FCB Global

Multi-award-winning senior creatives Ben Edwards and Guy Hobbs are returning to FCB London as Executive Creative Directors.   Commenting on the news, FCB London Chief Creative Officer Owen Lee said: “We’ve been wanting to tempt Ben and Guy back ever since they left and now the planets have aligned. They’re super talented, great to work with, and a force of positive energy as we move into a new era at FCB.” A warm welcome back to this dynamic duo! Read more in Campaign UK: https://lnkd.in/eaYX8ePQ

Dheeraj Sinha, CEO of FCB Group India & South Asia, tells WARC India Editor Biprorshee Das about the importance of brand relevance versus differentiation in India’s diverse and dynamic market and how brands can navigate the country’s regional nuances while staying true to their core values. "You win India ground-up. You don't win India nation-down. It's important to understand the behaviours, insights and even the nuances of each region and play up to those." More insights this way: https://lnkd.in/enKXAKx9

A cheezy, crunchy, krispy welcome to Daniel Kelly, Drew Schwartz Halpern, and Nayantara Mukherji who have joined FCB New York to accelerate Kellanova’s growth and support the brand on its journey to becoming a global snacking powerhouse. Affectionately known as “The Snack Pack,” this dynamic team is already working at full speed to develop brand campaigns for the first quarter of 2025 for Cheeze-It, Pringles, and Rice Krispies Treats. ADWEEK’s Kyle O'Brien has the scoop: https://lnkd.in/erB_sMwf #FCBNewYork #NeverFinished 

The role of the Chief Diversity and Inclusion Officer has been in troubling decline, but FCB Chicago is one agency that isn’t scaling back. In this deep dive, Ad Age's Lindsay Rittenhouse spoke to Marc Wilson, PhD, EVP, Executive Director of Strategic Inclusion, about how FCB Chicago is embedding DE&I throughout the agency to advise on inclusion both internally — in the way they approach hiring and retaining employees — and externally — in the way client work is showing up in the world. Read more: https://lnkd.in/e4jwNTM5

Do you want pies with that? 👀🥧 FCB London installed a giant 12-foot pie and mash dispenser at West Ham United’s London Stadium for Intuit QuickBooks - the team's Official Accounting Software Partner - marking their first IRL activation since the partnership launched this summer. The pie vending machine, made by local business Tony’s Pie & Mash, distributed hundreds of pies, and former West Ham striker Marlon Harewood joined in on the fun too. Read more in Campaign UK: https://lnkd.in/e3EyZQv5

The Clio Awards has announced their stellar line-up of jurors for 2025 and we’re happy to see four FCBers named among the leading creative talent who will select the entries that will win the coveted Grand, Gold, Silver, and Bronze Clio Awards in May. Without further ado... Andrés Ordóñez, Global Chief Creative Officer - Design Jury Chair & Innovation Jury Leisa Wall, Chief Creative Officer, FCB Aotearoa, NZ - Film Craft: Music & Sound Design Jury Leticia Rodrigues, Creative Director, FCB Brasil - Digital/Mobile & Experience/Activation Jury  Monique Kaplan, SVP, Executive Creative Director, FCB Chicago - Branded Entertainment & Content Jury  See the full line-up: https://lnkd.in/eCibT_FG The Clios, #ClioAwards #Creativity #Awards 

"Clients are looking for real brand building. Going back to the foundations of the brand, making sure we can evolve it for the world we live in today and future proofing it... We’ve worked really hard to look at the entire marketing funnel and create tools and processes that give clients more assurity at every step of the decision making process so we get to creative that truly delivers exponential results." - Emma Armstrong, CEO FCB New York Emma joined Steve Barrett on Campaign Chemistry to talk about her journey over the last five and a half years, emphasizing the importance of agency culture, maintaining strong client relationships, and the significance of creativity in modern advertising. Listen now: https://lnkd.in/eKMt3d3t Campaign US

We're delighted to share FCB London has been appointed as the lead agency for creative and strategic responsibilities for a portfolio of Perfetti Van Melle's iconic gum brands. Alongside our Interpublic Group (IPG) agency partners, FCB London will spearhead creative initiatives for some of PVM’s most beloved brands, including Trident, Stimorol, Hollywood, Dentyne, V6, Bubblicious, and Bubbaloo. Unwrap more of the details in Campaign UK: https://lnkd.in/gKDiz-jv And a big shout-out to our teams at FCB Chicago and FCB México for their help securing this minty-fresh partnership! #NewBusiness #CreativeAdvertising #Advertising

KFC India serves up an epic flavor adventure for Gen Z with a new ad from FCB India that tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction. According to Campaign India, the work “hits the bullseye by turning a routine bite of chicken into a quest for greatness. With a plot straight out of an adventure movie, two bored friends wander off from a college fest, hunting for an experience that lives up to their ‘go big or go home’ mantra.” Taste the epic: https://lnkd.in/egjGx4KU FCB Group India

"I often say that “creativity is like a muscle. You have to continually train it.” But just like training your body, you need time to rest and recover to come back stronger — and the same goes for creative ideas. When faced with creative blocks, there are different and equally great ways to overcome them." We’ve all been there – caught in the shrieking silence of the idea void, when inspiration is just somebody that you used to know. That’s why LBBonline - Little Black Book's Tará McKerr asked over 30 creative folks, including FCB's Global Chief Creative Officer Andrés Ordóñez, to share their secrets for getting out of the slump. AO's secrets to success: https://lnkd.in/ex4m_J4F