Event Marketer

The meteoric rise of #AI has enabled #eventprofs to focus on collecting the right data, and to make it actionable. Get all of the intel you need in our special #eventmeasurement report.

Friends! Have you peeped our Fall issue yet? 👀 A peek inside: • The Watchlist: 30 #eventprofs driving the future of experiential • 10 mobile tour insights from Walmart, Cerave & more 🚌 • Special Report: Measurement in the AI age 📊 [Subscriber Exclusive] • 30 Years of EssenceMediacom Festival 🎉 • Field reports from Dreamforce, Surf Expo & more 🌊 Happy reading!

The Era of Fandom is upon us—as brands lean into live experiences to transform passive audiences into passionate fans. For the first time ever, executives from FX, HI-CHEW and Cartwheel and Co. Marketing take you inside their fan strategies at festivals and proprietary activations and explain: - The key steps to migrate audiences towards fandom for your brand - How FX and HI-CHEW move their audiences from customer to evangelist to fan - How to use “deep listening” to convert your audiences into passional advocates - The difference between sustaining fandom and creating new ones - How to create emotional connections that spark and grow fan communities - And much more! Watch now: https://lnkd.in/dhSGxWXK

Free LinkedIn Download: Just one of hundreds of datapoints featured in this year’s EventTrack report. From 2025 budget forecasts, strategy breakdowns and ROI benchmarks to event attendee preferences, experiential purchase intent and more. Download the Executive Summary and 50 slide-ready charts here: https://lnkd.in/eqENcBCQ #poweredbysparks Sparks

With #TaylorSwift —and thousands of her fans— in Indy for the weekend, E.L.F. BEAUTY and Purdue University seized the chance to educate young women with an “In My STEM Era” event offering touchpoints like friendship bracelets with hidden messages written in #binarycode.

More from Watchlist Week! If you missed our fireside chats with the honorees, we have five candid and insightful conversations with 10 of this year’s Watchlist honorees available to view on demand. Visit them here: https://lnkd.in/ehaZfgrd. Get to know our entire 2024 Watchlist roster: https://lnkd.in/eVAg3ydy

Partner Content: This week we’re shining a spotlight on MSM Inc. They are bringing brands to life through award-winning experience design, engagement strategy, and flawless execution, for trade show exhibits, permanent installations, and digital experiences. Check out how they are delivering unique brand experiences with maximum engagement:  https://lnkd.in/eJfKWxWx

Five #experientialmarketing campaigns we’re watching this week: -PepsiCo’s “COLAsseum” conquers fan engagement 🏛️ -Paloma’s #DateWeek series makes sparks fly ❤️🔥 -#Barbie swaps her DreamHouse for a Verizon StreamHouse 🏠 -H&M hosts a surprise Charli XCX show in Times Square 🧑🎤 -NBCUniversal invites healthcare workers to an exclusive screening 🎞️

If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and how to measure them. Hear expert insights from the Experiential Marketing Measurement Coalition. Get candid real-world tips from the brand-side perspective. And get instant access to actionable takeaways you can start using right away. Bring your burning questions—we’ll be answering them in real time!

ION went all-in on its #womenssports programming and “Watch Greatness Every Day” campaign with a WNBA (Women's National Basketball Association)- and National Women's Soccer League (NWSL)-themed pop-up at NYC's Grand Central Terminal.