FiddleSmart Marketing LLC

Are you ready to transform the way you connect with customers? My latest blog post reveals the unexpected marketing lessons hidden in a 50-year-old marketing letter my parents kept for decades. Applying even 1 - 2 of these principles can help you build the kind of genuine, long-lasting relationships that drive loyalty and referrals (not just transactions). See the letter and read the article at https://lnkd.in/gakftRaG

Ever get stage fright when someone asks you what you do at a networking event? Freeze up trying to find the right words? Or ramble on while you see their eyes glaze over with disinterest? Watch this video, I'll walk you through four techniques used by actors that you can apply to supercharge your small business elevator pitch. Put them into action and you'll soon walk into any networking event with newfound confidence. https://lnkd.in/geJqvwmP

As small business owners and entrepreneurs, we all want more customer reviews, right? But how do we get them without feeling awkward? It all comes down to when and how we ask. Keep reading the blog article to learn easy, actionable steps you can take to get more reviews: https://lnkd.in/gH8wm5j4 #CustomerReviews #SmallBusiness #Entrepreneur #Marketing #FiddleSmart #BusinessTips

Just like the U.S. Gymnastics team at the 2024 Olympics, your business has superstars within your products and services. And when you know how to identify them, you can leverage them to drive business growth (and win medals) for your business. #marketingstrategy #businessgrowth #smallbusiness #entrepreneur #marketinganalysis #fiddlesmart

Are you approaching marketing like a buffet? Trying to pile on every tactic that promises success, whether it be increased sales, more leads or a complete transformation of your business? As a marketer and entrepreneur, I get it. But here's the truth I wish I discovered early in my career. Even if you have resources and a team of people, the more goals you chase, the less you accomplish. This point is clearly illustrated in the book The 4 Disciples of Execution by Chris McChesney, Sean Covey and Jim Huling. When teams focused on 2-3 goals, they had a high likelihood of achieving all those goals. When the number increased to 4-10, teams typically achieved only 1 - 2 goals. Increased to 11-20? Most teams achieved none of the goals. So, let me ask. What would happen if, in your business, you focused on taking consistent action around the 1 - 2 marketing efforts that would make all the difference? This week, list out the marketing efforts you want to do (or are doing) for your business. And ask yourself which ones you would prioritize if you had to choose. Here's to strategic prioritization and focused execution! #smallbusiness #entrepreneur #marketing #marketingstrategy #fiddlesmart

You don't have to be a graphic designer to create powerful brand graphics. Thanks to tools like Canva, you can start with a template. And with a couple simple steps, transform the template into a powerful graphic for your brand. For a step-by-step guide, read the full blog article at https://lnkd.in/gxNbTWqb #smallbusiness #entrepreneur #marketing #graphicdesign #Canva #fiddlesmart

Sometimes the journey to our marketing and business goals isn't a straight line, but that's okay! Here's some key learning you can use to help navigating the twists and turns and drive forward to success. #smallbusiness #entrepreneur #marketing #marketingtips #businesstips #fiddlesmart

Want to increase engagement? Make your copy and messages easy to read and easy to see. #smallbusiness #marketing #fiddlesmart #marketingtips #entrepreneurs

It's easy to fall into the perfection trap when marketing our businesses. Find out if you're caught in the trap. And, more importantly, what you can do to escape.

When your marketing message is easy to read and easy to see, it's not only more effective but also more believable. Discover three ways to design and place your messages so they are easier to see and easier to read. In this video, you'll discover: ⭐️ What happens when your marketing messages are hard to read ⭐️ How to make the text of your message stand out and improve comprehension ⭐️ Where to place your message related to images so it's read and noticed ⭐️ The type of font to avoid and use so it's instantly understandable ⭐️ An action step you can take this week to improve your marketing efforts