Consumable

Consumable is all in at #CES this year, and we want to talk to you! We have a full house of addressable audio and #curation expertise headed to Las Vegas next week. ♠️ ♥️ ♦️ ♣️ If you want to up the ante for 2025 in #programmatic, audio, and consumer engagement, connect with our team at CES to discuss! Yen Nguyen Paul Josephsen Jared Lapin, Jordan Brumer

There’s a moment when the first notes of a holiday song drift through the air, and suddenly, the world seems to pause. That’s the magic of seasonal audio – and savvy brands know how to harness this emotional power in holiday ads that resonate. Learn more about the psychology, targeting and creative strategies that turn holiday sounds into unforgettable brand moments and deeper connections between consumers and brands.  https://lnkd.in/eK8CyjV4 #adtech #digitalaudio #holidaymarketing

CES is all about connections, big ideas and shaping the future of media and technology. Our Consumable team will be on the ground in Las Vegas to talk about what that means for audio, programmatic, curation, and audience - and we’d love to see you there. Have an idea or want to collaborate? Ready to pump up the volume in 2025? We’re all ears (literally and figuratively). Connect with us at #CES to discuss! Jared Lapin Paul Josephsen Yen Nguyen Jordan Brumer

The IAB recently announced updates to #OpenRTB around ID Provenance Protocol, signaling support for ID Bridging and an industry-wide call for transparency and interoperability in the ecosystem. This shift opens up exciting capabilities for podcast #identity and revenue growth. We’re excited to see the industry moving in this direction, and proud to be at the forefront of #podcasting solutions that leverage the technique. At Consumable, we’ve been using declared ID Bridging for PODiQ, our people-based identity solution for podcasts. Our approach uses advanced data science and probabilistic identity graphs to offer full addressability and powerful capabilities for advertisers and publishers: ✅ Improved ad targeting and relevance ✅ Deeper audience insights ✅ New monetization opportunities Learn more about ID Bridging and why it matters for the future of #digitalaudio: https://lnkd.in/eeVdyDia

The Hispanic and Latino population in the US has changed massively over the last 10-15 years. This demographic is younger (median age of 30) and over-indexes in media consumption (including audio, especially #podcasts). The younger segments have been traditionally considered harder to reach. Our partnership with Sonoro Global Media Corp., the leading podcast network focused on young, digitally-savvy #Hispanic consumers, is designed to help brands engage this audience in new ways, especially in audio. 🎧 Our latest case study with Comscore, Inc. demonstrates the huge potential for brands to nearly double their potential reach among the 18-34 year old Hispanic audience in the US, by adding Sonoro to their media buy along with Telemundo and Univision. #multiculturalmarketing Dive into the full case study to read more: https://lnkd.in/db9PDhAs

The adtech and audio ecosystem can be complex. Brands and publishers need trusted partners to provide clarity and help navigate emerging trends and long-standing challenges. That's why we've re-imagined how we offer solutions. We’re making it easier for you to find the answers, insights, and tools you need to get results - to unlock the power of better audio experiences. Introducing the new www.Consumable.com. Our site is a reflection of what we stand for: Addressable Audio, Everywhere and bigger opportunities for brands and publishers. We're leading the charge in net-new inventory, expanded audience, powerful curation capes, creative ad formats, new tools for #podcasts, and better experiences across audio. Check it out and let us know how we can help you thrive in the new digital landscape. #digitalaudio #addressableaudio #adtech #programmatic

The #podcasting space is HOT right now, but podcast addressability hasn't kept up, particularly in programmatic. Monetization and measurement in the audio industry have suffered as a result. So we solved it. PodIQ makes #podcasts fully addressable, using advanced data science and probabilistic identity graphs. This means better targeting, more comprehensive analytics, and greater opportunity for revenue in the podcasting ecosystem. You can read all about it in our new white paper that gets into the details, explaining how we bridge the gap between podcast content and #programmatic ad demand. If you're at #podcastmovement in DC, look for the Consumable team and ask about PodIQ to learn how to make this powerful measurement tool work for you! #pm24 https://lnkd.in/gZAfC_EB

We're #hiring a new Senior Backend Engineer. Apply today or share this post with your network.

Comscore data shows that adding Consumable to your audio buy increases your potential reach by 25%. That's 47M+ in net-new audience available for your campaigns. 📈 With 160M+ unique users each month (and growing), we expand the #audio universe where brands can engage, beyond the #streaming platforms you already leverage. Comscore, Inc. has more in this case study about how to use their planning tools to maximize your results. Check it out! https://lnkd.in/eJHcCzHY

Are you going to be at Podcast Movement next week? Stop by our table when you pick up your badge and join all your #podcasting and audio friends at our party on Monday 8/19, 3-7pm! We're looking forward to catching up with podcasting leaders, creative marketers and #adtech counterparts who are paving the way for the future of podcasting. Can't wait to see you there! #podcastmovement #pm24