Digital Health Coalition

Hi DHC followers! The newest insights are coming out first from The DHC Group LinkedIn feed so please follow us there to get the latest content!

For biotechs making their commercial debut, the right strategy can make all the difference. How can first-time launchers improve success rates and financial performance? McKinsey & Company explores key lessons from those who have done it before. 📖 Read the full article here: https://lnkd.in/eHuGmpTr

With new state-specific privacy laws, evolving global regulations, and increased AI oversight, pharma companies must adapt quickly to protect health data and maintain consumer trust. How can brands stay compliant and ahead of the curve? EVERSANA INTOUCH breaks it down in their latest POV. 📖 Read more here: https://lnkd.in/envww3zf #PharmaMarketing #DataPrivacy #AIRegulation #HealthcareCompliance

Success in this new era of pharma marketing requires precision, agility, and smart tech strategies. From navigating complex regulations to shifting toward targeted, patient-centric campaigns, the industry is changing fast. How can marketers stay ahead? PurpleLab breaks it all down in their latest article. 📖 Read more here: https://lnkd.in/dmZ--V7S #PharmaMarketing #PatientEngagement

Pharma Marketing is Evolving—Are You Keeping Up? In 2025, forward-thinking pharma brands are making every DTC marketing dollar count with precise, patient-centric, and privacy-safe strategies. OptimizeRx and Fierce Pharma's latest white paper breaks down the AI-enabled approaches driving higher engagement, reduced waste, and increased conversions in today’s changing consumer landscape. 📖 Read the full insights here: https://lnkd.in/eYPAxfua

Stay ahead of the curve in 2025! 📈 Healthgrades shares key pharma marketing trends to watch this year—from DTC campaigns to compliance strategies that shape patient engagement. Don’t miss these insights—click the link to read more! https://lnkd.in/gWdJEf3u #PharmaMarketing #HealthcareTrends #PatientEngagement

If you’ve enjoyed following along for industry insights, expert perspectives, and updates, be sure to follow The DHC Group page to stay connected. It’s the best way to keep up with the latest trends and discussions shaping the future of healthcare and pharma. We’d love to see you there! 👋

Are you effectively reaching NPs and PAs? These key healthcare providers play a vital role in prescribing, referrals, and patient care—but how do they prefer to engage with industry communications? HealthLink Dimensions’ 2024 NP/PA Communications Preferences Report uncovers the best strategies to connect with this influential audience, including their preferred channels and outreach tactics. Get the insights you need to optimize your marketing approach—read the full report here: https://lnkd.in/ew_mih5G What’s been your most effective strategy for engaging NPs and PAs? Share your thoughts below 👇

Hi DHC followers! The newest insights are coming out first from The DHC Group LinkedIn feed so please follow us there to get the latest content!

Digital privacy is evolving—are you ready? With a growing patchwork of state privacy laws, biopharma privacy teams will play a bigger role in digital targeting and measurement in 2025. This shift will redefine how brands, media agencies, and tech partners collaborate on compliant, effective campaigns. Check out Veeva Crossix’s take on what’s ahead in digital privacy, featuring insights from CEO Asaf Evenhaim: https://lnkd.in/eJg_5jgt How do you see privacy laws impacting digital marketing this year? Let us know in the comments!