FCB Global

"Clients are looking for real brand building. Going back to the foundations of the brand, making sure we can evolve it for the world we live in today and future proofing it... We’ve worked really hard to look at the entire marketing funnel and create tools and processes that give clients more assurity at every step of the decision making process so we get to creative that truly delivers exponential results." - Emma Armstrong, CEO FCB New York Emma joined Steve Barrett on Campaign Chemistry to talk about her journey over the last five and a half years, emphasizing the importance of agency culture, maintaining strong client relationships, and the significance of creativity in modern advertising. Listen now: https://lnkd.in/eKMt3d3t Campaign US

We're delighted to share FCB London has been appointed as the lead agency for creative and strategic responsibilities for a portfolio of Perfetti Van Melle's iconic gum brands. Alongside our Interpublic Group (IPG) agency partners, FCB London will spearhead creative initiatives for some of PVM’s most beloved brands, including Trident, Stimorol, Hollywood, Dentyne, V6, Bubblicious, and Bubbaloo. Unwrap more of the details in Campaign UK: https://lnkd.in/gKDiz-jv And a big shout-out to our teams at FCB Chicago and FCB México for their help securing this minty-fresh partnership! #NewBusiness #CreativeAdvertising #Advertising

KFC India serves up an epic flavor adventure for Gen Z with a new ad from FCB India that tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction. According to Campaign India, the work “hits the bullseye by turning a routine bite of chicken into a quest for greatness. With a plot straight out of an adventure movie, two bored friends wander off from a college fest, hunting for an experience that lives up to their ‘go big or go home’ mantra.” Taste the epic: https://lnkd.in/egjGx4KU FCB Group India

"I often say that “creativity is like a muscle. You have to continually train it.” But just like training your body, you need time to rest and recover to come back stronger — and the same goes for creative ideas. When faced with creative blocks, there are different and equally great ways to overcome them." We’ve all been there – caught in the shrieking silence of the idea void, when inspiration is just somebody that you use to know. That’s why LBBonline - Little Black Book's Tará McKerr asked over 30 creative folks, including FCB's Global Chief Creative Officer Andrés Ordóñez, to share their secrets for getting out of the slump. AO's secrets to success: https://lnkd.in/ex4m_J4F

FCB has been named "Network Agency of the Year" at The Drum Awards for 2024! The accolade follows a stellar performance across the week-long Drum Awards Festival from FCB teams in Canada, Chicago, India, London, and New York, who collaborated to win 36 Awards including the coveted Editor’s Choice Award, the Chair’s Awards in Digital Experience and Content, as well as three Grands Prix, 17 Gold, four Silver, and nine Bronze. Read all about it: https://lnkd.in/ewBhhdit Cc: The Drum, FCB Canada, FCB Chicago, FCB Group India, FCB London, FCB New York #TheDrumAwards

A campaign on the apparently endangered barf bag proved how creative and brilliant advertising can be, and it’s why FCB Chicago was named Agency of the Year at the Ad Age Healthcare Marketing Impact Awards for 2024. “The Last Barf Bag: A Tribute to a Cultural Icon” explored every corner of the barf bag universe, including a documentary on barf bag collectors in America (you read that right—people who collect barf bags) that premiered at a pop-up exhibition in New York, as well as an online store that sold repurposed barf bags. The work was not only entertaining, expansive, and imaginative, but effective, earning more than 2 billion impressions and boosting Dramamine sales on Amazon by 26% after the launch of the campaign, versus a year prior.  Screaming, crying, throwing up 🤮 Congrats, FCB Chicago! https://lnkd.in/e9B2GtmK

FCB Chicago’s veteran Employee Resource Group, The Foxhole, wants to bring more vets into advertising. To acknowledge Veteran’s Day (November 11), Co-founders Paul Hawkins and Tyler Warren chatted to ADWEEK's Kyle O'Brien about why they established the group as a safe space for anyone that has a connection to the military and how they're "continuing to serve" by helping veterans transition into agency life. Read more: https://lnkd.in/eB3VJ-hZ

Heading to Lisbon for Web Summit this week? Don't miss FCB London CEO Katy Wright and Škoda Auto Head of Global Marketing Meredith Kelly taking the stage on November 13 to discuss why creativity is essential for overcoming business challenges and driving profitability. In what's sure to be an impactful conversation with Shrikesh Laxmidas, Deputy Editor-in-Chief of ECO, Katy and Meredith will explore how talent and creative ideas fuel both brand building and performance marketing to unlock growth and deliver impactful results. November 13 - 10:15 - 10:35AM Stage 16, Pavilion 5 Find out more: https://lnkd.in/eSUuDeTt #WebSummit

"From launching a global platform that provides employees with access to cutting-edge AI tools, to working with Acxiom to target addressable audiences across media and creative, FCB takes future-proofing seriously." Strategy Online has revealed the winners of their 35th Agency of the Year Awards and FCB Canada has reached the podium for the ninth year in a row, taking home Bronze for Digital Agency of the Year! Read more about how Canada is getting creative with commerce: https://lnkd.in/ehucTnmk

Mercury NZ has launched a new brand platform following the reappointment of FCB Aotearoa, NZ as creative and media agency of record. To launch the "buzzy" new platform, the team collaborated with director Ben Dean from DIVISION – known for his high-energy films and transitions. The film, set to the infections sounds of New Zealand artist CHAII's track "Lightswitch," showcases the buzzworthy things Kiwis get up to when they're connected to Mercury NZ's energy, broadband, and mobile services. Bring the buzz: https://lnkd.in/eTCihu9J