Drive Research

Discover what cluster analysis is, see real-world examples, and learn why it’s crucial for uncovering patterns and insights in data-driven decision-making. https://hubs.ly/Q02_QQsF0

🎉 300 Google Reviews & Counting! 🎉 We're absolutely thrilled to announce that we've reached 300 Google reviews with an average 5-star rating! A huge thank you to all of our amazing clients and research participants who have taken the time to share their experiences with us. We're dedicated to providing top-notch market research and insights, and we're so grateful for the trust you place in us.

'Tis the season for reading! We teamed up with the United Way of Central New York at the annual Salvation Army Christmas Bureau Distribution event, where we handed out children's books to families across CNY.📚🎄

Learn how market survey research provides organizations with fact-based evidence to dramatically reduces the risk involved with starting a new business venture. https://hubs.ly/Q02_R5cK0

🏈 Will Netflix fumble NFL Broadcasting on Christmas Day? 🏈 Our new survey reveals that 82% of Netflix users are worried about streaming issues during the NFL's first-ever Christmas Day game on the platform. Why the concern? Remember the Paul vs. Tyson fight? Netflix users were 3.7X more likely to experience streaming problems during that live event. 🙈 With 67% of users lacking confidence that Netflix can fix these issues by December 25th, millions of fans might be left with buffering screens instead of touchdowns. More about the survey: https://lnkd.in/e9hgpn3q #Netflix #NFL #ChristmasDay #Streaming #Chiefs #Steelers #Ravens #Texans

Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Learn more about our process, example questions, and best practices. https://hubs.ly/Q02_Qf2t0

Conducting net promoter score comes with a whole array of benefits for a business. Allow us to tell you our favorites! ⭐Benchmarking: NPS lets you compare your score with other scores in the industry and see how you measure up. Take it from us: companies with higher scores are likely to grow faster and retain more clients than companies in the same industry with lower scores. ⭐Simple to understand: Successfully measuring customer loyalty can be achieved with NPS surveys. Furthermore, subtracting the percentage of "1s" through "6s" from the "9s" and "10s" is an easy calculation. ⭐Measures consumer loyalty: NPS gives you a clear picture of the likelihood to recommend and loyalty towards your brand. Because it's such a useful metric, especially when coupled with the open-ended follow-up, you could start to understand likes and dislikes, drivers to loyalty, and so on.  But wait, there's more - check out our full blog post on NPS: https://lnkd.in/ecxUUr2G

Discover 2024 Christmas facts, trends, and stats, from spending habits to festive traditions, and see what’s shaping this year’s holiday season. https://hubs.ly/Q02--hpc0

The other day, we took you through the process of calculating net promoter score and what it means. Now, we're going to discuss how a third-party team like Drive Research can walk you through the process. 1. Get a quote: The first step to conducting an NPS survey with a third party is getting a quote. Cost varies when it comes to market research, and it's important to choose a firm that can work with your budgetary needs. 2. Kickoff meeting: During this brief call, you'll meet your dedicated project team to discuss the goals and objectives for the NPS study. 3. Survey programming: Your survey will typically include 2 - 3 questions covering the likelihood of recommending your brand, and then why the respondent chose that answer. 4. Survey fieldwork: Once the survey is programmed and tested, our market research company moves on to fieldwork. At this point, we'll ask for a customer email list. Contacts on this list are sent an email survey invitation. The email includes a link to the survey and asks customers to complete it. Additionally, we will send follow-up emails to non-responders over the course of 2 weeks. 5. Analyze results: Lastly, the results are analyzed and presented to you. It can be as simple as an export of the results in an Excel spreadsheet, a topline report recapping key takeaways, or a comprehensive report sharing our expert recommendations for how to take action with the data. Check out our full blog post for more information: https://lnkd.in/ecxUUr2G

November seems like a distant memory at this point, doesn't it?😮Let's take a quick walk down memory lane to see what happened in the world of entertainment and retail last month!