Demandbase

🚨 Happening tomorrow!!!! 🚨 Join CEO Gabe Rogol and VP of Product Chad Holdorf for a LIVE unveiling of Agentbase! During this event, they'll dive into: 🤖 The impact of AI-driven automation on B2B 🤖 Why a connected AI agent system is the future of account-based marketing 🤖 A first look at Agentbase, our latest breakthrough in AI-powered GTM Be the FIRST to see what's next! Register NOW! ⬇️ #Agentbase

Today I’m thrilled to announce one of the BIGGEST product launches in Demandbase history. Introducing, Agentbase. Agentbase is a complete system of connected AI Agents that combine data and automation into unified account-based GTM workflows. Now available within the Demandbase One platform, Agentbase enables you to fully maximize the potential of an account-based GTM. Why did we launch Agentbase? B2B GTM teams are under more pressure than ever to deliver results with fewer resources. Yet, many AI solutions in the market today are creating more noise, not value. Our customers told us they don’t need another AI assistant—they need AI that delivers better outcomes. That’s exactly what Agentbase does. There’s also a gap in recognizing the potential dangers in implementing agents within a complex GTM, notably lack of interoperability, data inconsistency, and misalignment of agents across GTM functions, resulting in huge waste. Given those market realities, we were intentional in not compromising our mission by delivering a rushed, ineffective, commodified AI solution to the market. Through months of working with customers we’ve identified the most important account-based GTM capabilities that have been hardest to tap into, and built a system of agents to generate more pipeline, close more deals, and accomplish important outcomes faster. Agentbase eliminates the dangers of using agents in a complex go-to-market environment through: 1. Unified Data & AI: Agentbase improves AI accuracy and agent compatibility by using a single source of first- and third-party data. 2. Sales & Marketing Alignment: It ensures consistent messaging and priorities by aligning sales and marketing through a shared agent system. 3. Strategic AI Framework: Agentbase provides a comprehensive framework for AI implementation across your go-to-market strategy, preventing fragmentation and elevating ABM beyond a simple tactic. An example high-impact agent that was pre-released in Q4 is our "Campaign Outcomes Agent", which has driven 40% higher click-through rate and a 25% greater lift in page visits than standard campaigns. Thank you team Demandbase, for bringing Agentbase to reality. The next phase of AI-powered GTM execution is here, and we’re just getting started!

Incredibly exciting announcement and is one of the biggest launches in Demandbase history. Agentbase makes realizing the potential of an account-based GTM easier and more effective than ever before. Kudos to the team for continuing to bring innovative solutions to our customers! Can't wait to see what our customers and partners are able to do with this technology!

I am so excited about this launch! Growing better pipeline just got easier… This is just the beginning. The future of account-based GTM is Agentbase from Demandbase. Check it out.

Today marks a major milestone at Demandbase. We’re excited to introduce Agentbase — a cutting-edge system of interconnected AI agents designed to revolutionize and accelerate B2B pipeline growth, all seamlessly integrated within the Demandbase platform. 🎉🤖 The first agent available today is the Campaign Outcomes Agent, which has already proven its ability to ensure your campaigns reach their full potential within our B2B Demand-Side Platform (DSP). This is just the beginning. Over the coming months, we’ll be rolling out even more agents, and we can’t wait for you to experience the difference they’ll make for your GTM strategy. Learn more about Agentbase here: https://okt.to/1xTWhI #Agentbase #AI

What’s the one thing top-performing RevOps teams get right?! 💡 Alignment.💡 Learn the secrets to driving revenue through data automation, sales activation, and campaign scoring in a live RevOps workshop with Tom Keefe, Principal GTM Expert. Save the date for 3/24 and secure your spot today: https://okt.to/pnJVAT #B2B #RevOpsStrategy #Alignment

There is a big issue with companies going towards ABM as their go-to-market strategy right now And it’s that they go into it with the same demand generation (or worse, lead gen) mindset. They create an account list, 300 to 1,000 of the best-fit companies, they put together a proper plan, they do all the right things, and they start executing. All to shut it down in 3 months because they thought they’d see a certain number of demos, leads, and pipeline based on their demand gen historicals. Which is unrealistic because you’re now marketing and selling to a much smaller account and audience pool. Yes, you’re going to be more targeted, likely more personalized in your approach, but you’re still dependent on timing. And you can’t force people to buy. Trust me, I’ve tried. You can’t. You can, in theory, speed up timing by making them problem-aware. But oftentimes, it comes down to their current contract with a vendor ending, or they just opened up budget. OR Their boss Slacked or Teamsed them, saying, “We need this kind of platform. Can you find me the best one?” With demand gen, you’re also reliant on timing. But you have a much bigger pool of companies you’re marketing to, so more companies are likely to be in-market. ABM is a smaller pool, typically higher ACV, more valuable, but a smaller pool nonetheless. ABM is really a more targeted, longer-term approach to marketing that, if done right, will bring in higher ACV clients. If we shift our mindset that way, we’ll look at ABM as getting our message, our brand, and our content in front of them every month so that when the time does come and they need your solution, they’ll think of you. Now, unless you’re one of the mythical infinity budget orgs, it’s going to be hard to get in front of all those companies without prioritization. Which is where certain company triggers, signals, and signifiers can help you prioritize accounts and your resources in the short term. And use the rest of your resources on the long-term ABM strategy. When you pair the two, that’s when you turn your ABM into a consistent revenue flywheel. Thank you, Demandbase for sponsoring this video. Although, I don’t think you need an ABM platform to do ABM (because you don’t). They are very helpful for scaling your ABM strategy and aligning your efforts with marketing and sales. I’ve used most of them, and Demandbase definitely sticks out. Also, thanks, Liam Moroney for the impromptu cameo 😁

We’re excited to share that we've been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025! 🎉 Forrester recognized us for our highly accurate identity resolution, exceptional data integration, and transparent approach—all of which power smarter, more effective GTM strategies. We’re proud to be recognized and want to extend a huge thank you to our customers and partners. We couldn’t do it without you! 🫶💙 Join in on the good news and learn more here: https://bit.ly/3ETniok

AI is everywhere—but can it be trusted? 🤖 This week on The Week End Wrap Up, we’re breaking down how to use AI without losing trust or the human touch. Dive in and ✨ subscribe✨ to stay up to date on all upcoming editions! ⬇️

Intent data without context? No Thanks. 🙅♂️ A lot of teams switch to Demandbase after realizing their old ABM platform left them with more questions than answers. With us, you don’t just get signals; you get clarity. Our platform surfaces the who, what, and why behind intent so your sales team knows exactly how to engage. Stop guessing. Start closing. Learn more: https://okt.to/uyU2kq #IntentData #B2B #ABM #B2Bsales