Digital Surgeons

Your story is your strategy. Let's tell yours. #innovation #digitalmarketing #management

I love how the New Yorker described Thomas Edison… “[He] did not look for problems in need of solutions; he looked for solutions in need of modification.” Having had the chance to watch 20 startups go from ground floor to IPO… This is something that we’ve come to believe deeply. Instead of trying to find a “big problem” and “solve it in a way nobody has thought of”… Consider how you might be able to make an existing (viable) solution better, faster, or cheaper. This thinking often yields real fruit. Digital Surgeons

One of our most meaningful client experiences involved a brand in the education tech space. Their forward-thinking approach to teaching youth is exactly the kind of thing that energizes us at Digital Surgeons.

Plenty of agencies have that one thing that really sets them apart... At Digital Surgeons we have three.

AI in marketing got you puzzled? Our 'AI Adaptation' sessions will help you harness the power of AI tools like ChatGPT. #AIMarketing CMO Therapeutics

The Future, According to Pinterest: Insights From Pinterest Predicts 2025 I’ve been in the agency business for most of my career because I thrive on proximity to the creative energy that moves people to engage with brands. Pinterest Predicts 2025 is a vibrant, data-driven glimpse into the trends that will captivate consumers and transform industries. This report is a map to cultural relevance for brands that want to lead, not follow. From the ornate elegance of Rococo Revival (think 18th-century-inspired opulence with corset gowns and gold-accented tables) to the gritty, edgy appeal of Moto Boho (leather handbags, flowy skirts, and moto boots with just enough fringe), these trends are bold, meaningful, and full of opportunity. They tap into nostalgia, individuality, and sustainability, creating connections beyond products. That's what we all want as markets, right? Ok, Let’s break it down for you: Harness the unexpected: Example: Sea Witchery – This aesthetic dives into dark, moody mermaid-inspired makeup and wet hair looks. It’s a chance to channel fantasy and mystery in beauty or fashion branding. Example: Cherry-Coded – A trend where cherries inspire everything from makeup palettes to home decor. It's a sweet, dark vibe perfect for bold, sensory-driven campaigns. Tap into generational drivers: Example: Rococo Revival – Weddings and events inspired by the ornate, feminine elegance of the Rococo era (think 18th-century Versailles-style fashion and decor). This is perfect for luxury or lifestyle brands appealing to Gen Z. Example: Avatars in “Player One” – Consumers are customizing their digital personas with unique outfits and accessories, opening doors for fashion, gaming, and tech brands to get playful. Create bold relevance: Example: Nesting Parties – A reimagined baby shower focused on helping new parents set up for postpartum life, emphasizing community and care. This is a fantastic entry point for brands in parenting, wellness, or home goods. We were just in a pitch where this would have been relevant. Timing is everything. Example: Primary Play – Adults transform their spaces into vibrant, hand-painted havens, rejecting “grown-up” decor. Brands can connect by embracing creativity and self-expression in home products or marketing. This is so much fun! At DS, we’re about Brand Experience Transformation. Being keyed into these cultural predictions fuels the inspiration we bring to our partners and the experiences we create for their audiences. Today’s consumers aren’t just buying products—they’re buying stories, identity, and meaning. And as AI continues to rise, people will increasingly seek authentic experiences from brands that they invite into their lives. We don’t just help brands ride these waves; we position them to define the trends that matter most. Let’s build something extraordinary together. Digital Surgeons https://lnkd.in/eYeyFaU5

Attention has never been more scarce than it is right now.   Which means, to break through…   We need to really pack a punch.   Fragmented brands aren't winning. Focused ones are. Digital Surgeons

Here are the genius moves that Allbirds made during and after the pandemic… And what any brand can learn from them—regardless of industry. Digital Surgeons

We have the walls (and digital walls) to run the exercise. Come one, come all!

Lots of brands lose their focus over time…   I blame the distraction economy and the proliferation of so many channels.   The good news?   Focus can be regained.   And we love helping with this at DS, so just shoot me a message if you’d like to talk more. Digital Surgeons