Do You Convert

Oh yeah! Jen Barkan is looking for a few good Online Sales Leaders ready to grow in their role. We've seen it all - and have the tools to help you reach that next level...join the interest list.

Attention online sales leaders! 📣 We are eager to share that Jen Barkan will be coaching an all-new Online Sales Academy: Leadership Edition! Gain valuable insights and guidance to enhance your leadership in online sales, and unlock special check-ins and ongoing support to ensure continuous growth. Learn more and join the interest list via the link in the comments. Have questions? Please feel welcome to email onlinesales@doyouconvert.com.

Kevin Oakley recently sat down with Allison Babin, Marketing Director with Manuel Builders, LLC for a special guest episode of the MPM podcast! Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Click the comments below to listen to the episode!

Have you downloaded the 2024 Home Builder Online Follow-Up Survey results? ✅ The "Secret Shop" shows data from the customer's perspective -- allowing for valuable takeaways on areas for improvement as we head into a new year. Click the link in the comments to download the full report!

Free market research day tomorrow! Don’t miss out! Ask family and friends their perspectives on the housing market. Offer no opinions of your own - just listen and ask follow-up questions. You’ll be a better marketer by Monday. I promise. ✌🏻 🦃

Each year, our team enjoys curating a DYC Holiday Gift Guide for new home marketers and OSCs within our industry. This list is your go-to shopping guide this holiday season - whether you're looking for gifts for yourself or inspiration for a colleague, friend or family member. View the guide via the link in comments.

Jen Barkan welcomed a very special guest to Online People Talking recently, sitting down with Rodrigo Segnini, VP of Sales and Marketing with Stylecraft in Texas! Jen and Rodrigo share their unique journeys to the homebuilding industry and advice for online sales leaders in building up-investing in their teams. Watch or listen via the link in the comments! #DoYouConvert #OnlineSales #OnlinePeopleTalking #OPT

Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski, kicking off episode 362 with a discussion on the importance of fostering a healthy environment for disagreements within teams. They also cover Zillow's 2025 home trends (there's some interesting ones!) and new stats on first-time home buyers. 🏡 Link to listen in the comments!

Judging by the amount of hate mail I've received, this may be my most-read article of all time. 🫥 I'm not suggesting builders don't offer a concession to help the buyer with an already signed buyer's agency agreement, but I am suggesting that despite everyone acting like nothing has changed... it has for home builders. Like Han Solo before me "I must have hit pretty close to the mark to get [them] all riled up like that, huh, kid?" #marketproofmarketing #doyouconvert #newhomesales #newhomemarketing #homebuilders #homebuilding #whatsnext

Did you know that only 71% of builders surveyed sent a personalized first message to customers? Jen Barkan shares encouragement and key takeaways from the 2024 secret shop results, which can be accessed in our latest Online People Talking episode. Click the link in the comments for more key takeaways!