EX.CO

Headed to Palm Springs? 🌴 Let's meet up! Both our demand and supply teams will be on-site, ready (and excited) to discuss video strategies with you! Schedule time now --> https://hubs.li/Q033Qsw30 #IABALM #adtech #videoadvertising

📺 Is Your Video Strategy Future-Proof? Digital video has transformed from a nice-to-have to an essential for publishers and your video tech platform isn’t just a tool—it’s a partner for growth. In our latest blog post, we break down the Top 5 Questions Publishers Should Ask Their Video Partners, including: ✨ How does your tech enhance performance with AI? ✨ What reporting and analytics tools are included? ✨ How do you ensure brand safety and compliance? 👉 Get the full list and find out how the right partner can drive engagement, revenue, and adaptability for the future: https://hubs.li/Q033xRcq0 #OnlineVideo #VideoMonetization #AdTech

Video is back in 2025—and audiences (and advertisers) are embracing it. 📼 But how can new strategies and technologies unlock video’s true potential? 💡 Our report, created in partnership with The Rebooting, explores how publishers are rethinking video now to drive engagement and revenue. With nearly 50 publishers surveyed, it's a must-read for anybody working with #onlinevideo. Read now 👉 https://hubs.li/Q033pzlj0 #adtech #monetization

📈 Success redefined: Alayans Media Group partnered with EX.CO to revolutionize their video strategy, increasing revenue while enhancing the user experience. Here’s what they achieved, as compared to Google Ad Manager (GAM): ✨ 2x higher fill rate ✨ 70% average gross RPM lift ✨ 2+ minutes boost in dwell time Through EX.CO’s #machinelearning-driven #contextual video engine and access to premium content, Alayans scaled their operations and engaged audiences like never before. 📝 Check out the full success story here: https://hubs.li/Q032Hjy30 #monetization #adtech

ICYM us at CES💡 here’s a look back at some of our favorite moments kicking off the year. From announcing EX.CO’s new ad server for CTV and DOOH to deepening partnerships with publishers and advertisers, we’re always focused on delivering the most value for every video environment. 🎯 🌟A huge thank you to all our incredible partners, friends—old and new—for the dinners, drinks, and everything in between. You made it an unforgettable week! Here’s to an amazing 2025 ahead. 🥂 #ces #ces2025 #onlinevideo #adtech Tom Pachys Will Hathaway Michael Myslinski Michael Gifis Paul Jelinek Yaniv Lubinski Yael Erez Rob Barrett

EX.CO is a proud sponsor of The Rebooting Show #podcast series throughout January. 🥳 This week, Brian Morrissey chats with Big Technology's Alex Kantrowitz about the year ahead in tech platforms, including Google, Meta, X, AI "companions," and more. 🎧 Listen here or wherever you get your podcasts: https://lnkd.in/efEeg3AR #adtech #bigtech

🏆 Amazing news! EX.CO has been shortlisted for the Digiday Awards Europe in the Best Ad Tech Platform category! 🎉 🌟 This recognition reflects our dedication to #innovation and our focus on delivering outstanding results for our partners. Being acknowledged alongside other trailblazers in digital media inspires us to continue pushing the boundaries of what's possible. 🙌 Congratulations to all the nominees which you can view here -> https://lnkd.in/eBywR9WE #DigidayAwards #DigidayEurope #AdTech

🎉 ICYMI: Our ad server now optimizes auctions in #CTV and #DOOH environments. Using machine-learning algorithms, our award-winning yield engine processes vast amounts of data to identify and select the highest-performing demand source. Learn more in our latest blog post-> https://hubs.li/Q032wyqZ0 #adtech #ML #video

Video alert! 📼 Last week, our co-founder and CEO Tom Pachys sat down with AdExchanger's Anthony Vargas at #CES2025 to discuss the recent expansion of EX.CO's ad server which is redefining auction dynamics for #CTV and #DOOH to maximize yield. 👀 Watch the full interview here: https://hubs.li/Q032kTVh0

🔮 How will #contextual advertising evolve in 2025? 🔮 Our co-founder and CEO, Tom Pachys, weighs in alongside other industry leaders to share predictions about this year's next biggest trends. Full story via John Still for ExchangeWire -> https://hubs.li/Q031xtBp0 #adtech #predictions #innovation