Enterprise Strategy Group, a division of TechTarget, is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community. ESG helps IT vendors, IT professionals, business professionals, and channel partners achieve business results through a comprehensive portfolio of market research and advisory services, consulting, technical performance testing, economic validation, and custom content solutions. We maintain ongoing analyst coverage in cloud platforms and services, converged infrastructure, networking, storage, data protection, cybersecurity, data management and analytics, systems management, enterprise mobility, and channels. Our firm was founded in 1999 with headquarters in Milford, MA and an analyst and client relations presence in Silicon Valley, CA.
External link for Enterprise Strategy Group
275 Grove St
Newton, Massachusetts 02466, US
Enterprise Strategy Group reposted this
Enterprise Strategy Group at #KubeCon 2024: Red Hat's Simon Seagrave sums up his personal impressions, highlights, and Red Hat's focus areas. #AI #Virtualization #GitOps #Security #CloudNative #CNCF with Jim Frey David Ross TechTarget https://lnkd.in/g8Cq-c2c
ESG and Information Systems Security Association (ISSA) recently announced the release of our seventh annual Life and Times of Cybersecurity Professionals study, now available as a free download ✅ The study underscores persistent challenges such as rising cyberthreats, IT complexity, ubiquitous vulnerabilities, heavy workloads, and difficulties embedding cybersecurity into organizational processes and cultures. Find it here: https://lnkd.in/ea2kpXRK
Enterprise Strategy Group reposted this
Discover the art of making effective customer promises and integrating them into your content strategy 💡 ✨ Explore more here: https://lnkd.in/ezqmEHPP
Enterprise Strategy Group reposted this
🛫 Are your marketing promises landing with buyers? 🛬 If your content isn’t driving the right results, it might be time to rethink your approach 🗺️ Join Susan Smith from TechTarget and Dave Gruber from Enterprise Strategy Group for a must-see webinar where they’ll share: ✅ Actionable steps to sharpen your messaging ✅ Strategies to build buyer trust ✅ A “Good, Better, Best” framework to improve engagement NOW 📅 Register here: https://lnkd.in/gY7hmYmU #B2BMarketing #ContentBrilliance #BuyerTrust #TechMarketing #Webinar
Discover key takeaways from ESG's research on Achieving Cyber and Data Resilience from Senior Analyst Todd Thiemann 🌎 In this video, Todd shares insights on why data resilience budgets are increasing, use of best of breed tools vs. platforms, how organizations are classifying their data, and more. Watch the full video: https://lnkd.in/g6-ajE3P
In ESG Principal Analyst Mark Beccue's continuing series of videos about ESG's recent study, The State of the Generative AI Market: Widespread Transformation Continues, he shares insights about GenAI adopter maturity 🌐 ✨ Mark points to three indicators of maturity revealed in the research: consensus about incorporating your own data into GenAI tools, development of policies for responsible use of AI, and an understanding of the full lifecycle of GenAI investments. Watch the full video: https://lnkd.in/en8cwEKs
Hear highlights of ESG's research on the Role of AIOps in Network Infrastructure Operations from Principal Analyst Jim Frey 💡 ⚡ In this video, Jim shares insights about how integrating network AI and automation improves network team productivity and time to value, which networking tasks benefit from AI and which outcomes are improved by automation. Watch the full video here: https://bit.ly/4egdUYy
Hear highlights from ESG's new research on The State of IT-driven Sustainability from ESG Practice Director Scott Sinclair 🌍 In this video, Scott addresses the extent to which sustainability has increased in importance in purchase decisions, why IT buyers are more likely to choose sustainable options and why vendors should care. Watch the full video here: https://lnkd.in/ettkpERN
Hear highlights from ESG's new research on The Evolution of Network Security from ESG Principal Analyst John Grady 💥 In this video, John discusses how organizations are addressing hybrid multi-cloud network security challenges, the extent and type of attacks experienced on their public cloud infrastructures, how GenAI can help reduce security incidents, and the appeal of cloud-native firewalls. Watch it here: https://lnkd.in/eXPssYHg
In his latest blog, ESG Principal Analyst John Grady discusses why securing all types of SaaS applications ranks high among security pros, but the broad mandate can mean the need for better SaaS security platforms and tools 🛠️ 🔧 According to John's latest study, Securing SaaS Ecosystems, 41% of respondents said enabling the safe use of SaaS applications is their organization's top cybersecurity priority and another 32% indicated it's in the top three. Find the blog here: https://bit.ly/40tbl1r