Creator Deck

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Meet Ashley Chen! She is the Chief of Staff at Creator Deck, but more importantly she is known to bring a smile to any meeting and be the ‘process queen’. She’s also the one behind that viral Maybelline Sky High Mascara moment you may remember on TikTok a few years back! Ashley oversees key initiatives across Creator Deck that drive the success of our client work, our creator community and our team! She is the glue connecting our various departments as she’s been with Creator Deck for over 8 years, and she helps keep the team moving smoothly on the daily. When it comes to facing challenges, she believes it’s all about having confidence in your data and trusting your gut. If you scroll through Ashley’s feed, you’ll find endless makeup and style/DIY videos (she comes from the fashion/retail industry), cute doggos, food/travel inspo and that’s all you have to know about her!

Meet Alejandra Sanchez! Alejandra is the Operations Director at Creator Deck, but she is more than just the logistics guru around here—she’s the one the team turns to when things need to run seamlessly. Alejandra oversees #HumanResources, #Operations, and #Fulfillment departments all while championing the belief that great processes and solid financial planning are key to success. And remember: no matter how serious things get, it’s also essential to have fun! Most importantly, Alejandra’s TikTok algorithm is all about cats and food from around the world and that’s all you have to know about her!

Meet Caroline Blue! Caroline is an Account Supervisor at Creator Deck, but more importantly she is known as Creator Deck’s complex problem solver! Caroline is working on Paid #Influencer for Open Farm and Scaled #Seeding for IT Cosmetics! Her #1 piece of advice for our clients is to not be a afraid to take a risk! Sometimes influencer marketing is a gut feeling and sometimes it just might pay off. Most importantly, Caroline’s TikTok algorithm is all about cat memes and recipes and that’s all you have to know about her!

A well-crafted strategy + brand-relevant trends = that Creator Deck magic! #spotifywrapped

Say hi to Anthony Principe! Anthony is an Account Supervisor at Creator Deck, but more importantly, he’s known around here for his passion for relationship building and his love of jumping into the hot seat during big presentations! Anthony is working on mass #seeding for YSL Beauty and paid #influencer programming for Canada Pooch. He also plays a key role in our New Business efforts and spearheads the company newsletter. His #1 piece of advice for our clients? Trust your partners’ perspectives and give them the creative freedom to shine. Anthony’s most successful campaigns have all materialized when partners were empowered to bring their own unique ideas to life. Most importantly, Anthony’s social algorithms are all about fitness and nutrition—and that’s all you need to know about him!

Say hi to Renee Johnson! Renée is a Senior Account Supervisor at Creator Deck, but more importantly she is known for always asking “why” - whether it’s rationalizing our creative recommendations or deepening our understanding of a brand’s customer base, Renée isn’t afraid to ask the tough questions that ultimately lead to a top notch strategic approach for our brand partners. Renée is working on global #contentcreation and scaled #creatorgifting with Maybelline, as well as highly customized creator gifting with Redken. Her #1 piece of advice for our clients is to always go back to the core value of what makes your brand shine through all the noise, and not just for a moment. Also, it astounds her how many marketing heads are not on TikTok! And on that topic, Renée’s TikTok algorithm consists mainly of “everything I ate at x restaurant”, “the dogs were good this week”, and “travel with me”. And most importantly all of the unserious memes of the week!

We may be in the thick of the holiday shopping season, but there’s still time to leverage upcoming Q4 shopping events like #BlackFriday and #CyberWeek through partnering with top performing creators to optimize your brand’s sales during the tail end of Q4! 📈 Leveraging with creators through Instagram story teasers and sneak peaks is not only a way to drive CTR due to the easy access to links, but it’s also cost-effective 🤳 It’s important to ensure that your deals are clear and compelling, emphasizing price sensitivity and tangible benefits for consumers as 43% of them currently carry more debt than they did in the previous year—leaving some a bit skeptical to spend money during Black Friday or Cyber Monday. With the right influencers and messaging you’ll be able to build trust and emphasize the value that your brand has to offer them. Want to learn more on how we can help your brand leverage through #influencerpartnerships during this holiday season? Contact us at info@creatodeck.com 👋

Iren Harutyunyan has trusted me since I found her for The Wing,and is now bringing all things social strategy and community management to Creator Deck!! 👑👑👑

Say hi to Savanna Lowe! Savanna is a Senior Account Supervisor at Creator Deck, but more importantly she is known as the go-to for “creative strategic uplevels + big ideas.” Savanna is leading #PaidInfluencer + #UGC programming for Maybelline DMI and paid influencer programming for Canada Pooch. Her #1 piece of advice for our clients is don’t get too distracted by competitors – focus on refining the brand identity, then dig into cultural trends to create deep, authentic relationships with target audiences. Most importantly, Savanna’s TikTok algorithm is all about anything Sod Akhtar’s does and NYC restaurant reccos (but she lives in LA) and that’s all you have to know about her!