Dentsu Creative

Our 2025 Trends Report, Fragment Forward, has arrived! This essential guide explores powerful dualities that are shaping the future: from a renewed focus on authenticity and the 'Good Enough' Life, to the rise of ‘The Togetherness Deficit’, where global narratives are being redefined. 🔗 Download your copy today to unlock the insights and predictions of our strategists around the world: https://lnkd.in/gEDzgJnq #DentsuCreativeTrends25 dentsu

Generative AI is transforming the way we approach creativity in marketing. In a Q&A featured on Custom Content from WSJ, our very own Phil Gaughran, President of Global Creative Product Growth and Strategy, touched on how AI is reshaping workflows, driving innovation, and redefining creators as conductors. 🎨🤖 Don’t miss this deep dive into the future of creativity: https://lnkd.in/eC_z8XbA #GenAI #DentsuCreative dentsu Dentsu Creative US

In the run-up to Black Friday, Canon Brasil and Dentsu Creative Brasil launched 'The Gaze Changes Everything' — a new campaign celebrating the enduring power of photographers in a world of generative AI.   For 90 years, Canon has championed innovation in photography. Now, it’s showing how human creativity and AI can work together. Through films, social content, and prints, the campaign reveals a powerful truth: “Without the click, there is no prompt.”   Featuring the work of Tina Modotti, Lewis Wickes Hine and Benjamin Abrahão Botto, it proves that the human gaze is irreplaceable — even in the AI age.   🔗 Learn more here: https://lnkd.in/eHhc4i_N #AI #Creativity dentsu

The Clios full 2025 Jury lineup is out, and we're thrilled to see some more familiar faces in the mix! Congratulations to our Colombia CCO, Diana Triana, and dentsu Global Head of Entertainment, Cathy Boxall, who will be stepping up to judge the very best in Print & OOH and Branded Entertainment & Content. They join our Global CCO, Yasuharu Sasaki, who was recently selected oversee the Digital/Mobile & Experience/Activation categories as one of the esteemed Jury Chairs!

Yesterday, our Chief Strategy Officer, Patricia McDonald, took to the stage at #MostContagious London to give audiences a first look at our 2025 Dentsu Creative Trends Report! The keynote talk delved into some of the emerging trends shaping brands and consumer behaviour, alongside findings from our 2024 CMO survey — providing a taste of the actionable insights the upcoming report has in store. 🔗 Sign up ahead of time, and be among the first to receive a copy: https://lnkd.in/eKM4Epbx We were also stoked to see Dentsu Creative US's whacky work with Nutter Butter spotlighted in the 'Breakthrough Social' session! 👀 Contagious Dentsu Creative

In case you missed it, dentsu ECD, Yoshihiro Yagi, made a guest appearance on the Influence Global Podcast, which spotlights the world's leading marketers, influencers, creators, and more! 🔗 Head on over to hear his take on the importance of creativity and art in advertising campaigns, as well as unique insight into the Grand Prix award winner "Pocky the Gift": https://lnkd.in/gYAZE9z9 BCMA (Branded Content Marketing Association) dentsu Japan

Small space. Big ideas! Dentsu Creative Canada has partnered with Little Canada to launch 'Mini Media' — a groundbreaking way for brands to integrate their stories directly into Little Canada’s stunningly detailed miniature landscapes!   Little Canada is an immersive attraction that celebrates the beauty and diversity of the Country, recreating its landmarks and everyday scenes on a tiny scale. With this partnership, brands now have the chance to connect with audiences in a creative, unexpected way.   🔗 Head over LBBonline - Little Black Book to learn how the team has already helped Subway make a big splash in a miniature world: https://lnkd.in/eQHfyU6K

The Best Meets the Beast! After much fan speculation, Cristiano Ronaldo has revealed his next guest on his URCristiano YouTube channel — and it’s none other than YouTube sensation MrBeast! This unique sit-down, between two of the biggest content creators in the world, explores everything from their shared experience of global fame to the impact of storytelling and digital content — blending sports and online entertainment like never before.   Powered by Dentsu Creative Iberia’s partnership with CR7 Media, UR Cristiano continues to set the stage for groundbreaking moments in digital entertainment, with the potential to redefine how audiences connect with their favorite stars.   Enjoy the full interview here: https://lnkd.in/eHdxaSfU dentsu #URCristiano

Our Warsaw office buzzes with creativity, drawing inspiration from the city’s vibrant energy, rich history, and innovative spirit! From the art-filled interiors of their workspace, to the dynamic cultural scene, swipe through to see what sparks the imagination of Dentsu Creative Poland… dentsu Polska dentsu #DentsuCreative

The countdown is on! Sign up now to be among the first to explore the Dentsu Creative 2025 Trends Report, ‘Fragment Forward’. Discover the key consumer and culture trends shaping the future and gain insights to inspire your strategy for success in the year ahead! 🔗 Register early here: https://lnkd.in/edFapgV7