Discuss

🎄✨ Happy Holidays from Discuss! ✨🎄 As we wrap up an exciting year, we’re grateful for our community of customers, partners, and our incredible teams who have made it all possible. Here’s to a season of joy, reflection, and gratitude. Wishing you all a wonderful holiday season and an inspiring start to 2025! 🎄🎉

With consumers being bombarded with options both online and in-store, creating packaging and messaging that resonates is more challenging than ever. Fine-tune your designs and messaging, validate your concepts, and enhance the #customerexperience. Here are 4 ways to use #qual to elevate your approach: 1️⃣ Competitive Analysis: Test your messaging against competitors to pinpoint unique selling points and sharpen your positioning. 2️⃣ Evaluate Pack Designs: Find out what makes your packaging pop—whether it’s the colors, fonts, or layout—ensuring it grabs attention both online and in-store. 3️⃣ Measure Message Recall: Test how well participants remember key messages after exposure to see what really sticks. 4️⃣ Explore Package Usability: Gather feedback on how easy your packaging is to open, use, and understand, creating a seamless experience for your consumers. 👉 What’s one element of packaging or messaging you’ve found to be the most challenging to get right? Drop your thoughts below! 🔥 Create messaging and packaging that hits the mark, every time: https://lnkd.in/gvbTvhEt

💜 Which Discuss core value most inspires you? For Gala Ladišić, Project Manager, it’s Empathize: “Empathize resonates with me the most because I believe in seeing my clients as individuals who face their own set of challenges—whether it’s navigating new technology, managing tight deadlines, or juggling internal processes. I always try to keep their perspective in mind and make them feel supported, secure, and at ease throughout our processes and interactions. Empathy helps me build stronger, trusting relationships, which ultimately leaves me content when I close my laptop at the end of the day.” Discover more about what makes #TeamDiscuss special: https://lnkd.in/g_aVtySk Empathize | Collaborate | Obsess | Out Innovate | Excel #CoreValues #WorkCulture #EmpathyInAction

Direct consumer feedback is an incredible tool for a smarter #marketingstrategy, and this article shows why! It shares how Dropbox fell into the classic "assumption trap," building their marketing strategy around expert opinions and internal assumptions rather than actual customer needs. The game-changer? They flipped the script by deciding to talk WITH their customers instead of AT them. And the best part? Two critical insights uncovered during these 1:1 customer interviews led to 3,900% growth in just 15 months. "Part of being an expert communicator is being an expert listener. " Such a powerful reminder of the impact of truly hearing your customers! 🌟 https://lnkd.in/d7vf63Cm

🎯 #Marketing shouldn't feel like a guessing game. That’s why we make it easy for brand and marketing teams to gain deeper insights into their customers than ever before, empowering you to craft campaigns that convert on a global scale. ✨ Make marketing magic powered by authentic, consumer insights and turn data into action while staying close to your audience, no matter where they are. https://hubs.la/Q02YqJdS0 #ConsumerInsights #GlobalResearch #QualitativeResearch #Discuss

🎉 Discuss has been named #1 for Best Relationships, Best Results, and Best Usability, among other top rankings in G2’s Winter 2024 Reports—our 9th straight quarter as a Leader in Consumer Video Feedback & User Research! 🏆 We’re incredibly grateful to our amazing customers—your reviews not only made these awards possible but continue to fuel and inspire our innovation every day. Highlights: 🥇 #1 Best Relationships 96% quality of support & 96% ease of doing business with 🥇 #1 Best Usability Simplifying research with a 94% ease of use & a 91% ease of setup rating 🥇 #1 Best Results Delivering ROI 3 months faster than the industry average Learn more: https://lnkd.in/eTEr7idw #G2Awards #ConsumerVideoFeedback #UserResearch #MarketResearch #MarketInsights

Over the last decade, there has been a 276% increase in the population of multiracial people in the U.S., according to the Chapin Hall research institution. It's clear that one-size-fits-all #marketing no longer cuts it. #Multiculturalmarketing is more than just representation; it’s about creating meaningful connections with the communities driving cultural and economic trends. Discover how a multicultural marketing strategy can reveal new #businessgrowth opportunities and guide smarter, more impactful campaigns, messages, and product launches. Read the full article 👇

💜 Which Discuss core value resonates most with you? Thomas Walker, Customer Success Manager, shares his perspective: "Empathize. I think empathy strikes at the core of Discuss as a business, how we approach each other and how we approach our clients. I've been here over 3 1/2 years and not only have I grown professionally, but personally as well, and that's due to the culture of fostering positive relationships both inside and outside the organization.” Want a closer look at our culture? Learn more here: https://lnkd.in/g_aVtySk Empathize | Collaborate | Obsess | Out Innovate | Excel #DiscussCoreValues #WorkCulture #EmpathyInAction #TeamDiscuss

What's in store for the future of qual? Here are our top five takeaways from the 2024 Greenbook Research Industry Trends (GRIT) Business & Innovation Report and what they mean for brand and research teams looking to stay ahead. 1️⃣ Convergence of Quantitative and Qualitative Research 2️⃣ From Data Collection to Deeper Data Analysis 3️⃣ Technology Integration is Key 4️⃣ The Growing Importance of Storytelling 5️⃣ Optimism Amid Challenges 💡 Which trend do you think will have the biggest impact on the future of qual? #MarketResearch #QualitativeInsights #FutureOfResearch #MarketInsights

You need accurate transcriptions to properly analyze your data and get valuable insights. But language nuances, unique pronunciations, and industry or company-specific acronyms can lead to frustrating misinterpretations of key terms. That’s where our latest innovations come in. ✨ Customizable AI-powered transcripts ✨ For every project, create a custom vocab list of up to 100 words, per language, to ensure that pronunciation nuances, acronyms, brand names, etc. are correctly interpreted, every time. 🩺 Medical transcriptions for healthcare research 🩺 Leverage Discuss' medical language model to better transcribe medical terminology like drug names, diagnoses, abbreviations, or Latin terms for more accurate and precise outputs. Discover how to elevate your transcription accuracy: https://hubs.la/Q02Yqp_d0 #GenAI #Transcriptions #HealthcareResearch #MarketResearch