Division-D

My first time at #RampUp did not disappoint. Started the week with a great conversation with Jordan Weiers from Adelaide - loved hearing about their growth story and how they’re moving the needle for advertisers. A recurring theme throughout the sessions and conversations? Tying media to real business outcomes. It was great to be surrounded by solutions on how to better connect media performance with tangible results, something we focus on with clients every day. Shoutout to Brian O'Kelley for leading a great panel on the Future of Marketing with AI. Lots of great insights on how agentic AI is shaping the industry and what’s ahead. Plenty to unpack. The highlight of the week? Attending with Ayla, a longtime coworker and friend. Enjoyed breaking down each day’s sessions and exploring opportunities for Division-D. The lowlight? I missed the puppies.😒

Investing in CTV isn’t just about reaching audiences, it’s about engaging them in the right place, at the right time, with the right message. And the best part? The impact lasts far beyond just one campaign. Why CTV is a smart investment: 🎯 Precision Targeting: Deliver ads based on demographics, interests, and viewing behavior for better ROI. ▶️ Unskippable & High-Impact Ads: Your message gets seen, not skipped, leading to stronger brand recall. 😇 The Halo Effect: Running CTV alongside other platforms like paid search and social media significantly boosts ad performance. Did you know that purchase intent increases by 15% when TV ads are added to the media mix? CTV isn’t just about impressions, it’s about impact. Let's talk about how we can strengthen your strategy 👇 https://lnkd.in/gRmVyGXe #CTVAdvertising #DigitalMarketing

Our very own Nicole Kuebler is speaking at Harnessing the Future: AI’s Revolution in Digital Marketing this Friday, February 28th! Join Nicole, along with Chris Westmeyer, Founder & CEO of Digital Strike, and Eric Willis, CMO at Nestle Purina North America, to uncover how AI is shaping the future of digital marketing. A huge thank you to Katie Essing for inviting us to be a part of the panel and for moderating this chat! 🔗 Join the webinar here: https://lnkd.in/es882dtB #DigitalMarketing #AIinMarketing

With more viewers streaming live events like sports games and concerts, advertisers can tap into premium inventory with precision targeting, real-time insights, and unskippable ads. Why CTV is the MVP for Live Sports Advertising—Just in Time for March Madness ✅ Reach Cord-Cutters: More fans are streaming games on services like Hulu, Paramount, and Peacock. ✅ Hyper-Targeting: Deliver ads based on demographics, interests, and even past purchase behavior. ✅ Unskippable & High-Impact: Keep viewers engaged with full-screen, non-skippable ad formats. Is your brand ready for the madness? Let’s talk strategy before the tournament tips off! #CTV #CTVAdvertising #DigitalMarketing

If the first two months are any indication, 2025 is going to be another big year for CTV. Our team's had extensive conversations with advertisers about how CTV fits into their media strategies and what the year ahead will bring. Here’s what we’re predicting for CTV in 2025: 𝐂𝐓𝐕 𝐚𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐰𝐢𝐥𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞.   With moves like Walmart acquiring Vizio and Amazon Prime Video introducing ads, retail media and CTV are converging. This means better full-funnel targeting and measurement for advertisers and creates more transparency in the buying journey.    𝐂𝐓𝐕 𝐰𝐢𝐥𝐥 𝐦𝐨𝐯𝐞 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐚 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥. ⁣ With advancements in measurement tools, including multi-touch attribution, advertisers are beginning to see CTV as more than an upper-funnel tactic. We expect to see a dialogue shift when discussing CTV’s placement in the funnel.     𝐀𝐈 𝐰𝐢𝐥𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐂𝐓𝐕 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐚𝐧𝐝 𝐟𝐚𝐬𝐭𝐞𝐫.⁣ ⁣AI is already optimizing CTV buying in real-time, boosting efficiency and effectiveness. This year, we’ll see even greater advancements in AI making every ad dollar work harder.    𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐭. As more brands enter the CTV space, unique formats like pause ads and interactive video features will be considered by brands. Standing out in a crowded landscape will mean getting creative (literally).    Division-D is here for all that's taking place in the digital industry for CTV! What trends are you watching? Division-D #ctv #ott #digitaladvertising 

We've cracked the code to successful financial influencer campaigns, and we've got the case studies to prove it! Click play to find out how we've helped brands like yours achieve REAL results. Ready to make some money moves? Let's chat about your influencer marketing goals! #InfluencerMarketing #FinanceInfluencers

Keeping customers engaged across channels isn’t optional. It’s essential. So why does omnichannel work so well? Here are 3 key benefits: ✔️ Seamless Customer Experience: Engage consumers across multiple touchpoints without friction. ✔️ Higher Conversion Rates: Meet customers where they are with personalized messaging. ✔️ Better Data & Insights: Gain a 360° view of customer behavior to optimize campaigns with our real-time analytics. Is your brand leveraging omnichannel to its full potential? #OmnichannelMarketing #OmnichannelStrategy #DigitalMarketing

Not all CTV inventory is created equal. And here's the reality: if you don’t know where your ads are running, your strategy could be falling short. I’m proud of our team at Division-D and the process we’ve built to prioritize inventory transparency and quality in our CTV plans. Here’s what sets us apart: Curated Inventory Packages: We offer three CTV packages—audience-first, channel-specific, and premiere streaming—all backed by curated allow lists so clients know exactly where they’re running. Our Team: Our Partnerships and Programmatic Supply team is in the trenches every day, building inventory relationships, securing competitive deals, and ensuring our clients always get the edge. Shout out to Andrew Geleff, Jason Mui, Joseph D'Alesio, and Forrest Wilms! Comprehensive DSP Access: With multiple DSPs in play, we’re able to tap into the best inventory and gain early access to newly available opportunities. It’s this care and attention to detail that sets us apart in the CTV space.  If you’re running CTV campaigns and feel uncertain about where your ads are showing up, it might be time to dive deeper. #ctv #ott #digitalmedia 

Nothing makes us happier than hearing from our amazing clients! A big shoutout to Liz Wood from Phaedon for sharing how our team delivers precision, impact, and next-level strategies that keep campaigns ahead of the curve. Cheers to partnerships built on trust and results 🙌 #ClientTestimonial #DigitalMarketing #B2BMarketing

I’m counting down the days until LiveRamp’s #RampUp25 next week!  Excited to attend with Ayla Vulgamott for a packed agenda, networking, and a chance to learn something new. Plus, rumor has it there will be puppies and ping-pong...? 😏   Let me know if you’ll be there so we can plan to catch up. See you in San Francisco! Division-D