📈 How Last Money In Grew Their Newsletter to $700k In 14 Months
Had a great time chatting w/ the king of newsletter growth, Matt McGarry.
Sharing some of his newsletter feature of us below w/links to the full write up and podcast in comments.
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In just 14 months, Alex Pattis & Zachary Ginsburg grew their newsletter Last Money In to over 41,000 subscribers and ~$200k/year in ad revenue.
He also runs a paid newsletter called Deal Sheet that he started in Feb 2024. Deal Sheet has a $4k annual subscription fee, approximately 165 subscribers, and is now over $500K ARR, 7 months after launch.
That’s a $700k business built on the back of newsletters.
Pre-existing credibility...
Prior to starting their media company, Alex and his co-founder Zach Ginsburg led more than 800 SPVs and deployed over $200 million in deals. They spent years building their network in the SPV space and establishing authority and credibility.
Picked a niche...
Alex and Zach realized there was a gap in the market. While there were tons of VC newsletters, there wasn’t anything covering special purpose vehicles.
So they built it.
If you’re personally struggling to find a niche for your newsletter, I wrote about it here but below is a quick recap:
1) What unique experiences and skills do you have?
2) What are your passions and interests?
3) How lucrative is this niche/topic?
4) How exactly can you monetize?
The next step is to select a niche that fits this criteria:
1) You have genuine interest in it (so you can consistently write about it)
2) You have experience in (so you can create insightful content)
3) Has lucrative monetization opportunities (so you can build a successful business)
Building an owned audience...
Alex initially wanted to start a podcast about SPV investing, but Sam Parr advised them not to.
Instead, he recommended starting with a newsletter because it's shorter and easier to capture someone's attention, own the audience, and collect data.
With an owned audience you can collect and store valuable audience data like engagement, location, interest, purchase behavior, and more.
Plus, if your newsletter is successful, you can always turn it into a podcast.
Have a clear audience...
Since their first post 14 months ago, Last Money In has been serving two audiences:
1) Individual accredited investors who have invested in syndicates and deals with Alex and Zach
2) People looking to start a syndicate of their own and want to learn how to do it
Consistency...
Alex and Zach publish Last Money In every Wednesday.
Every week they switch who writes the newsletter and have a brainstorming session to come up with topics to write about. They also keep a spreadsheet with a backlog of ideas that they continuously add to.
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Link to full Newsletter Operator Post & Podcast in comments.