Demandbase

Are you attending B2BMX West this year? Join us on 2/24 for an exclusive workshop with ForgeX to get Account-Based GTM Certified and level up your team's strategy in 2025. 📈 Led by Stephanie S. McArthur, Principal ABX Expert, and Davis Potter, CEO & Co-Founder of ForgeX, this workshop will provide a comprehensive overview of our new certification and actionable insights to lead with ✨confidence.✨ ⭐ Bonus: Use code 25MXwPlat4 for 25% off your B2BMX West registration. Secure your spot today: https://bit.ly/4af6lQM #B2BMX

🚨 B2B marketers, it’s time for a reality check. Is your marketing strategy keeping up with the times? If the answer is no and you’re ready to future-proof your approach, don’t miss this interactive webinar on 1/22 with Kelly Hopping, CMO, and Kelvin Gee, Principal Analyst at Forrester. By attending here's what you'll learn: 💡 How to create adaptive, self-driving ABM programs 💡 The role of AI in scaling and automating demand gen 💡 Exclusive insights from Forrester’s latest ABM research Get ready for fresh ideas, practical tips, and a whole new perspective on what’s possible with ABM. Reserve your spot today: https://bit.ly/4fbHHBA #Webinar #ABM #B2B #B2BMarketing

We’re back with another #FollowFriday and this week is extra special. We’re spotlighting the final 10 women from our 100 Powerful Women in Sales list, created in partnership with Women in Sales. With this post, we’ve officially highlighted all 100 incredible women who made the list! 🎉🎉 We couldn’t be prouder to use our platform to celebrate and amplify the voices of these amazing leaders. 🫶 Without further ado, here are the last 10 powerhouse women you should be following: 💖 Sneha Dwivedi - Sales Development Representative, Salesforge 🔥 💖 Stefanie Boyer, PhD💧 - Co-Founder, Chief Science Officer, and Head of Education, RNMKRS 💖 Stephanie Valenti - Vice President of Sales, Accounting Channel, BILL 💖 Stevie Case - CRO, Vanta 💖 Tania Arakelian Doub - CEO & Founder, Mindful Quadrant 💖 Taylor Hatfield - Sales Coach Associate, Lushin | Powered by Sandler 💖 Wesleyne Whittaker - Founder & Chief Transformation Officer, Transformed Sales 💖 Whitney Sieck, CPTD® - Founder and Principal Consultant, Enablement Enthusiast LLC 💖 Yamini Rangan - Chief Executive Officer, HubSpot 💖 Zoya Segelbacher - GTM Partner & Founder, Uncapped Want to learn more about the incredible work these women are doing in the sales community? Check out our blog: https://bit.ly/409Rzrv #Sales #WomenInSales #FollowFriday

💡 What’s the secret to a successful 2025? A killer RKO. Here’s why RKOs are the future of go-to-market planning: ➡️ They align sales, marketing, and revenue ops around shared goals ➡️ Goes beyond SKOs to focus on holistic revenue strategies ➡️ Sets the tone and keeps the momentum alive all year long Need help planning yours? Check out this blog by Mark Turner, VP of Revenue Operations, for tips, templates, and strategies to crush your RKO: 👉 https://bit.ly/4j8gPFP #RKO #Blog

Kickstart 2025 with fresh insights and strategies for sales success! 🚀 We asked our OnBase Podcast guests for their top sales book recommendations—and they delivered. ➡️ Swipe to check out 7 of their favorites! To learn more about these books and the experts who suggested them, head to our blog: https://bit.ly/40p2ugR A big thank you to Scott Clark, Randy Welch, Matthew M., and John Common for sharing with us. 💙 📖 What’s your favorite sales book? Drop it in the comments below. 👇 #B2BSales #Sales #OnBasePodcast

🚀 Ready to scale your ABM strategy from pilot to enterprise-level success? Join us on January 23rd for an expert-led webinar featuring Leanne Chescoe, Field Marketing Director EMEA, and Andrei Zinkevich, Co-Founder of FullFunnel.io. You’ll discover actionable strategies to scale your ABM campaigns, boost pipeline performance, and drive revenue growth. Don’t miss this opportunity to level up your ABM strategy. Register now: 👉 https://bit.ly/428ncmC #EMEA #B2B #Marketing #ABM #Webinar

