Female Factor

👉The Female Factor Mission: To bring the voices and perspectives of women to the businesses that serve them. 🔥 We provide our clients with: 1️⃣ Market Research 2️⃣ Marketing Strategy 3️⃣ Sales Education 4️⃣ Customer Experience Design As we head into a New Year, how can we help you grow your business by strengthening your connection to the women’s consumer market? Send us a message if you'd like to know more!

Here’s a thought experiment for you: Your customer is going to tell a story about buying from you. Maybe even around the dinner table this holiday season. ➡️What can you do to make sure it’s a good one? This is a great thought experiment for reverse-engineering the kind of customer experience you hope to deliver.

Showing appreciation is one of the simplest ways to generate word-of-mouth publicity and repeat business from women consumers. The best part? It’s one of the easiest things you can do!

Do you know how women’s economic gains are impacting your business?    ➡️ Women dominate educational attainment across the Western world.  ➡️ Women drive the consumer economy. ➡️ Women are increasingly wealth creators and wealth inheritors ➡️ Women’s labor force participation is growing household incomes All of this means that many businesses are rapidly modernizing their approaches to this crucial market. Don’t get left behind! Female Factor can help you grow with the world’s most powerful consumers.

Two powerful tips to help your business engage even more women as clients and customers: 1️⃣ Look at your existing research and cut it by gender to identify  differences (and similarities)  in consumer preferences. Cutting the data in this way often reveals opportunities for innovation. 2️⃣ Strive for gender-balanced teams internally and with vendor partners. Research shows that diverse teams achieve greater results. Businesses that win with women win. 🔥

Why are great customer experiences the exception and not the rule? We’ve never had more ways to communicate with our customers. Share about a great customer experience you’ve had in the comments and tag the business or brand.  I’ll go first - Lexus!👇

FACT: Women notice everything. QUESTION: What are they noticing about your business?

It’s the biggest shopping day of the year! As the holiday season continues, remember these 5 rules about women consumers: 1️⃣ Women buy or influence the purchase of most consumer products. 2️⃣ Cultural expectations for women are still different than they are for men. These have a major impact on buying decisions 3️⃣ If women make up a significant portion of your customer base, they should be represented proportionally on your management team 4️⃣ Women around the world are more similar than they are different. The best global campaigns combine universal truths + cultural context 5️⃣ When you optimize the customer experience for women, you're likely to make every customer happier.

Something to think about with Thanksgiving only two days away: ➡️ How have you shown appreciation to your customers this year? Demonstrating appreciation is one of the simplest ways to generate word-of-mouth publicity and repeat business from women consumers.

Why it matters that you get the “small” things right: Details are credibility indicators to your clients and customers. When you get the small things right, it instills confidence that you can be trusted with the bigger things. Like their business. Here are some credibility indicators that women in particular may notice and appreciate: 👉Proper spelling and grammar in your communications. 👉Punctuality. 👉Following up when you say you will. 👉Cleanliness at offices and retail spaces. 👉A professional online presence. What are some of the important details you focus on in your own business?