this news internally? → What UNIQUE insights or predictions do you have? CMO takes the tactical angle. → What does this news mean for marketers? → What specific steps are you taking with your clients/customers in light of this news? → How are you adapting your messaging or marketing strategies in response? Easy peasy. Hope this helps!

PSA for SaaS founders who want to generate demand with LinkedIn content 👀

I see an unfortunate amount of Content Editors and Content Writers set up to fail. Constant Slack pings. ‘Urgent’ requests that aren’t actually so. It’s impossible to get into a truly creative flow when you're attention is always under attack. Here’s how we’ve solved for this at my B2B content agency: → We have a dedicated comms window. We have time slots each day when our Content team is available for comms—both internally between team members and externally with clients. Usually this will be start of the day to handle any day-of requests and tie up loose ends. Then again mid-day for 20 minutes, and end of day to close things out. Rest of the time is spent in deep work or in client meetings. → Outside of the comms window, the content team is head down. If you’ve got a message, schedule it for the next comms window. Our Ops Manager and Account Manager field all the client pings and respond ASAP—so we lose nothing on the client experience front. Their role in this is protecting the attention of our content team. → In the case that something is truly urgent, we can triage it and flag someone on our Content team if it’s actually urgent. Like *actually* actually. → As a final line of defense, I’m always in Slack compulsively checking stuff when I probably shouldn’t be. Founder mode, baby. Half joking. The “before” and “after” of rolling this out was so noticeable. It’s the difference between chaos and creative flow. Feels like a no brainer if you want to build a content team with the creative bandwidth to do great work. PS: we’re hiring a Content Editor. JD is on the Compound Content Studio page. Would love to hear from you 🙂

I've helped over 30 SaaS founders launch and scale a profitable content engine on Linkedin. If I had to start a new one from scratch...here's exactly how I'd do it. But first. Why LinkedIn? - B2B buyers are on here (all the time) - They're in a mental state to consume business content here - There's *still* a content drought on the platform (1% of users posts) Founder-led content is the way I'd recommend getting in front of more customers as an early-stage startup. I've been able to build my agency off of it. I've been able to launch my SaaS (Bluecast) with it. I've seen it work over and over and over again for founders across categories. Problem is, most founders either: (1) Don't know what to post (2) Are too scared to put themselves out there This video will help change that. PS: The full video is on YT (LinkedIn still has this weird 15min video cut off)