Darkroom

Six years in, still shipping the future of digital. See select highlights from 2023.

Darkroom x DedCool Dedcool is a modern fragrance brand celebrated for its genderless, vegan, and non-toxic products. We teamed up to create a strategy for their Amazon debut, designing a storefront that captures their distinct identity.

Office Hours 006 / New York City For our latest installment of Office Hours, we teamed up with Oren John, Lucas DiPietrantonio, Shopify and Instant to explore how creators have a unique edge in building successful businesses. A huge thank you to Oren John for sharing insights on launching Valuables, the power of audience proximity and how a strong personal brand fuels business growth. Office Hours is where founders, creators and e-commerce experts come together to exchange ideas and shape the future of digital commerce. Missed this one? Check the full video here: https://lnkd.in/dWwzE_iX

Stòffa x Darkroom Individually cut, sewn, and perfected in Campania, Italy, Stoffa’s pieces embody a commitment to quality and ingenuity. From sourcing rare vintage fabrics to innovating materials at the molecular level, the brand’s approach to slow fashion sets them apart in the world of luxury menswear. Our work with Stoffa focused exclusively on weaving l their digital and in-person experiences through more integrated customer journey mapping. We highly encourage a visit to their NYC showroom to get the full made-to-measure experience. It’s phenomenal. https://lnkd.in/dTE9h96n

Cycora x Darkroom Reimagining sustainability with Cycora. Waste to innovation — that was the core mantra we deeply embedded into our scope of work with Cycora. As a growing brand at the forefront of sustainable textiles, Cycora needed a visually compelling digital experience that reflected their innovative ethos. By balancing technical precision with bold creativity, we brought their vision for a circular future to life through storytelling and a sleek, fast, and functional website.

Darkroom & Friends, São Paulo Our Brazil team and close friends met at the Rosewood São Paulo for an evening of South American food and wine. There were five people named Lucas at the table, including our CEO. It seems to be a popular name in Brazil. Team gatherings in Portugal, New York, and Tulum this quarter. More on that soon.

Darkroom x Oren John Building the Creator Business Join us on February 4th at Shopify NY for a conversation about how creators can use their unique connection with their audience to build stronger, more impactful brands. Oren John, CEO of Valuables, will share insights from his journey as a designer turned entrepreneur, including how creators can gain a competitive edge in business. February 4, 2025 / 6:00–8:00 PM Shopify NY, 131 Greene St, NYC RSVP now: https://lnkd.in/dTzCMU6N

Darkroom Agency Reel: 2024 As we close the chapter on 2024, we took some time to reflect on the people, places, and work that shaped last year. Darkroom’s portfolio represents one of the most creative bodies of work in the growth marketing ecosystem. Brands choose us for our deep expertise in commerce and digital media, and we specifically design our services to increase marketplace, direct-to-consumer, and retail revenue. We do not take this responsibility lightly. Thanks to our global teams across all departments for making last year so special. Thank you to our clients, many of whom are featured in this short piece, for trusting us. Growing this business is as fun as it is rewarding. Onward. 🤎

We're starting Office Hours 2025 with Oren John, the internet's Creative Director and founder of Valuables. Oren will discuss his experience launching his own fashion business and describe how building his personal brand has been instrumental in his recent success. Office Hours is an event series hosted by Darkroom in collaboration with Shopify where we connect founders from the consumer ecosystem with up and coming entrepreneurs and operators in New York City. Come join us February 4th at 6pm for food drinks, conversation, and growth strategies. RSVP here: https://lnkd.in/dTzCMU6N

Burton Snowboards x Darkroom For Burton, it’s never just about the mountain—it’s the way the mountain moves with you. With this collaboration, we focused on the in-between: the movement, the materials, the edges where performance and design meet. The aim? To translate what starts on the slopes into something that fits everywhere else. [More soon →]