A future with synthetic data in focus. #supernova Antonio Tomarchio Lokesh Bidhan Fabio Manola
Fantix
Technology, Information and Internet
New York, NY 614 followers
Federated Learning and AI to Power Free Enterprise
About us
Fantix is an AI platform for business data science. We train robust machine learning models without pooling user-level data, thus protecting consumer privacy and business confidentiality. Our models include: Yellowcake™️: a universal, generative model for consumer data enrichment that is capable of predicting hundreds of attributes of a consumer without knowing their identity. It is trained on a large variety of datasets of payment transactions (merchant and SKU-level), mobility data and demographics, and is over 90% accurate. Fusion™️: a federated audience builder that creates lookalike and advanced targeting audiences for advertisers. Leveraging advanced deep learning techniques and federated data from multiple partners, this system ensures enhanced precision and privacy in audience targeting. Supernova™️: a model that generates synthetic data sets, designed to mimic real world data without being PII. Financial institutions use these privacy-proof datasets to research stocks, product teams use them for market research. Trained on credit card transaction data and mobility data, these models are available mapped by merchant and SKU. LightID™️: a cookieless ID resolution model that identifies up to 90% of site visitors (it can positively identify unlogged traffic).
- Website
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https://www.fantix.ai/
External link for Fantix
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
New York, NY 10023, US
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Milan, IT
Employees at Fantix
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Jon Collins
Strategic Advisor to Startups & Brands | Data Solutions, AI Strategy and Monetization
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Lokesh Bidhan
CEO & Co-founder @ Fantix | Privacy-first AI platform
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Roberta Ganzetti
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Mike Sussman
Data Sales, Data BD, Data Partnerships, Data Monetization, Data Licensing, Data Strategy | AdTech/MarTech | ex-Google | Advisor
Updates
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Much has been said and written about the nature and impact of a Trump II presidency, but the AI angle has not received too much attention. We'll be following along with reports from Scott Rosenberg.
Trump victory gives young AI a ticket to run wild
axios.com
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Interviewers are not trained or incentivized to look for the best in candidates: they are usually looking for red flags. Instead of looking for reasons to hire you, they look for reasons not to. Businesses could (and should) do a lot more to elevate candidates and make them shine. It is in the company's interest not to pass on talent for fear of red flags (most red flags are assumptive anyway) -- so much time is wasted looking for the perfect resume and the perfect answers when the perfect candidates are right there, sitting in an inbox flooded with "imperfect" resumes. Ashley André , we don't have any openings atm but keep an eye out for future opportunities here at Fantix: we don't promise we'll hire you, but we promise we'll look for the best in you!
I applied for a position not too long ago, but the interview turned into a nightmare. It started off strong, but near the end my nerves got the best of me, and I struggled to communicate, leaving the worst possible impression. Despite knowing I had the skills for the job, I walked away certain I hadn’t shown my true potential, and unfortunately, I didn’t get the role. This experience made me realize how much pressure interviews put on candidates and how easily nerves can overshadow genuine ability. It’s hard not to wonder if interviewers could look past a single challenging moment to see the qualities that don’t always shine under stress. There's so much more to a person than what a high-stakes interview reveals, and I hope that someday hiring decisions will reflect that reality. Do we agree? #interviewing
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"Nobody will ever deprive the American people of the right to vote except the American people themselves and the only way they could do this is by not voting." - Franklin D. Roosevelt We can't wait to dig our hands in the data about this election.
I did my part for #countrybeforeparty. Thanks to Fantix for the time I spent on #civicduty. Good night America.
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One of our favorite books is Tzvetan Todorov’s The Conquest of America. Among other things, he notes how some European chroniclers and conquistadors perceived the Indigenous people as incapable of lying. Europeans did appear to believe that Indigenous communication lacked a layer of deception that was the norm back in Europe. Todorov analyzes this as a cultural misunderstanding rooted in the different ways that European and Indigenous societies conceptualized truth, communication, and social relations. The Europeans interpreted the Indigenous directness and openness in communication as a form of naïveté. In reality, this was more about differing cultural norms around speech and honesty than an actual incapacity to lie. But it did give European conquistadors an edge, as they were able to weaponize deception. As our own, twentyfirst century cultural norms around truth evolve, and as GenAI progresses, so does the need to assess authenticity. Great work Hany Farid!
