Consumer Brands Association

We are excited to announce that Melissa Hockstad will be the next president and CEO of Consumer Brands Association, joining us from the American Cleaning Institute (ACI). We look forward to welcoming Melissa in January 2025, and continuing the positive momentum of the association and the CPG industry. “It’s an honor to be chosen to lead a dynamic industry that is directly enhancing consumers’ lives by making safe, affordable and convenient products,” said Hockstad. “I look forward to continuing the work of the talented team at Consumer Brands and representing America’s most loved and trusted brands.” Read the full press release here: https://lnkd.in/epTDXY-A

Join us at the CPG Legal Forum and ask the experts!   Our Roundtable Sessions will provide attendees with the opportunity to hear unique perspectives and engage in conversations surrounding nuanced legal affairs topics relevant to the CPG industry.   Don't miss your chance and register here: https://lnkd.in/e7ACnT66

I’m thrilled to announce that I will be speaking at this year’s Consumer Brands Association Legal Forum! Join me on February 27 at my panel discussion, “Unsubscribing from Data Risks—Cyber, Privacy, and Crisis Management,” where I'll be sharing my insights on how to mitigate privacy and security risks in today’s ever-evolving digital landscape. Secure your registration at the CPG Legal Forum: https://lnkd.in/eE3jkzPt

In an age where influencers can make or break a food business -- and when AI-generated influencers have become a reality -- authenticity is being questioned now more than ever. But the marketing tactic has been around for a long time: The creation of Betty Crocker in 1921 by Washburn-Crosby, now General Mills, as a fictional baking adviser highlights the long-standing use of fictional personas in marketing. However, Betty Crocker's success, including a radio show and product line, demonstrates the effectiveness of this type of marketing when it offers consumers genuine value. Read more about this and other CPG-related news in Tuesday's issue of our Consumer Brands Association SmartBrief. https://lnkd.in/e_xbgafn #CPG #foodmanufacturing #foodmarketing #influencermarketing (Photo credit: Getty Images)

Consumer Brands Association is #hiring a Director of Product Policy.   This is an incredible opportunity to lead the development and execution of policy strategies related to chemical management and ingredient safety while advocating for one of the nation's most consequential industries.   If you're passionate about all things product policy and eager to make a difference in the consumer goods industry, apply here: https://lnkd.in/emfneVCh 

Consumer Brands Association is #hiring a Director of Product Policy.   This is an incredible opportunity to lead the development and execution of policy strategies related to chemical management and ingredient safety while advocating for one of the nation's most consequential industries.   If you're passionate about all things product policy and eager to make a difference in the consumer goods industry, apply here: https://lnkd.in/emfneVCh 

Today marks the first day of an exciting new chapter for the Consumer Brands Association as we welcome Melissa Hockstad as our new President and CEO. Melissa brings a breadth of expertise and a strong passion for the CPG industry, having previously led the American Cleaning Institute (ACI).    We are thrilled to start 2025 with Melissa at the helm and continue to champion the industry that makes the safe, affordable, convenient products consumers depend on every day while also playing a vital role in powering the U.S. economy.

#ICYMI, we recently released a poll, conducted by Morning Consult, which offers valuable insights into how Republican voters view tariffs.   Read our blog to learn more: https://lnkd.in/gNfHe8zc

As the incoming Trump administration shapes its economic and national security agenda, tariffs are a hot topic in Washington.   At a recent event, Consumer Brands Association gathered experts to discuss how the incoming administration should pursue a more targeted and strategic approach to tariffs that achieves national security objectives, without increasing grocery prices and hurting domestic manufacturers.   The CPG industry, supporting 22.3 million U.S. jobs, relies on some global ingredients, and tariffs can increase production costs. Experts agree that tariffs should be targeted and strategic to achieve broader goals like reducing inflation.   Consumer Brands is committed to fostering informed dialogue to ensure tariffs are used effectively in support of U.S. manufacturing.   Learn more: https://lnkd.in/ebNYv9Mi

Breaking! The US FDA issued its final ruling on "healthy" nutrient claims, requiring limits on added sugar, sodium and saturated fat. The update was made "to be consistent with current nutrition science and federal dietary guidance," the agency reported. Read more about the new requirements and how trade groups like the Consumer Brands Association and The Sugar Association as well as the American Heart Association responded here: https://lnkd.in/gNv3d2SS #FDA #HealthyFoods #FoodRegulations #ConsumerBrandsAssociation #TheSugarAssocation #AmericanHeartAssociation #FoodandBeverageIndustry #AddedSugar #SodiumReduction #DietaryGuidelines