Can empathy and curiosity redefine sales success? 🤔 Find out on the latest episode of the NexGen CMO Podcast! 🎙️ Host Kelly Hopping sits down with Aleasha Bahr to explore how empathy, curiosity, and passion can transform the sales process. Plus, hear some exclusive insights from Aleasha’s upcoming book! 👀📖 Tune in today: https://bit.ly/3DYOwt9 #NexGenCMO #B2BPodcast #Sales #Marketing

Got Demandbase? Here's three ways to use it to stop 'strategy theory creep' in your b2b digital campaigns: 🤯 The power of the Site Analytics Report: This is my favourite tool right now. Drag, drop, chop and change data sources to combine the key signals you need to act on in combination. Step 1: sketch out your assumptions for how your paid campaigns SHOULD be performing. Step 2: build a custom view in the Site Analytics Report, and test your own assumptions. Is my brand campaign really driving unique visits growth and specific page visits at earlier-stage accounts? 🤯 Velocity Lag Reporting: Step 1: sketch out your ideal journey stage progression and how swiftly you *want* your stage progressions to happen. Step 2: open the Velocity Report and review the number of days average that accounts are spending in each journey stage. Do you truly have the right - and enough - content and *ad intensity variance* per stage, to trigger the significant number of things that need to happen at scale for an account to shift into a new stage? 🤯 Think INSIGHT over Intent: It's hard to make a single intent signal on its own useful for a Sales colleague. We've got hundreds of signals, from hundreds of accounts.. it's a hazy battle trying to triage what one means on its own. What three signals together make an insight? It might be a combined trend identified across intent + high value pages + product interest. Can you tell a story there? That's how you prove to Sales that a strategy is helping them. #b2b #abx #b2borchestration #b2bmarketingstrategy #gtm Modern

Demandbase India is now officially Great Place to Work® Institute (India)® Certified™! 🏆 🎉 This recognition celebrates our unwavering commitment to building a high-trust, high-performance culture where employees feel valued, empowered, and inspired to excel. A heartfelt thank you to our incredible India team for making this milestone possible! 💙 Discover more about our latest achievement here: 👉 https://bit.ly/4gJjRyM #DBIndia #GreatPlaceToWork

Here are 8 GTM trends I hope we see in 2025: 1. Marketing is no longer goal’d on leads It’s a tale old as time, but optimizing to leads means optimizing to people who don’t have authority, often at accounts that can’t (or shouldn’t) buy your solutions. 2. Buying groups are widely adopted. The CFO is no longer the first line of defense, but they DO expect a full cross organization internal business case for strategic deals to pass their desk. That means the clearest path to revenue is adopting a focus on buying groups – the people that have to be involved in the purchase at an account in your ICP. 3. Intent data is used with other signals, not treated as magic. Intent can be powerful, but too often it’s used in isolation and treated as magic. And that’s why Sales loses faith in intent. The value is unlocked when it’s focused on your ICP and used in conjunction with other data (for example: website engagement, technographics, and campaign responses) to get a real read on where buying can happen. 4. Sales and Marketing are completely aligned on ICPs and account tiering. Sales and Marketing alignment is hard and it’s ultimately what maximizes growth. It’s complex to nail, but you can get 80% of the way there simply by starting the year with joint discipline on what your ICP is and how accounts are tiered. 5. We move quickly through the agentic hype cycle. Agents that assist humans are the future and will drive the next wave of innovation. But we haven’t made it past the peak of inflated expectations and commodified use cases (like email agents) are causing confusion. Soon there will be clarity on where agents add real value, let’s get there as quickly as possible! 6. Data hygiene is a top priority. Companies have gotten away with messy CRM data for two decades by relying on (human) employees to make up the gap. The AI SDR is showing us that bad data + AI gets us bad results even faster. With dirty data, AI can’t help you. Data hygiene should be a strategic initiative to lay the foundation for AI. The biggest AI wins will come from having clean data.  7. More in-person client meetings. Companies that invest 90% of their efforts into digital touches with the goal of a digital relationship over Zoom will increasingly fall behind. Business and tech challenges are getting more complex, they are solved through having true strategic partnerships with your clients. It’s incredibly difficult to build the trust and understanding necessary without spending significant time together in-person. 8. Marketing teams get the budget they need. Marketing budgets have been cut the last few years. The mandate has been to do more with less. And there’s been profitability gains, but growth has slowed. To reignite growth the pipeline and positioning math has to work. Marketing needs to be strategic, bought in, and properly funded. What GTM trends do you hope to see in 2025?