For the past 25 years, my students and I have been developing techniques to detect all forms of digital manipulation. For almost as long, I've been asked the same question "will we get to a point where you won't be able to tell if something is real or fake?" My usual response is "I don't know, but it hasn't happened yet." When Emmanuelle Saliba showed me the latest AI-powered, on-camera photo editing capabilities of the new Pixel 9, however, I started doubting my stock answer. Below are two examples where after taking a photo with the Pixel 9 I specified a region in the image and typed "add a monster" and "add a car damaged by branches." The results are pretty impressive. What makes these types of images so difficult to detect is that most of the content is natural and so models trained to distinguish natural from AI-generated images will struggle. It took us a few weeks, but we eventually noticed an interesting artifact that we can exploit to detect and localize parts of the image that were digitally modified/added. Shown to the right of each image is the result of this analysis where the blue-tinted region is identified as AI-edited. For now, I'm not going to publicize how we are doing this (no students were involved in the making of this analysis tool). Maybe this will give me a little more time to continue to say "I don't know, but it hasn't happened yet." GetReal Labs
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Is Data the new oil? We at Fantix definitely think so. We're betting on our #genai model for tabular data, Supernova™, to be the rocket fuel you have in mind, Martin Perry!
KDnuggets
kdnuggets.com
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Most companies approach recruiting the way school teachers approach questioning. They look for mistakes and #redflags instead of talent and potential. They look for reasons NOT to hire a candidate instead of reasons to add a pro to the team. No amount of AI can overcome the human bias of a screener or hiring manager who reads a resume the way the IRS reads a tax return. So here are three simple tips: - Every time you look at a CV, don't start by looking for red flags. Start by listing 3-5 reasons to hire the person. - Don't assume that a gap or short stint are failures. Example: a short stint at Theranos before 2015 would have been seen as a red flag by most hiring managers. Was it really, or was it a sign of integrity? - Remember that a failure is often a greater learning experience than a win. You won't know until you discuss it. Example: Steve Jobs was sacked by the same company he would later turn into the largest company in the world by market capitalization. Good luck, Hayley Finegan Associate CIPD!
Empowering Global Talent with Kindness & Integrity: Where AI-Driven Efficiency Meets Passion, Trust & Human Connection.
📣 So, according to LinkedIn chatter, I’m pretty much done for. Why? Well, I’m over 40, I’ve got a recent gap in my CV, and apparently, I need to slap on the “#OpenToWork” badge to be noticed. But wait—if I do, I look desperate, right? And as a recruiter, it must really look bad, like "She can’t even find herself a job!" Let’s be real—you can’t win! Damned if you do, damned if you don’t. But here’s the kicker—it’s my choice. I’ve applied for exactly three jobs, and that's because I’m holding out for the right one. I’m not here to take just any job—I’m here for the right role, with a company that’s as forward-thinking as I am and in a sector I’m proud to be a part of. So yeah, there’s a gap in my CV. Big deal. I’m still bloody brilliant at what I do as a Talent Partner. Proud of my achievements and experience, and let's face it—cracking on in your 40s? That’s a privilege. No apologies here for being me. And like I always tell my candidates—you’ve got to do what’s right for you. #openbutpicky #careermove #authentic
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How can we inspire our teams to embrace both personal fulfillment and community responsibility? In this article by Daniel Mori, we explore how rethinking traditional PTO policies can create a more engaged, purpose-driven workplace. By rewarding acts of service like donating blood or volunteering, companies can foster a culture where duty and happiness coexist. 💡 What do you think—would you donate a pint of blood for an extra day of paid time off? Let us know in the comments! #PTO #WorkplaceCulture #CommunityEngagement #EmployeeWellbeing #ServiceMatters
What my grandfather's yearbook taught me about #duty, happiness and paid time off.
Would You Donate a Pint of Blood for an Extra Day of Paid Time Off?
Daniel Mori on LinkedIn
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Will you restrict comments on your #metaads when given the opportunity? Even when the comments are negative, I appreciate the extra reach that even negative comments bring. Is there such thing as bad publicity on Meta?
Brands can soon turn off comments on Facebook and Instagram ads - AdNews
adnews.com.au