Constant Contact

Big news for all small biz owners... We’re excited to announce our Principal Workshop Sponsor for SmallBiz Week 2025 - Constant Contact 🎯 From social media and email marketing to events and beyond, they make it easy to reach and grow your audience. If you’re joining us in Melbourne, don’t miss their free, expert-led workshops packed with actionable tips to help your business thrive. Join us at Melbourne Convention and Exhibition Centre on 29-30 April to learn, connect, and level up! Secure your free ticket today 👉  https://buff.ly/3ChXkdi #SmallBizWeek #ConstantContact #BusinessGrowth #DigitalMarketing #MarketingTools #SmallBusinessSuccess #SmallBusinessAustralia

This change is just another period of time where you’re going to have to pivot as a business owner. Recenter your frame of mind around social media. You are on the channels to find your people and bring them to you, not to be on the channel all the time. The key is to adapt, stay connected, and always prioritize the relationships you build with your customers. Your business is so much more than a social media app. #TikTokban

🚨 Looks like the TikTok ban could really be happening. What does it mean for small business owners? Megan DeWaele Bieber and I share some thoughts in the video clip below. Essentially, if you’re relying solely on social media to connect with your audience, now is the time to rethink your strategy. While these platforms are great for engagement, the reality is you don’t own those relationships—the platform does. This is your opportunity to shift focus to something you do own: your email list. The old saying is true: "The money is in the list." Building and nurturing that list gives you a direct connection to your audience that no algorithm or policy change can take away. In 2025, you may want to ask yourself: ✔️ Am I giving my email list enough attention? ✔️ Am I using it to its full potential? Make this the year you focus on growing and strengthening your owned audiences. Instead of just showing up on social media, bring your people to you. That’s where long-term success lives. Comment if you’d like the full conversation!

Sonja Rasula on her “email inspiration” folder, what the movies get wrong about small business ownership, and more!

A new BAM episode is live! This one's too sweet to pass up. 🍰 🧁 Imagine turning a love of baking into a global community. That’s exactly what Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, brand director of Milk Bar, achieved with Bake Club. Starting as a way to connect during lockdown, Bake Club has become a thriving hub of creativity, connection, and support. In this episode, Christina and Shannon highlight: ➡️ How Bake Club grew into a community that feels like family. ➡️ The secret to crafting emails that feel like a “digital letter from a friend.” ➡️ Why two-way communication is key to turning audiences into advocates. Join host Dave Charest and Constant Contact's brand production coordinator, Kelsi Carter, as they explore the magic behind Bake Club and how their approach to marketing keeps the community engaged and inspired. 🎧 Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast 🎧

🌟 A new Be a Marketer Spotlight Newsletter edition is here! 🌟 This week, Kelsi shares how a social media post about a senior dog named Nugget sparked donations, helped a local shelter and found Nugget a forever home. The key? Focusing on connection and telling a story that mattered. 🤝 With insights from our very own Stephanie Alfonso in episode 72 of the Be a Marketer podcast, Stephanie highlights how small, thoughtful actions, like sharing meaningful stories, can build trust and create real engagement. Here’s how you can apply this mindset: ➡️ Stay connected—show up consistently for your audience. ➡️ Share stories that matter—emotion creates deeper connections. ➡️ Start small, stay consistent—authenticity beats flashy every time. ✨ What’s one story you can share this week? Tell us in the comments, and make sure to check out the full newsletter for more insights! ⬇️ 

Pivot, don't panic. According to TikTok, more than seven million #smallbusinesses use their platform to market their business and 39% of small businesses say that access to TikTok is critical to their businesses' existence. So, what should SMB's do as an impending #TikTokban seems more and more likely? Dave Charest talks about the importance of channel diversification, building direct relationships with customers, and how to capture the momentum SMB's have gained on the platform over the past few years.

✨ House of Colour® USA is leveling up! ✨ This global style and color consultancy partnered with us to revolutionize their email marketing game. The results? 322% increase in franchisee adoption, 46.3% more email subscribers, and a 3.5% boost in open rates in just one year! With nearly 400 franchises worldwide, CEO Marcus King highlights the power of brand consistency and personalized communication. House of Colour is empowering franchisees to connect deeply with clients while maintaining their signature style and integrity. Success looks good on them! Read more about their experience here: https://lnkd.in/eKgJN_5M

We are thrilled to announce that International Franchise Association has named Constant Contact as their preferred vendor for email marketing platform. For nearly 20 years, we’ve proudly supported franchisors and franchisees with tools that make marketing easier and more effective. Our platform is designed to meet the unique needs of the franchise business model, offering: ✅ Email, SMS, social media, and event marketing ✅ Flexibility for local franchisees while maintaining brand consistency ✅ AI-powered solutions and automations to save time and drive results Learn more about this exciting announcement here: https://lnkd.in/eAduB-jA

Who looked up and realized it's well and truly January and immediately felt the pressure to kick off new opportunities or strategies to help you hit your business goals? *We're raising our hand.* You might even feel compelled to throw out past marketing strategies because it seems like they weren't working well enough or fast enough. Here's where things might get controversial: you do not need to subscribe to the "new year, new you" messaging you're likely being bombarded with. No one knows your business better than you do. No one knows your customers better than you do. More likely than not, you're doing a lot right. You don't need a new "you," maybe just some better strategies — and that's where we come in. To help you make the most of your marketing efforts, we'll be by your side to help validate what you're already going and give you inspiration when you need it.